Group 1 - The Suzhou Old Brand Carnival was held on July 9, featuring nearly 30 Suzhou old brand companies, promoting consumer engagement through discounts and innovative initiatives [1][3] - The "Global Partner Action for Suzhou Old Brands" was launched, aiming to provide comprehensive services for old brands and facilitate international cooperation, enhancing the export capabilities of "Suzhou Manufacturing" [3][6] - The event utilized both online and offline strategies to activate new consumption scenarios, including a live streaming platform and various cultural performances to attract younger demographics [6][8] Group 2 - The Suzhou Manufacturing Brand Center serves as a comprehensive service platform integrating display, selection, and live streaming, supporting the transformation and upgrading of the manufacturing industry [8] - Since its opening in June last year, the center has attracted over a thousand enterprises through cross-border selection events and live streaming competitions, demonstrating effective online and offline promotional strategies [8] - The next steps for the Lion Mountain Business Innovation Zone include focusing on brand upgrades and market expansion for "Suzhou Manufacturing," providing more diverse platforms and support for enterprises [8]

比赛期间，选手们各展才华，凭借专业知识和熟练的直播技巧，全方位展示苏州制造产品。各奖项 也有了归属。优秀直播达人奖被多所院校的选手斩获。众多企业也在比赛中脱颖而出，苏州纪宝儿童用 品有限公司、苏州市李良济健康产业有限公司等获得优秀企业直播奖，展现出苏州企业在电商直播领域 的竞争力。在个人奖项中，获一、二、三等奖的选手不仅收获奖金，还有机会与苏州制造名品中心合 作，进行品牌代言等，这既为他们的事业发展助力，也为苏州制造产品的传播增添动力。 苏州制造名品中心总经理尤丹婷表示，作为苏州制造业的展示窗口和品牌推广平台，苏州制造名品 中心常态化邀请深圳等地区跨境电商头部大卖家、重点平台等资源，定期举办跨境电商选品会、沙龙、 培训、直播等活动，搭建深度交流对接合作平台，着力提升"苏州制造"品牌影响力和市场竞争力，为苏 州企业抢订单拓市场积蓄发展后劲。"这场大赛对苏州制造产品传播意义重大。在销售层面，直播带货 突破地域局限，让产品能被更多消费者看到并购买，开辟新的销售渠道。在品牌塑造方面，直播的生动 展示让许多小众'苏州制造'品牌走进大众视野，提升了品牌知名度和美誉度。从产业发展角度看，大赛 促进电商直播与苏州制造产业的深 ...