不同集团将于2025年9月15日至18日招股，拟全球发售1098.09万股，发售价区间为62.01—71.20港元， 预计9月23日上市。 募集资金将主要用于提升生产能力(25.7%)、拓展海外市场(16.6%)、品牌活动及销售网络扩大(34.1%)、 研发新品(13.6%)以及营运资金和一般企业用途(10%)。 公司专注于设计和销售育儿产品，其BeBeBus品牌自2019年创立以来，已成为中国中高端育儿产品市场 的知名品牌，2024年市场份额为4.2%，排名第二。公司采用进入复杂、需求强劲、高客单价的育儿产 品市场(如婴儿推车、儿童安全座椅等)的增长模式，以建立品牌形象并拓展产品线。已与基石投资者签 订协议，总认购金额为1500万美元。预计此次发售扣除费用后，公司将获得约6.62亿港元的净募集资 金。 ...

公司已与基石投资者订立基石投资协议，基石投资者已同意在若干条件的规限下按发售价认购或促使其 指定实体认购总金额1500万美元可购买的发售股份数目。假设发售价为66.60港元(即本招股章程所载指 示性发售价范围的中位数)，基石投资者将予认购的发售股份总数为175.62万股发售股份。基石投资者 包括Cithara Global Multi-Strategy SPC–Bosideng Industry Investment Fund SP("信庭基金")、上海通怡及华 泰资本投资(就通怡场外掉期而言)、Great Praise Investment SPC–Selected AI Fund SP("Great Praise")。 假设发售价为每股股份66.60港元(即每股股份62.01港元至71.20港元的指示性发售价范围的中位数)，公 司估计，经扣除公司就全球发售应付的估计包销佣金、费用和开支后，并假设超额配股权未获行使，公 司将自全球发售收取所得款项净额约6.62亿港元。所得款项净额的约25.7%预计将用于提升公司的生产 能力。所得款项净额的约16.6%预计将用于扩大公司于北美、欧洲及东南亚等海外市场的影响力。 ...

Core Viewpoint - BUTONG GROUP (referred to as "BeBeBus") has submitted an updated prospectus for its IPO on the Hong Kong Stock Exchange after a previous application became invalid. The company aims to raise funds to enhance production capacity, expand its overseas market presence, and invest in research and development of new products [1][3]. Group 1: Company Overview - BUTONG GROUP is a Chinese company focused on designing and selling parenting products, established in November 2018. The main operating company is "创造不同（宁波）有限公司" [4]. - The company has undergone multiple rounds of financing, including A round (approximately 30 million RMB), A+ round (approximately 36 million RMB), and B round (approximately 140 million RMB) [4][5]. Group 2: Financial Performance - The revenue for BUTONG GROUP in 2022, 2023, and 2024 was approximately 507 million RMB, 852 million RMB, and 1.25 billion RMB, respectively. The gross profit for the same years was approximately 241 million RMB, 427 million RMB, and 629 million RMB, with net profits of -21 million RMB, 27 million RMB, and 58 million RMB [7][8]. - For the first half of 2025, the revenue was approximately 726 million RMB, compared to 582 million RMB in the same period of 2024, indicating growth [7][8]. Group 3: Revenue Sources - The company's revenue comes from various product sales, including travel, sleep, feeding, and infant care scenarios. The travel segment was the largest revenue source until 2024, contributing approximately 5.71 billion RMB, but its share decreased to 45.7% [10][12]. - The infant care segment has emerged as a new growth point, with revenue increasing from approximately 42 million RMB in 2022 to 3.88 billion RMB in 2024, accounting for 31.1% of total revenue [12]. Group 4: Shareholder Structure - The major shareholders include Wang Wei holding 52.95%, Shen Ling holding 6.77%, and various venture capital firms such as Tiantu Capital and Gaorong Capital [6][4]. - The executive team includes Wang Wei as the Chairman and CEO, Shen Ling as the Executive Director, and Lin Junjie as the CFO [6]. Group 5: Product and Market Strategy - The company has expanded its product offerings significantly, increasing the number of SKUs in infant care products from 142 in 2022 to 290 in the first half of 2025 [12]. - The company operates its own stores on platforms like Tmall, JD.com, and Pinduoduo, directly selling products to consumers [13].