Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][10]. Core Insights - The company's game and platform business show strong growth, driven by a "self-developed + channel" flywheel effect [2][10]. - The company expects to achieve a revenue of at least 3.05 billion yuan for the first half of 2025, representing a year-on-year increase of approximately 37%, and a net profit of at least 790 million yuan, reflecting a year-on-year increase of about 215% [5][10]. - The report highlights the successful performance of self-developed games and the continuous growth of TapTap's revenue and profit due to improved advertising algorithms and user engagement [5][6]. Summary by Sections Game Business - The self-developed party game "Heart Town," launched in July 2024, has significantly contributed to revenue and profit, reaching the top 20 in the iOS game sales rankings [6]. - The classic IP new game "Ragnarok M: Beginner's Server" has achieved excellent results in the iOS game sales rankings in Southeast Asia and Hong Kong, Macau, and Taiwan [6]. Platform Business - TapTap has shown steady growth, with total game downloads increasing by 16% and daily active users (DAU) rising by 11% from July 2024 to June 2025 [8]. - The PC version of TapTap was launched in April 2025, focusing on aggregating users for self-developed PC games and addressing the current market's pain points [8][9]. Financial Projections - The company forecasts revenue growth from 5.012 billion yuan in 2024 to 9.313 billion yuan in 2027, with a compound annual growth rate (CAGR) of 16% [13][14]. - The net profit is projected to increase from 812 million yuan in 2024 to 2.456 billion yuan in 2027, with a significant growth rate of 1077% in 2024 [13][14]. - The report anticipates a rise in the company's return on equity (ROE) from 32% in 2024 to 28% in 2027 [14].