Core Insights - Chery Automobile has made a significant strategic move by launching its sub-brand Jetour's flagship model X70L on the same day as its IPO in Hong Kong, reflecting its ambition to build a comprehensive industrial ecosystem and the deeper logic of domestic brands breaking through [1][3][11] Group 1: Strategic Positioning - Jetour, as the first strategic brand focusing on family travel within Chery's multi-brand matrix, emphasizes that the IPO is a new starting point for user value rather than an endpoint [3] - The launch of the Jetour X70L coinciding with Chery's IPO showcases a strategic synergy that leverages decades of accumulated powertrain technology and modular platform development capabilities [3][11] Group 2: Product Features and Market Positioning - The Jetour X70L is positioned as a "luxury electric seven-seater SUV" with a starting price of 99,900 yuan, offering five exclusive benefits including free data, lifetime warranty, loan interest subsidies, cash discounts for trade-ins, and maintenance services [5][7] - The vehicle is designed to compete effectively in the 100,000 to 200,000 yuan price range, featuring advanced technologies such as a CDC electromagnetic suspension system and spacious seating arrangements that enhance family travel experiences [7][11] Group 3: Consumer Engagement and Brand Philosophy - The brand's growth strategy, termed "Travel+", is based on deep engagement with users, utilizing big data to identify unmet needs in family travel scenarios [9] - The presence of a well-known actor as the brand ambassador during the launch event highlights the product's appeal and the brand's focus on family values, reinforcing the message that Jetour X70L balances luxury and practicality [9][11] Group 4: Global Strategy and Future Outlook - Jetour is building a more imaginative industrial ecosystem, providing standardized services to users in 91 countries, showcasing the strength of Chinese manufacturing and offering a new model for global exploration by domestic brands [11] - The launch of the Jetour X70L symbolizes a significant moment for Chery, indicating that through technological breakthroughs and a focus on user value, domestic brands can thrive in the traditional automotive market amidst the electric transformation [11]