Core Insights - The company held an investor communication meeting on August 13, highlighting a 21% year-on-year increase in meat product sales through emerging channels, which now account for 17.6% of total sales, particularly strong in the snack and e-commerce sectors [2] - Sales in the catering channel saw a modest 2% year-on-year growth [2] - The newly launched Fule brand and other high-cost performance products achieved sales of approximately 10,000 tons, with new meat product sales reaching 65,000 tons, representing 10% of total meat product sales [2] - The company plans to enhance meat product sales through reforms in sales organizations, development of professional clients, and strengthening market networks [2] - For the second half of the year, the company anticipates a year-on-year decrease in meat product costs and intends to increase market support, actively participate in competition, and continue promoting high-cost performance products, expecting to maintain a high profit per ton for meat products [2]