Core Viewpoint - The company plans to conduct an initial public offering (IPO) from September 15 to 18, 2025, aiming to globally offer 10.9809 million shares at a price range of HKD 62.01 to HKD 71.20, with an expected listing date of September 23, 2025 [1] Company Overview - The company focuses on designing and selling parenting products, with its BeBeBus brand established in 2019, becoming a well-known brand in China's mid-to-high-end parenting product market [1] - In 2024, the company is projected to hold a market share of 4.2%, ranking second in the industry [1] Growth Strategy - The company adopts a growth model that targets the complex, high-demand, and high-ticket parenting product market, such as baby strollers and child safety seats, to build brand image and expand its product line [1] Investment and Funding - The company has signed agreements with cornerstone investors, with a total subscription amount of USD 15 million [1] - It is expected that the net fundraising amount after expenses will be approximately HKD 662 million [1] Use of Proceeds - The raised funds will primarily be allocated as follows: - 25.7% for enhancing production capacity - 16.6% for expanding overseas markets - 34.1% for brand activities and sales network expansion - 13.6% for new product research and development - 10% for working capital and general corporate purposes [1]

Group 1 - The company Different Group (06090) is set to launch its IPO from September 15 to September 18, 2025, with shares expected to begin trading on September 23, 2025 [1] - The company plans to issue a total of 10.98 million shares, with 10% allocated for Hong Kong and 90% for international offerings, and an additional 15% for over-allotment options, with a price range of HKD 62.01 to HKD 71.20 per share [1] - Different Group focuses on designing and selling parenting products, with its brand BeBeBus established in 2019, quickly gaining a strong market position in the mid-to-high-end parenting product sector in China [1][2] Group 2 - The company has developed an effective growth model by entering high-demand, high-ticket parenting product markets such as baby strollers and safety seats, which has helped establish its brand recognition and set the stage for product category expansion [2] - The company has signed cornerstone investment agreements, with cornerstone investors agreeing to subscribe for shares totaling USD 15 million under certain conditions [3] - Assuming a mid-range offer price of HKD 66.60 per share, the company estimates net proceeds from the global offering to be approximately HKD 662 million, with allocations for production capacity enhancement, market expansion, brand activities, R&D, and working capital [4]

Core Viewpoint - The company is set to launch an initial public offering (IPO) with a global offering of 10.98 million shares, targeting both local and international investors, with a share price range of HKD 62.01 to 71.20, indicating strong market interest in its high-end parenting products [1] Group 1: Company Overview - The company specializes in designing and selling parenting products, with its first brand, BeBeBus, established in 2019, focusing on the mid-to-high-end consumer segment [1] - BeBeBus has quickly gained a strong market position in China's mid-to-high-end parenting product market, achieving a market share of 4.2% and ranking second among brands in this segment as of 2024 [1][2] Group 2: Growth Strategy - The company has developed an effective growth model by entering high-demand, high-ticket parenting product categories such as strollers, car seats, cribs, and high chairs, which has helped establish its premium brand image [2] - By diversifying its product offerings to meet various parenting needs, the company has not only increased its revenue streams but also strengthened its brand [2] Group 3: Investment and Financials - The company has secured cornerstone investors who have agreed to subscribe for shares worth USD 15 million under certain conditions, indicating strong backing for the IPO [3] - Assuming a midpoint share price of HKD 66.60, the company estimates a net proceeds of approximately HKD 662 million from the global offering, with allocations for production capacity enhancement, market expansion, brand activities, R&D, and working capital [4]

Core Viewpoint - The company, Different Group, is planning a global offering of 10.98 million shares, with a price range of HKD 62.01 to 71.20 per share, targeting the high-end parenting product market in China [1][4]. Group Overview - Different Group focuses on designing and selling parenting products, with its brand BeBeBus established in 2019, quickly gaining recognition in the mid-to-high-end consumer segment [1][2]. - By 2024, the mid-to-high-end parenting product market is expected to account for 23.6% of the overall parenting product market in China, with BeBeBus holding a 4.2% market share, ranking second among Chinese parenting brands [1][2]. Growth Strategy - The company has developed an effective growth model by entering high-demand, high-ticket items such as baby strollers and safety seats, which has helped establish a strong brand image and recognition among target users [2]. - The strategy allows for diversification of revenue sources and strengthens brand power, positioning the company for future success in a changing market [2]. Investment Agreements - The company has entered into cornerstone investment agreements, with investors agreeing to subscribe for shares totaling approximately USD 15 million (around HKD 117 million) under certain conditions [3]. - Key cornerstone investors include Cithara Global Multi-Strategy SPC, Shanghai Tongyi, and Great Praise Investment SPC [3]. Use of Proceeds - Assuming a share price of HKD 66.60, the company expects to net approximately HKD 661.7 million from the global offering [4]. - The proceeds will be allocated as follows: 25.7% for enhancing production capacity, 16.6% for expanding influence in North America, Europe, and Southeast Asia, 34.1% for brand activities and sales network expansion, 13.6% for R&D of new products, and 10% for working capital and general corporate purposes [4].