Core Viewpoint - The company, known as "China's first oat stock," is struggling to find a stable second growth curve and faces challenges in achieving the goal of "recreating a new Ximai" despite a positive revenue outlook for 2025 [1] Financial Performance - In 2024, the company achieved total revenue of 1.896 billion yuan, a year-on-year increase of 20.16%, and a net profit of 133 million yuan, up 15.36% [1] - The gross profit margin for 2024 was 41.33%, down 3.22 percentage points year-on-year, attributed to rising raw material costs [2] - The net profit margin has been declining for five consecutive years, from 16.18% in 2019 to 7.02% in 2024, indicating challenges in cost control and operational efficiency [2] Business Segments - Approximately 90% of the company's revenue comes from oatmeal products, with pure oatmeal revenue at 706 million yuan and compound oatmeal revenue at 851 million yuan, while cold oatmeal revenue is only 149 million yuan [3] - The company had previously aimed to create a second growth curve through cold oatmeal but has seen limited success in this area [3] Food Safety Concerns - The company faced food safety issues, with products being found to exceed acceptable mold levels in inspections, raising concerns about product quality [4][5] - This is not the first instance of product non-compliance, as the company has faced similar issues multiple times over the past 12 years [5] Strategic Shifts - The company is shifting its focus towards the health sector, particularly targeting the aging population, and plans to expand its product offerings to include protein powders and other health-related products [6] - The company is also pursuing international expansion, establishing a presence in multiple countries, although overseas operations are still in the exploratory phase [6]