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舍得智慧
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藏品舍得10年丨于青海壮阔间,品舍得智慧
Zhong Guo Shi Pin Wang· 2025-08-06 06:32
Core Insights - The event "Dialogue with Nature and Craftsmanship" took place from July 25 to 29, 2025, in Qinghai, celebrating the 10th anniversary of the brand "Shede" and emphasizing the Eastern wisdom of "giving and receiving" [3][35] - The event featured a five-day immersive journey for a hundred core consumers, highlighting the deep cultural and craftsmanship heritage of "Shede" [3][35] Group 1: Event Highlights - The event included various activities such as a cruise on Qinghai Lake, visits to Xihai Pasture and Chaka Salt Lake, and interactions with intangible cultural heritage, allowing participants to experience the blend of nature and culture [3][8] - A significant speech by the assistant general manager of the high-end Shede division emphasized the brand's commitment to quality and ecological brewing, stating "every bottle is a true vintage, every drop is a true ten years" [6][8] - The event featured a solemn sealing ceremony for the Shede wine, symbolizing the remembrance of past craftsmanship and the anticipation of future quality [10] Group 2: Cultural Exchange - The event included a thematic sharing on "The Philosophy of Giving and Receiving in Thangka Art," illustrating the dedication and spiritual essence behind the creation of Thangka paintings [10] - A closing night banquet celebrated cultural integration and deep friendships, with speeches expressing confidence in the future development of the Shede brand [23][26] - The event concluded with a vibrant bonfire party and fireworks, enhancing the festive atmosphere and allowing participants to experience the brand's life philosophy of "giving for receiving" [31][32] Group 3: Future Outlook - The company aims to continue embodying the "giving and receiving" philosophy while innovating and providing high-quality wines to consumers globally [35]
《舍得智慧人物》品牌IP运营再升级,舍得酒业联手得到App创始人罗振宇,借势打造成长主题演讲活动,赋能市场营销
Sou Hu Wang· 2025-06-11 06:09
Core Insights - The graduation banquet market is expected to peak following the conclusion of the 2025 national college entrance examination, prompting a marketing battle among major liquor manufacturers [1] Group 1: Marketing Strategies - Shede Liquor has broken traditional marketing paradigms by implementing promotional policies such as buy-gift offers during graduation banquets, targeting the core needs of Generation Z families [3][6] - The company collaborated with Luo Zhenyu, founder of the "Get" app, to host a significant event titled "Youth Dream Pursuit, Needs Sacrifice," which included a themed speech on growth and planning for the future [3][7] - The event attracted 240 students and their parents from various cities, focusing on long-term growth paths and addressing key concerns regarding life planning after the college entrance examination [3][7] Group 2: Content and Engagement - Luo Zhenyu shared insights on life planning and the challenges posed by the AI era, emphasizing the importance of deep commitment over quick success [9] - The full video of the speech will be available on the "Get" app, aiming to reach a broader audience of students and parents, thereby deepening brand recognition and resonance with high-value demographics [11] - The "Graduation Banquet, Needs Sacrifice" series includes multiple promotional offers, such as a chance to win a study camp in Shanghai and luxury gifts for top scorers, enhancing customer engagement [12][14] Group 3: Integrated Marketing Approach - The integration of online and offline marketing strategies has effectively linked brand communication with market activities, showcasing a successful practice of integrated marketing [15] - The seventh season of "Shede Wisdom Figures" has achieved significant exposure, with over 760 million views, demonstrating the effective conversion of cultural IP into commercial momentum [17][19] - By leveraging Luo Zhenyu's influence and the popularity of the show, Shede Liquor has created a closed loop of content exposure, scene resonance, and sales conversion, driving market growth [19]