中国汽车市场新能源渗透率已经过半，这个时代还需要一款更好的燃油SUV吗? 答案是，需要。 用户的答案，就是捷途汽车的答案。 日前，捷途X70系列迎来历史性时刻，上市87个月累计销量突破百万辆。数据显示，当下市场每卖出3台自主燃油大7座SUV，就有1台是捷途X70系列，"中 国大七座SUV冠军"实至名归。 百万启新篇，捷途再超越 百万家庭的信任和支持，源于捷途X70系列的"改变与不变"。改变的是，产品与体验持续进阶，引领大家庭出行方式革新;不变的是，一路安全守护。 可见之处是用心，未见之处是良心。作为捷途X70系列的旗舰进阶款，捷途X70L以"越级设计、越级性能、越级体验、越级舒适、越级安全"五大实力，精准 击中家庭用户需求，重新定义燃油车豪华标准。 与时代同行，为用户而战 新能源汽车虽蓬勃发展，但燃油车仍旧占据近半壁江山。2024年中国乘用车市场中超1200万用户选择燃油车。可以预见到，未来相当长一段时期内，全球汽 车市场都将处于油电并存时代。燃油车不会消失，而且必须持续迭代进化，以适配用户对豪华、舒适、智能的新需求。 捷途汽车自诞生以来，始终以"旅行+"战略为核心，以用户需求为导向，回答时代之问，回应用户关 ...

Core Insights - The 2025 Huai Award ceremony took place on November 21, marking 20 years of recognizing excellence in the Chinese automotive industry [1][3] - The award has evolved from focusing solely on Chinese brands to including all passenger vehicles produced, sold, and used in China, enhancing the diversity of participants [3][63] Group 1: Event Overview - The Huai Award originated 20 years ago, initiated by the China Council for the Promotion of International Trade Automotive Industry Committee, and has seen over a thousand models participate [3] - The event atmosphere was celebratory, with industry leaders gathering to reflect on the past and discuss future developments [1][3] Group 2: Award Categories and Winners - The award categories included various segments such as hybrid, electric, and SUV models, with notable winners like the Aito M8 for Best Hybrid and the Avita 06 Ultra for Best Electric Vehicle [5][7] - Other significant awards included the Market Breakthrough Award for models like the Jietu X70L and the GAC Aion 2026, showcasing innovation and market impact [10][12][14] Group 3: Industry Evolution - The Huai Award's growth reflects the transformation of the Chinese automotive industry from "market for technology" to "technology wins market," indicating a shift towards innovation and quality [63]

Core Viewpoint - The recent marketing attempts by Chery, particularly the challenge involving the Fengyun X3L at Tianmen Mountain, highlight the growing anxiety within the automotive industry regarding marketing strategies and brand image, leading to risky and poorly executed public events [5][14][28] Group 1: Incident Overview - On November 12, Chery's Fengyun X3L attempted to climb the 999-step Tianmen Mountain but slid down, breaking the safety railing, which drew significant attention [3][5] - Chery quickly issued an apology, attributing the incident to a safety device malfunction, specifically the unexpected detachment of a safety harness [5][10] Group 2: Marketing Strategy Analysis - The incident reflects a broader trend of marketing anxiety in the automotive sector, where brands are pushing boundaries in an attempt to create viral moments [5][14] - Chery's attempt to replicate Land Rover's successful Tianmen Mountain challenge from 2018 resulted in a stark contrast, as the Fengyun X3L's failure led to negative comparisons [9][28] Group 3: Public Perception and Brand Image - The apology issued by Chery was seen as insufficient, raising questions about the professionalism of the team involved in such a high-stakes public challenge [11][12] - The event's failure not only damaged Chery's brand image but also highlighted the potential public dissatisfaction with the use of public resources for marketing stunts [15][28] Group 4: Comparison with Other Marketing Events - Chery's recent marketing efforts, including a separate event involving the Jietu brand's "military standard test," illustrate a trend of extreme marketing tactics that may not align with consumer expectations [20][28] - Successful event marketing, as seen with brands like Red Bull, relies on a consistent brand narrative and genuine consumer engagement, which Chery's recent efforts lack [26][28]

Core Viewpoint - The launch of the Jietu X70L emphasizes the resilience of traditional fuel vehicles in the face of electrification, with a focus on enhancing user satisfaction and market competitiveness [2][6]. Group 1: Market Performance - In August, traditional fuel passenger car sales in China reached 902,000 units, an increase of 1.07 million units year-on-year, with a month-on-month growth of 10.9% and a year-on-year increase of 13.5% [2]. - From January to August, domestic passenger car sales totaled 14.747 million units, a year-on-year increase of 13.6%, with traditional fuel vehicle sales at 7.14 million units, up by 75,000 units year-on-year, accounting for 48% of the market [5]. - Despite the rise of new energy vehicles, traditional fuel vehicles still saw a year-on-year growth of 1.1% [5]. Group 2: Competitive Landscape - The market for traditional fuel vehicles remains competitive, with domestic brands increasingly capturing market share from joint ventures, as evidenced by four domestic brands in the top ten fuel SUV sales from January to July [6][7]. - In August, several domestic fuel vehicles, including the Jietu X70, achieved monthly sales exceeding 10,000 units, indicating strong market performance [6]. - The Jietu X70L aims to leverage its advantages in space and configuration to compete effectively against rivals like Geely and Changan in the 100,000 to 150,000 yuan SUV market [7][8]. Group 3: Strategic Direction - Jietu continues to expand its product range, offering diverse options from fuel to hybrid and electric vehicles, aligning with the long-term strategy of Chery and Jietu [8]. - The Jietu X70L features a spacious design with a wheelbase of 2820mm and advanced configurations, such as CDC electromagnetic suspension and flexible seating arrangements, enhancing its appeal in the market [7][8].

Core Viewpoint - The fuel vehicle market remains a sector with potential for exploration, with domestic brands like Jietu aggressively competing against joint venture brands to capture market share [1][6]. Group 1: Market Performance - As of August, traditional fuel passenger vehicle sales in China reached 902,000 units, an increase of 1.07 million units year-on-year, with a month-on-month growth of 10.9% and a year-on-year increase of 13.5% [2][6]. - From January to August, domestic passenger vehicle sales totaled 14.747 million units, reflecting a year-on-year growth of 13.6%. Traditional fuel vehicle sales accounted for 7.14 million units, representing a year-on-year increase of 7.5% [6]. - Despite the rise of new energy vehicles, traditional fuel vehicles still showed resilience, with a slight year-on-year decline of 0.3% in sales during the first eight months of the year [6]. Group 2: Competitive Landscape - The market for fuel vehicles is characterized by intense competition between domestic and joint venture brands, with Jietu and other domestic brands aiming to increase their competitiveness and market share [1][6]. - In the fuel SUV segment, four out of the top ten best-selling models from January to July were from domestic brands, indicating a shift in market dynamics [6]. - In August, several domestic fuel vehicles, including Jietu X70, achieved monthly sales exceeding 10,000 units, capturing one-third of the top 30 fuel vehicle sales [7]. Group 3: Product Strategy - Jietu's new model, the X70L, was launched with a starting price of 99,900 yuan, emphasizing the need for innovation in the fuel vehicle market amidst the electric wave [2][9]. - The X70L offers competitive advantages such as spaciousness and high-end configurations, with a wheelbase of 2820mm and various seating arrangements [9]. - Jietu is expanding its product range to include diverse powertrain options, including fuel, hybrid, and pure electric vehicles, to cater to a broader consumer base [9].

Group 1 - The Jietu X70L, positioned as a "luxury electric seven-seater SUV," was launched in Guiyang on September 25, with a starting price of 99,900 yuan, aiming to capture more market share in the fuel vehicle segment [2] - Over 70% of fuel vehicle users still prefer fuel vehicles when upgrading, indicating that fuel vehicles remain the mainstream choice in the market [2] - The Jietu X70L offers five configuration models with two power versions (1.5TGDI and 2.0TGDI), lowering the entry barrier for large seven-seater SUVs [2] Group 2 - The vehicle includes five major purchase benefits, such as five years of free data, lifetime warranty, 7,000 yuan loan subsidy, 16,000 yuan trade-in cash discount, and ten basic maintenance services over five years, reducing overall consumer costs [2] - The design of the Jietu X70L, led by former Land Rover design chief Andrew, closely resembles the Range Rover, enhancing its luxury visual appeal [3] - The vehicle features a 2.0TD engine paired with a self-developed 8AT transmission, along with a cloud platform chassis and CDC electromagnetic suspension, providing a smooth driving experience [2][3] Group 3 - The Jietu X70L has a wheelbase of 2,820mm, supporting both large five-seater and seven-seater layouts, with a spacious second-row design adaptable to various scenarios [3] - It is equipped with a 15.6-inch sunflower screen, Snapdragon 8155 chip, and Chery's audio system, creating an immersive cabin experience [3] - The vehicle's body is made of 86% high-strength steel, and it features a health-focused cabin, along with the industry's only lifetime warranty, enhancing user trust [3] Group 4 - The Jietu X70L is a key move in Jietu's "Travel+" strategy, which aims to build a comprehensive value system covering travel, life, and ecology [3] - Jietu has entered 91 countries and regions, with nearly 2 million users, and the X70 series is expected to surpass 1 million global deliveries [3]

Core Viewpoint - The launch of the Jietu X70L, a luxury seven-seat SUV, aims to set a new benchmark for value in the Chinese family SUV market, with a starting price of 99,900 yuan and various customer benefits [1][4][5]. Group 1: Product Launch and Features - The Jietu X70L is positioned as a "maglev luxury electric seven-seat SUV" and is available in five configurations [1]. - The vehicle features a design led by Andrew, former chief designer of Land Rover Range Rover, emphasizing a luxury aesthetic comparable to high-end vehicles [8]. - It offers a spacious interior with options for five or seven seats, catering to family needs [11][13]. Group 2: Customer Benefits and Promotions - The launch includes several promotional offers such as 5 years of free data (10GB/month), lifetime warranty, and significant discounts on maintenance and financing [5][7]. - A total of 20,000 yuan in cash benefits is available for vehicle trade-ins [7]. Group 3: Strategic Vision and Market Position - Jietu's "Travel+" strategy aims to enhance the value of fuel vehicles amidst the electric vehicle trend, asserting that fuel vehicles remain the mainstream choice in China [6]. - The company has established a global presence, covering 91 countries and regions, with nearly 2 million users, and is approaching 1 million global deliveries of the X70 series [5][15]. - The Jietu X70L is seen as a continuation of the brand's commitment to understanding and meeting user needs, reinforcing its market position [15][16].

Group 1 - The core message highlights the promotional offers and benefits provided by Jietu Automobile during the upcoming National Day holiday, emphasizing the excitement of the "Super Replacement Season" [1][2][10] - Jietu's fuel vehicles, particularly the Jietu Traveler, have shown strong performance in the market, with the Traveler being the best-selling box SUV for 14 consecutive months [2][4] - The newly launched Jietu X70L is priced between 99,900 yuan and 133,900 yuan (excluding national subsidies) and offers five major benefits including traffic gifts, warranty gifts, financial gifts, replacement gifts, and maintenance gifts [2][4] Group 2 - From now until October 12, customers purchasing Jietu series vehicles can enjoy significant benefits, including a maximum replacement subsidy of 40,000 yuan, interest-free financing for up to 5 years and 100,000 yuan, and a lifetime warranty valued at 6,888 yuan [4][8] - The Jietu Mountain Sea series features popular models like the Mountain Sea L7 PLUS, which is marketed as a "traveling small house" with a starting price of 109,900 yuan, highlighting its unique features such as a 32-variable electric seven-seat configuration and a 220 km pure electric range [6][8] - The Mountain Sea series also offers additional benefits such as replacement subsidies starting from 20,000 yuan for the Mountain Sea T2 and 10,000 yuan for the Mountain Sea T1, along with lifetime warranties for the entire vehicle and battery systems [8][10]

Core Insights - Chery Automobile has made a significant strategic move by launching its sub-brand Jetour's flagship model X70L on the same day as its IPO in Hong Kong, reflecting its ambition to build a comprehensive industrial ecosystem and the deeper logic of domestic brands breaking through [1][3][11] Group 1: Strategic Positioning - Jetour, as the first strategic brand focusing on family travel within Chery's multi-brand matrix, emphasizes that the IPO is a new starting point for user value rather than an endpoint [3] - The launch of the Jetour X70L coinciding with Chery's IPO showcases a strategic synergy that leverages decades of accumulated powertrain technology and modular platform development capabilities [3][11] Group 2: Product Features and Market Positioning - The Jetour X70L is positioned as a "luxury electric seven-seater SUV" with a starting price of 99,900 yuan, offering five exclusive benefits including free data, lifetime warranty, loan interest subsidies, cash discounts for trade-ins, and maintenance services [5][7] - The vehicle is designed to compete effectively in the 100,000 to 200,000 yuan price range, featuring advanced technologies such as a CDC electromagnetic suspension system and spacious seating arrangements that enhance family travel experiences [7][11] Group 3: Consumer Engagement and Brand Philosophy - The brand's growth strategy, termed "Travel+", is based on deep engagement with users, utilizing big data to identify unmet needs in family travel scenarios [9] - The presence of a well-known actor as the brand ambassador during the launch event highlights the product's appeal and the brand's focus on family values, reinforcing the message that Jetour X70L balances luxury and practicality [9][11] Group 4: Global Strategy and Future Outlook - Jetour is building a more imaginative industrial ecosystem, providing standardized services to users in 91 countries, showcasing the strength of Chinese manufacturing and offering a new model for global exploration by domestic brands [11] - The launch of the Jetour X70L symbolizes a significant moment for Chery, indicating that through technological breakthroughs and a focus on user value, domestic brands can thrive in the traditional automotive market amidst the electric transformation [11]

Core Viewpoint - Jietu X70L has launched with a starting price of 109,900 yuan, positioning itself as a "luxury electric seven-seat SUV" with advanced suspension technology and a powerful engine, aiming to compete in the growing SUV market [1][2]. Group 1: Product Launch and Features - Jietu X70L offers five versions, including 1.5T GDI and 2.0T GDI options, with a starting price of 109,900 yuan [1]. - The vehicle features a cloud platform chassis and CDC electromagnetic suspension, designed to effectively reduce bumps and body roll [1]. - The Jietu X70L is equipped with the Chery Kunpeng 2.0TD engine, delivering up to 254 horsepower, which is significantly higher than competitors like BBA's 2.0T engines [1]. Group 2: Market Position and Strategy - Jietu's strategy is characterized as "over-level luxury," continuing the previous X70's approach of offering substantial value for money [2]. - Since its inception in 2018, Jietu has focused on a "large quantity and ample supply" strategy, targeting consumers in lower-tier cities with affordable pricing [2]. - The Jietu X70 series is expected to surpass one million units sold by October this year, indicating strong market penetration [3]. Group 3: Market Trends and Challenges - The overall SUV market in China is growing, with a 13.1% year-on-year increase in retail sales, but the fuel SUV segment is facing challenges with only a 1.8% growth [3]. - The rapid growth of the new energy SUV segment, which saw a 28.5% increase, poses a significant threat to the fuel SUV market share [3]. - Jietu may need to explore new strategies to adapt to the changing market dynamics as competition intensifies in the 100,000 to 200,000 yuan price range [4].