"祁红特绝群芳最，清誉高香不二门。"祁门红茶因汤色红艳明亮、香气如花似果的优良品质享誉全 球。2022年，祁门红茶制作技艺入选联合国教科文组织人类非物质文化遗产代表作名录。2024年祁门县 茶叶产量7800吨、综合产值70亿元，祁门红茶公共品牌价值46.6亿元，连续两年位列中国地理标志农产 品（茶叶）区域公用品牌声誉榜单前十。 经济日报记者 梁睿 祁门红茶简称"祁红"，是中国十大名茶中唯一的红茶，因产于安徽省黄山市祁门县而得名。祁红与 印度大吉岭红茶、斯里兰卡乌瓦红茶并称为世界三大高香红茶，在国际上享有盛名。其香气如花似果似 蜜，故称为"祁门香"，是茶叶界唯一以地名命名的香型。100多年前，祁门红茶就从阊江入鄱阳湖到汉 口，踏上万里茶道，远销世界各地。 助农增收 "早上摘了差不多20斤茶叶。"近日，76岁的祁门县平里镇平里村村民廖云霞在茶园里告诉记 者，"下午还能摘上20斤，每天能有100多元工钱。"廖云霞采摘茶叶的平里生态茶园属于安徽省祁门红 茶产业集团，数百亩茶园沿着山势蔓延，一垄垄茶树郁郁葱葱，在阳光照耀下焕发出勃勃生机。 "红茶原料来源比较广泛，我们夏天也采一些。"祁门红茶产业集团董事长姜红告诉记者， ...

Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].

Core Viewpoint - The 2025 Beijing International Tea Expo and related events aim to boost consumption and showcase the achievements of China's tea industry, featuring various themed activities and promoting high-end tea brands [1][3]. Group 1: Event Overview - The event is held from May 23 to May 26, 2025, at the Beijing Exhibition Center and Malian Dao Tea Street, with the theme "Connecting through Tea, Gathering in Beijing" [1]. - It is co-hosted by the China Tea Circulation Association, the People's Government of Xicheng District, and the People's Government of Quanzhou City, Fujian Province [1]. - The event is part of the Ministry of Commerce and other governmental bodies' initiative for 2025, focusing on food and beverage promotion [1]. Group 2: Activities and Features - The expo will include an opening ceremony, themed promotion meetings, and a variety of activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou special promotion meeting [3]. - Special events will be held to commemorate the 150th anniversary of Huangshan Maofeng and Qimen Black Tea, along with local government-led promotional activities [3]. - The event will feature interactive experience zones showcasing tea, fragrance, and porcelain crafts, as well as a display of representative tea products and cultural items [3]. Group 3: Future Developments - The next guest city will be Hezhou, known for its Liubao tea and rich tea culture, highlighting the ongoing promotion of regional tea varieties [4].

Core Viewpoint - The establishment of International Tea Day on May 21 aims to celebrate the economic, social, and cultural value of tea, marking a new era for China's tea industry driven by its rich cultural heritage and market demand [1][6]. Industry Overview - The tea industry in China is characterized by a stable supply chain, supported by geographical, cultural, and historical factors, particularly around the latitude of 30 degrees north, which is recognized as a global tea production zone [2][3]. - China's tea production is projected to grow, with green tea maintaining a leading position, and an expected 6.53% increase in production by 2024 [6][9]. Market Dynamics - The tea market is vast, with approximately 30 billion people consuming tea globally, making it one of the three major non-alcoholic beverages [1]. - The tea industry is undergoing a transformation with a focus on digitalization and modernization, particularly in regions like Anhui, which aims to create a billion-level green food industry [6]. Regional Highlights - In Anhui, the tea industry is thriving with significant events like the Anhui Tea Expo, showcasing over 800 tea enterprises and 1300 buyers, indicating a robust market presence [6]. - Hubei province emphasizes geographical indicators for its tea products, with notable brands like "Xiangyang High Aroma Tea" gaining international recognition and contributing to local economic growth [7]. Production Statistics - In 2024, the area of tea gardens in Xiangyang is expected to reach nearly 500,000 acres, with a production value of 8 billion yuan, highlighting the region's growing importance in the tea market [7]. - The overall tea production in China is projected to reach 1.5 million tons in 2024, with spring tea accounting for about 45% of the total annual production [9].

Core Insights - The "2025 Beijing International Tea Expo" will take place from May 23 to 26, with Quanzhou as the guest city, showcasing the significance of tea culture in China [1][2] - Since its inception in 2012, the expo has attracted over 700,000 participants and generated nearly 6.3 billion yuan in transaction value, contributing to the high-quality development of China's tea economy [1] - The event will feature top Chinese tea brands and new tea beverage leaders, promoting a "tea+" consumption model and highlighting the diversity of China's tea industry [1][2] Industry Highlights - The expo will include innovative activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou promotion and a commemoration of the 150th anniversary of Huangshan Maofeng and Qimen black tea [2] - Historical tea brands like Zhang Yiyuan and Wu Yutai will showcase traditional tea-making techniques, enhancing consumer experience [2] - Beijing's Xicheng District is a key tea consumption and trade center in northern China, housing over 1,700 tea merchants and nearly 4,000 employees [2] Collaborative Efforts - Xicheng District and Quanzhou will sign a friendship agreement to promote the integration of the tea industry, aiming for high-quality development through collaboration [2] - Future cooperation will focus on industrial innovation, economic openness, cultural tourism integration, and urban brand building [2]

5月15日，"2025北京国际茶业展 北京马连道国际茶文化交流会 北京泉州茶宣传推介会"新闻发布会在北 京市西城区马连道召开。记者从发布会上获悉，活动将于5月23日至26日在北京西城举办，通过3场主旨 活动、1场特色品牌活动和多场茶文化推广体验活动，打造全球茶产业合作与文化交流平台。 北京市西城区是中国北方重要的茶叶消费风向标和茶叶商贸流通中心，现有各地茶商1700余家，从业人 员近4000人。近年来，西城区大力促进数据与金融、茶文化等特色产业深度融合，加快推动马连道街区 的文化、科技、金融融合发展，积极探索中国茶产业的创新发展。 本届活动期间，西城区将在庆成宫举办"茶和天下"中国茶TOP20交流会，邀请中国茶产业TOP20品牌代 表、国内外茶产区代表、茶产业专家、金融机构等嘉宾出席活动，围绕茶产业创新发展、品牌建设等话 题交流前沿观点和实践经验，为马连道发展路径提供建议。 此外，今年西城区还将在广阳谷城市森林公园举办"茗香花韵"活动，将茶文化与花卉艺术相结合，通过 茶席插花、花间煮茶等形式，打造一场视觉与味觉的双重盛宴。同时融入非遗市集、国潮文创等特色元 素，进一步丰富文化内涵，助力茶产业与"花经济"协同发 ...

Core Points - The 2025 Huangshan Cultural Tourism and Tea Industry Promotion Conference was held in Derbyshire, UK, marking a significant step in promoting Huangshan's tourism and tea products internationally [1][4] - Huangshan Qimen Black Tea store in Derbyshire was officially inaugurated, indicating a commitment to expanding Huangshan's brand presence abroad [4] Group 1: Event Overview - The event took place on April 28, 2023, and was attended by officials from Huangshan and Derbyshire, highlighting the ongoing collaboration since 2017 [1][2] - Huangshan's officials expressed hopes for increased international interest in Huangshan's beauty and tourism opportunities [1][2] Group 2: Collaborative Efforts - Huangshan and Derbyshire have established a friendly cooperative relationship, with multiple agreements signed since 2017 to promote cultural and tourism integration [2][3] - The signing of cooperation agreements between Huangshan and Derbyshire tourism authorities aims to enhance joint efforts in tourism route development and brand marketing [4]