Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has successfully engaged a large audience, with over 210,000 attendees across six home cities and numerous viewing points, showcasing the passion for grassroots football [1][2] - The league has seen a significant increase in attendance, with the average number of spectators rising from 18,000 at the opening match to over 60,000 for key matches, culminating in a total audience exceeding 1.3 million by the ninth round [2][3] - The league has become a cultural phenomenon, transcending local events to gain national attention, with social media engagement reaching over 29.34 billion views on Weibo and 280 billion on Douyin [5][6][7] Audience Engagement - The league's opening match attracted 18,000 spectators, but subsequent matches saw a dramatic increase, with the average attendance surpassing 25,000 by the fourth round and a record 60,633 for a match in Nanjing [2][3] - The league has effectively tapped into the public's desire for sportsmanship, with memorable moments such as a dramatic rain-soaked match and players demonstrating exceptional dedication [3][4] Player Diversity and Community Impact - Among the 516 players, 337 are amateur athletes, including students and workers, reflecting a diverse representation of the community and inspiring local engagement [4] - The league has facilitated opportunities for players, with at least 10 players gaining university admissions, symbolizing the intersection of sports and education [4] Economic and Cultural Influence - The league has stimulated local economies, with significant increases in tourism and consumer spending during match weekends, generating approximately 38 billion yuan in revenue over the first six rounds [8][9] - The integration of viewing experiences into local culture, such as "second site" viewing areas, has transformed match days into community festivals, enhancing local business and social interaction [8][9] Operational Improvements - The league has shown responsiveness to audience feedback, improving venue capacities and public services, and implementing measures to enhance the spectator experience [9] - The establishment of a feedback loop through the Jiangsu 12345 hotline has been recognized as a significant step in community engagement, reinforcing the league's commitment to serving the public [9]

Core Insights - The "Su Super" league has transcended football, becoming a cultural phenomenon that resonates deeply with the cultural identity of Jiangsu people [1][2][5] - The league showcases Jiangsu's rich cultural heritage through various historical references and local narratives, turning each match into a cultural exhibition [2][3][8] - The success of "Su Super" is attributed to the innovative integration of regional culture with modern sporting events, creating a vibrant cultural IP [5][9][10] Cultural Significance - "Su Super" serves as a platform for cultural expression, with matches reflecting historical rivalries and local legends, such as the "Chuhans' Battle" between Suqian and Xuzhou [2][3] - The league has been described as a "walking history classroom," where each game contributes to the cultural education of the audience [2][3] - The cultural richness of Jiangsu is highlighted by its historical figures and literary contributions, with notable authors of the Four Great Classical Novels being from the region [2] Community Engagement - The league fosters community spirit, with local fans actively participating in supporting their teams, creating a sense of belonging and pride [7][8] - "Su Super" has become a cultural carnival that engages the entire community, transcending the boundaries of sport [8][9] - The grassroots involvement in football, including local leagues and community events, reflects Jiangsu's commitment to promoting sports and cultural activities [9][10] Economic Impact - The "Su Super" league has generated new business opportunities and economic activities, transforming it into a powerful regional IP with significant commercial potential [10] - The integration of cultural elements into the sporting experience has enhanced the economic viability of the league, attracting diverse stakeholders [10] - Local governments and businesses are leveraging the popularity of "Su Super" to promote tourism and regional development [10]