茶产业与‘花经济’协同发展
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2025年“一展两会”5月23日在京开幕
Xin Jing Bao· 2025-05-15 12:18
Core Points - The "2025 Beijing International Tea Expo" aims to create a global platform for tea industry cooperation and cultural exchange, scheduled from May 23 to 26 in Beijing [1][3] - The event has been recognized as one of the 19 key activities for the "Ten Cities Linkage to Share Food and Drink" initiative by multiple government departments [3] Group 1: Event Overview - The expo will feature three main activities, one special brand event, and multiple tea culture promotion experiences [1] - Since its inception in 2012, the expo has attracted over 700,000 participants and facilitated transactions exceeding 63 billion yuan [3] Group 2: Participating Brands and Innovations - Major Chinese tea brands, including top 50 companies like Zhuyeqing and Wuyishan, will participate, alongside new beverage brands such as Heytea [3] - The event will introduce innovative activities like the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" and a commemorative event for the 150th anniversary of Huangshan Maofeng and Qimen Black Tea [4] Group 3: Regional and Cultural Integration - Beijing's Xicheng District is a significant tea consumption and trade center, with over 1,700 tea merchants and nearly 4,000 employees [5] - The district will host the "Tea and the World" event, inviting top tea brands and experts to discuss innovation and brand development [6] Group 4: Collaborative Agreements - Xicheng District will establish a friendship agreement with Quanzhou to promote tea industry integration and high-quality development [6]