Core Viewpoint - BeBeBus, a high-end parenting brand in China, is set to be listed on the Hong Kong Stock Exchange from September 15 to 18, 2023, showcasing significant growth in the parenting products market [3][9]. Company Overview - BeBeBus was established in 2019 and has become a well-known brand in the Chinese parenting products market, ranking second with a market share of 4.2% [3]. - The company has expanded its product offerings from core items like strollers and car seats to include essential categories for parent-child travel, sleep, feeding, and hygiene care [4]. Financial Performance - Revenue projections for BeBeBus are as follows: CNY 507 million in 2022, CNY 852 million in 2023, and CNY 1.25 billion in 2024, reflecting a compound annual growth rate (CAGR) of approximately 57% [5]. - Net profit is expected to shift from a loss of CNY 21.23 million in 2022 to a profit of CNY 58.52 million in 2024 [5][6]. - For the first half of 2025, the company reported revenue of CNY 726 million and a profit of CNY 48.51 million [5]. IPO Details - The IPO price range is set between HKD 62.01 and HKD 71.20 per share, with a minimum investment of approximately HKD 7,191.8 [9]. - A total of 10.98 million shares will be globally offered, with 1.098 million shares available in Hong Kong [9]. - The company has attracted three cornerstone investors, accounting for 15.99% of the offering, and the subscription ratio is around 40 times, indicating moderate interest [9].

凭借高颜值设计和社交口碑，BeBeBus一度成为高端母婴市场的标杆。 北京宝妈娟推着彩虹标志的婴儿车，引来不少羡慕的目光，"小朋友用的肯定要选大品牌，有保障。" 而年轻宝妈蕊蕊坦言："我是因为李佳琦推荐才知道BeBeBus，后来在小红书、抖音上看到无数博主都在安利，颜值太高了一眼被种草。" 在小红书和抖音的刷屏带动下，这些"颜值+专业KOL"的组合，让BeBeBus订单均价维持在2400元以上。 近日，BeBeBus更新了港股招股书，这背后，是中产父母们为品牌溢价买单的力量，一群追求"颜值"与"科学育儿"的中产宝妈们，正在把BeBeBus捧成IPO 明星。 然而，表面的光鲜掩盖了价格和供应链隐忧：闲鱼上新车低价出货，核心代工厂甚至可复刻几乎一模一样的产品；BeBeBus的高端标签，正面临渠道低 价、供应链漏洞的多重挑战。 营销、设计出圈，BeBeBus的高溢价密码 BeBeBus的崛起，本质上是"设计出圈"的案例。 它把外观美学放在了突出位置，迅速在小红书上掀起风潮。更关键的是，其合作的KOL往往是医学硕士或工科博士妈妈，天然自带"专业标签"。品牌调性 被瞬间放大，"颜值正义"及"科学育儿"的双重信号让其迅速 ...