Core Insights - The "2025 Beijing International Tea Expo" will take place from May 23 to 26, with Quanzhou as the guest city, showcasing the significance of tea culture in China [1][2] - Since its inception in 2012, the expo has attracted over 700,000 participants and generated nearly 6.3 billion yuan in transaction value, contributing to the high-quality development of China's tea economy [1] - The event will feature top Chinese tea brands and new tea beverage leaders, promoting a "tea+" consumption model and highlighting the diversity of China's tea industry [1][2] Industry Highlights - The expo will include innovative activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou promotion and a commemoration of the 150th anniversary of Huangshan Maofeng and Qimen black tea [2] - Historical tea brands like Zhang Yiyuan and Wu Yutai will showcase traditional tea-making techniques, enhancing consumer experience [2] - Beijing's Xicheng District is a key tea consumption and trade center in northern China, housing over 1,700 tea merchants and nearly 4,000 employees [2] Collaborative Efforts - Xicheng District and Quanzhou will sign a friendship agreement to promote the integration of the tea industry, aiming for high-quality development through collaboration [2] - Future cooperation will focus on industrial innovation, economic openness, cultural tourism integration, and urban brand building [2]

5月15日，"2025北京国际茶业展 北京马连道国际茶文化交流会 北京泉州茶宣传推介会"新闻发布会在北 京市西城区马连道召开。记者从发布会上获悉，活动将于5月23日至26日在北京西城举办，通过3场主旨 活动、1场特色品牌活动和多场茶文化推广体验活动，打造全球茶产业合作与文化交流平台。 北京市西城区是中国北方重要的茶叶消费风向标和茶叶商贸流通中心，现有各地茶商1700余家，从业人 员近4000人。近年来，西城区大力促进数据与金融、茶文化等特色产业深度融合，加快推动马连道街区 的文化、科技、金融融合发展，积极探索中国茶产业的创新发展。 本届活动期间，西城区将在庆成宫举办"茶和天下"中国茶TOP20交流会，邀请中国茶产业TOP20品牌代 表、国内外茶产区代表、茶产业专家、金融机构等嘉宾出席活动，围绕茶产业创新发展、品牌建设等话 题交流前沿观点和实践经验，为马连道发展路径提供建议。 此外，今年西城区还将在广阳谷城市森林公园举办"茗香花韵"活动，将茶文化与花卉艺术相结合，通过 茶席插花、花间煮茶等形式，打造一场视觉与味觉的双重盛宴。同时融入非遗市集、国潮文创等特色元 素，进一步丰富文化内涵，助力茶产业与"花经济"协同发 ...