最近看到一句颇具黑色幽默的调侃："劳斯莱斯设计师如果来中国打工，怕是连试用期都过不了，因为竞品太多了。" 满街"库里南"，国产豪车集体老登化 所谓"老登"，在网络语境中泛指那些有一定社会地位、财富积累和家庭责任的中年男性。他们需要一辆既能彰显成就，又不失稳重体面的座驾。 劳斯莱斯式的方正设计，正好满足了这一群体对"权威感"和"地位感"的心理需求。圆润流线的造型可能更具科技感，但方正威严的线条更能传递权力与稳固 的视觉信号。 事情源于岚图泰山、极氪9X等一批国产新能源车的集中亮相。这些售价40万—60万元的准旗舰们，不约而同地采用了相似的设计语言：方正魁梧的车身、 纵向镀铬饰条格栅、悬浮式车顶、宽大C柱，以及那股子不怒自威的"庄严感"，简单来说，就是模仿劳斯莱斯。 图源：岚图 网友们给这种风格起了个外号——"老登审美"，并戏称岚图泰山为"武汉库里南"，极氪9X为"杭州湾库里南"。 耐人寻味的是，品牌并不排斥这种外号，甚至宣传上也有意无意地往这个方向靠拢，就像手机圈某些品牌强调"果味十足"一样。与以往不同的是，这波"致 敬"劳斯莱斯的主角并非小车企的山寨产品，而是主流品牌的集体选择。为什么头部品牌不约而同拥抱"老 ...

Core Insights - Xiaomi's YU7 model achieved remarkable sales figures, with 200,000 pre-orders in just 3 minutes and 289,000 orders within an hour, marking a historic moment in the automotive industry [2] - The overwhelming demand for Xiaomi's vehicles has overshadowed previous criticisms and controversies surrounding the company [2][3] - Despite the initial success, Xiaomi faces significant delivery challenges, with some customers potentially waiting until the end of 2026 to receive their vehicles [2][4] Sales Performance - The YU7's pricing at 253,500 yuan positions it competitively against Tesla's Model Y, which is priced at 263,500 yuan, highlighting Xiaomi's strategy of offering high specifications at lower prices [3] - The YU7 features advanced technology, including an 800V high-voltage platform and laser radar, contributing to its appeal [3] Market Dynamics - Xiaomi's design aesthetics have played a crucial role in attracting consumers, with comparisons made to luxury brands like Porsche and Ferrari [3][4] - The company's stock saw a significant increase, with a 10% rise in its U.S. ADRs and a market capitalization boost of 50 billion HKD following the YU7 launch [4] Delivery Challenges - Xiaomi's current production capacity is limited, with the first-phase factory operating at full capacity of 25,000 to 30,000 units per month, and the second-phase factory expected to have lower initial output [5][6] - The backlog of orders is substantial, with nearly 500,000 units awaiting delivery, exacerbated by supply chain vulnerabilities [6] Competitive Landscape - The launch of the YU7 has intensified competition, particularly with Huawei, which has struggled to match Xiaomi's sales performance in the electric vehicle sector [7][8] - Xiaomi's strategy includes a comprehensive ecosystem approach, integrating its vehicles with over 200 smart home devices, enhancing user experience [8] Industry Impact - Xiaomi's success is reshaping industry perceptions, emphasizing the importance of design and aesthetics over traditional technological superiority [9] - The company's rapid growth in the automotive sector is prompting anxiety among traditional automakers, indicating a potential shift in market dynamics [9][10]