今日，苹果现任 CEO 库克发文缅怀苹果公司联合创始人——史蒂夫・乔布斯，逝世 14 周年。 Steve 相信未来充满光明与无限可能，照亮前行的道路，激励我们前进。我们怀念你，我的朋友。 Steve saw the future as a bright and boundless place, lit the path forward, and inspired us to follow. We miss you, my friend. 上个月，苹果举办了特别活动，发布了iPhone 17系列手机和智能穿戴系列新品。而随着时间的推进，有爆料提到了苹果10月的新品阵容。 M5 iPad Pro 日前，有博主提前发布了M5芯片版iPad Pro开箱视频，甚至还在Geekbench 6跑了分。 据悉，该博主去年准确爆料过搭载M4芯片的14英寸MacBook Pro，因此本次泄露可信度相当高。 从曝光视频来看，外观ID设计上，M5 iPad Pro 在设计上与 M4 款几乎一致，采用相同的超薄机身，背部配备单摄像头、四扬声器。但机身背 部不再有iPad Pro的标识。 目前尚不确定的一点是，该设备是否搭载了双前置摄像 ...

Core Insights - Apple is expected to launch a series of new products in October, including the M5 iPad Pro, ahead of the overseas shopping season [3][5][64] - The M5 iPad Pro will feature incremental upgrades over its predecessor, with improvements in CPU and GPU performance, but will not represent a significant redesign [10][13][19] - A new entry-level MacBook is anticipated, utilizing the A18 Pro chip, which is positioned as a budget-friendly option for consumers [24][27][35] Product Launches - The M5 iPad Pro will maintain a similar design to the M4 version, with a 9-core CPU and a GPU performance increase of approximately 34% [10][13][18] - Other products expected to be announced include the A18 Pro/A19 Pro entry-level MacBook, M5 Vision Pro, AirTag 2, Apple TV 4K, and HomePod mini [8][24][49][55] - The new MacBook is likely to be priced around $699, making it an attractive option for new professionals [35][37] Performance Enhancements - The M5 iPad Pro's CPU shows a single-core score of 4133 and a multi-core score of 15437, reflecting a 10% and 16% improvement over the M4, respectively [13] - The M5 iPad Pro is expected to have a 10% improvement in energy efficiency and enhanced AI capabilities [18] - The new Apple TV 4K will upgrade to the A17 Pro chip, enhancing its gaming capabilities [55][58] Market Positioning - The M5 iPad Pro aims to redefine the iPad's market image, addressing declining sales despite its powerful specifications [66] - The entry-level MacBook is expected to gain popularity due to its competitive pricing and performance, potentially becoming a first MacBook for many consumers [67][68] - Apple's strategy appears to focus on enhancing the value proposition of its products in the face of market challenges [64][66]

0:00 选购指南：苹果牙膏挤爆了，最强钉子户机型诞生！苹果终于召开了秋季第一场新品发布会，带来了数 款新品，本期先给大家梳理iPhone 17的资料，给大家提供我个人的选购建议，准备买的朋友们可以看 看！ iPhone 17 ...

他特别提到，新款iPhone对公司业绩的提振表现，将很大程度取决于新款iPhone在中国市场的定价策略 和销售表现。 苹果公司将于北京时间9月10日凌晨1点举办一年一度的秋季新品发布会，主题为 "Awe dropping"（令人 惊叹），并将推出iPhone17系列手机。 美国财经新闻网站"Benzinga"等媒体9月2日报道，多年来，苹果一直在调整iPhone的尺寸和配置参数， 如今，该公司正大力押注一款全新的iPhone Air机型，希望这款更轻薄的设备或打破其产品阵容增长停 滞的局面，助力其在中国等关键市场重新找回增长动力。 iPhone Air将配备6.6英寸的ProMotion显示屏，机身厚度5.5毫米，重量为145克，是多年来最轻的iPhone 机型。其定价预计在899美元至949美元之间。 本次发布会将对苹果股价产生什么影响？摩根大通经研判后，给予该公司"增持"评级。 摩根大通分析师萨米克・查特吉（Samik Chatterjee）表示，苹果秋季新品发布会由于供应链细节的充分 披露，通常不会带来太多惊喜，但苹果押注新款轻薄机型iPhone Air，有望为原本的"平淡周期"注入一 定的乐观预期。 ...