Core Viewpoint - The National Radio and Television Administration (NRTA) has implemented special regulatory measures for automatic renewal services in internet television, addressing user complaints about lack of reminders, complex cancellation processes, and inadequate complaint channels [1][2]. Group 1: Regulatory Measures - Internet television providers must adhere to the principle of "user active choice" when offering automatic renewal services, prohibiting hidden clauses or forced bundling of services [2]. - Users must confirm their consent through a secondary confirmation before proceeding to payment for services that include automatic renewal [2]. - Providers are required to send reminders about upcoming charges five days prior to automatic renewals through various channels, including SMS and app notifications, detailing the product name, charge amount, and service period [2][6]. Group 2: Complaint Handling - The new regulations mandate that the "automatic renewal complaint" option be easily accessible in the customer service menu to facilitate quick user feedback and response [3]. - A "dual governance" initiative was launched in August 2023 to address issues related to complex operations and excessive charges in television services, with a complaint mechanism established in May 2024 [4]. Group 3: User Experience and Data - A case study highlighted a user complaint regarding automatic renewal, where a user was charged 35 yuan after failing to cancel an automatic renewal service, despite receiving notification [5]. - Automatic renewal issues account for nearly 80% of complaints related to service charges, with many users forgetting to cancel after enjoying initial promotional rates [5].