茶艺师在展示茶艺。 潘旺旺摄 "茶者，天地之精也。"饮茶不仅是味觉的享受，更是顺应自然、调和身心的生活智慧。我国茶文化博大 精深，六大茶类各具特色，依循四季时序与昼夜节律科学饮茶，既品得茶香，又护得安康。 四季饮茶讲究顺天应时。 春饮花茶理郁气。春日，人体易受"春困"侵扰，肝经郁滞。此时宜饮香气馥郁的花茶，如茉莉花茶，或 轻发酵的铁观音、温和的普洱熟茶。花茶疏肝解郁，铁观音提神醒脑，普洱熟茶温润护胃，助阳气升 发，驱散寒气。 夏饮绿茶祛暑湿。夏日炎炎，暑湿困脾，宜饮绿茶（如西湖龙井、黄山毛峰等）、白茶（如白毫银针、 白牡丹等），或如台湾冻顶乌龙这样的轻发酵乌龙茶。绿茶富含茶多酚，清热解暑、生津止渴；白茶性 凉味甘，退火消炎；台湾冻顶乌龙兼具绿茶的鲜爽与红茶的醇厚，可缓解暑热带来的烦躁。 秋品乌龙解燥热。秋日，易生"秋燥"。此时，像武夷岩茶、凤凰单枞、铁观音这样的半发酵乌龙茶是首 选，其性平和，不寒不热，茶汤金黄透亮，香气高扬，既能清除夏之余暑，又可润秋燥、养肺气，被誉 为"秋之甘露"。 早餐后至午间，宜饮绿茶，此时人体阳气升发，绿茶中的咖啡碱与茶氨酸协同作用，提神醒脑、增强思 维活力，尤其适合脑力劳动者。 午 ...

Core Viewpoint - Qimen black tea, known as "Qihong," is the only black tea among China's top ten famous teas, renowned for its high fragrance and quality, and has been recognized as a UNESCO intangible cultural heritage [1][4]. Industry Overview - Qimen County has a total tea garden area of 190,000 acres, with over 600 tea processing and operating entities, including one national key leading enterprise and four national high-tech enterprises [6]. - The tea industry in Qimen County is structured around a "company + cooperative + base + farmer" model, providing numerous job opportunities and stable income for local farmers [2][3]. Production and Technology - Qimen County has implemented a fully automated, integrated production line for Qimen black tea, reducing processing time from 50 days to 13 hours, with a daily processing capacity of approximately 20,000 pounds [8]. - The county promotes smart tea garden management using IoT sensors and drones to monitor and manage tea cultivation, enhancing production efficiency [7]. Brand Development - Qimen black tea has over 1,300 registered trademarks, including one famous trademark and several provincial-level recognized brands, and has been consistently ranked among the top ten regional public brands in China [4]. - The establishment of the "Qimen Black Tea Association" collective trademark aims to standardize production and protect the brand's integrity [5]. Cultural and International Promotion - Qimen County actively promotes its tea culture through various events and activities, enhancing the visibility and appeal of Qimen black tea [9]. - The county has opened overseas experience stores and conducted promotional events in countries like the UK, Singapore, and Malaysia, contributing to the internationalization of Qimen black tea [10][11].

Core Insights - The new tea beverage industry has experienced rapid growth, with annual sales reaching tens of billions or even over a hundred billion yuan, attracting attention from traditional tea practitioners [1] - New tea beverages are popular due to their appealing taste, high aesthetic value, and effective marketing strategies [1][2] Group 1: Popularity Factors of New Tea Beverages - The taste of new tea beverages caters to young consumers' desire for innovative flavors and personalized experiences, combining tea with fruits, milk, and other ingredients for a unique "drink and chew" experience [1] - The aesthetic appeal of new tea beverages, characterized by attractive packaging and distinctive branding, aligns with young consumers' tendencies to share visually appealing products on social media [1] - Effective marketing strategies, including a unified brand image and diverse service channels (online, offline, takeout, delivery), have successfully attracted more customers [1] Group 2: Challenges and Opportunities for Traditional Tea Industry - The traditional tea industry has advantages such as rich cultural heritage and unique product characteristics but faces challenges like low cultural accumulation and easy replicability of business models [2] - Traditional tea brands should enhance their original branding through measures like ecological tea garden construction and geographical indication protection to avoid homogenization [2] - Accelerating digital transformation through new media channels can help bridge the gap between traditional tea culture and younger consumers [2] - Diversifying product forms, such as developing tea powders and capsules, can address the complexities of traditional tea preparation and adapt to fast-paced lifestyles [2] Group 3: Market Structure and Capitalization - The national tea market has a scale of nearly 300 billion yuan with over 70,000 tea companies, yet there are no A-share listed companies in the traditional tea sector [3] - The new tea beverage industry is actively seeking capital in overseas markets, highlighting the need for the traditional tea industry to improve its market concentration to realize its potential [3]

Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].

Core Viewpoint - The 2025 Beijing International Tea Expo and related events aim to boost consumption and showcase the achievements of China's tea industry, featuring various themed activities and promoting high-end tea brands [1][3]. Group 1: Event Overview - The event is held from May 23 to May 26, 2025, at the Beijing Exhibition Center and Malian Dao Tea Street, with the theme "Connecting through Tea, Gathering in Beijing" [1]. - It is co-hosted by the China Tea Circulation Association, the People's Government of Xicheng District, and the People's Government of Quanzhou City, Fujian Province [1]. - The event is part of the Ministry of Commerce and other governmental bodies' initiative for 2025, focusing on food and beverage promotion [1]. Group 2: Activities and Features - The expo will include an opening ceremony, themed promotion meetings, and a variety of activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou special promotion meeting [3]. - Special events will be held to commemorate the 150th anniversary of Huangshan Maofeng and Qimen Black Tea, along with local government-led promotional activities [3]. - The event will feature interactive experience zones showcasing tea, fragrance, and porcelain crafts, as well as a display of representative tea products and cultural items [3]. Group 3: Future Developments - The next guest city will be Hezhou, known for its Liubao tea and rich tea culture, highlighting the ongoing promotion of regional tea varieties [4].

Core Viewpoint - The establishment of International Tea Day on May 21 aims to celebrate the economic, social, and cultural value of tea, marking a new era for China's tea industry driven by its rich cultural heritage and market demand [1][6]. Industry Overview - The tea industry in China is characterized by a stable supply chain, supported by geographical, cultural, and historical factors, particularly around the latitude of 30 degrees north, which is recognized as a global tea production zone [2][3]. - China's tea production is projected to grow, with green tea maintaining a leading position, and an expected 6.53% increase in production by 2024 [6][9]. Market Dynamics - The tea market is vast, with approximately 30 billion people consuming tea globally, making it one of the three major non-alcoholic beverages [1]. - The tea industry is undergoing a transformation with a focus on digitalization and modernization, particularly in regions like Anhui, which aims to create a billion-level green food industry [6]. Regional Highlights - In Anhui, the tea industry is thriving with significant events like the Anhui Tea Expo, showcasing over 800 tea enterprises and 1300 buyers, indicating a robust market presence [6]. - Hubei province emphasizes geographical indicators for its tea products, with notable brands like "Xiangyang High Aroma Tea" gaining international recognition and contributing to local economic growth [7]. Production Statistics - In 2024, the area of tea gardens in Xiangyang is expected to reach nearly 500,000 acres, with a production value of 8 billion yuan, highlighting the region's growing importance in the tea market [7]. - The overall tea production in China is projected to reach 1.5 million tons in 2024, with spring tea accounting for about 45% of the total annual production [9].

Core Insights - The "2025 Beijing International Tea Expo" will take place from May 23 to 26, with Quanzhou as the guest city, showcasing the significance of tea culture in China [1][2] - Since its inception in 2012, the expo has attracted over 700,000 participants and generated nearly 6.3 billion yuan in transaction value, contributing to the high-quality development of China's tea economy [1] - The event will feature top Chinese tea brands and new tea beverage leaders, promoting a "tea+" consumption model and highlighting the diversity of China's tea industry [1][2] Industry Highlights - The expo will include innovative activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou promotion and a commemoration of the 150th anniversary of Huangshan Maofeng and Qimen black tea [2] - Historical tea brands like Zhang Yiyuan and Wu Yutai will showcase traditional tea-making techniques, enhancing consumer experience [2] - Beijing's Xicheng District is a key tea consumption and trade center in northern China, housing over 1,700 tea merchants and nearly 4,000 employees [2] Collaborative Efforts - Xicheng District and Quanzhou will sign a friendship agreement to promote the integration of the tea industry, aiming for high-quality development through collaboration [2] - Future cooperation will focus on industrial innovation, economic openness, cultural tourism integration, and urban brand building [2]

5月15日，"2025北京国际茶业展 北京马连道国际茶文化交流会 北京泉州茶宣传推介会"新闻发布会在北 京市西城区马连道召开。记者从发布会上获悉，活动将于5月23日至26日在北京西城举办，通过3场主旨 活动、1场特色品牌活动和多场茶文化推广体验活动，打造全球茶产业合作与文化交流平台。 北京市西城区是中国北方重要的茶叶消费风向标和茶叶商贸流通中心，现有各地茶商1700余家，从业人 员近4000人。近年来，西城区大力促进数据与金融、茶文化等特色产业深度融合，加快推动马连道街区 的文化、科技、金融融合发展，积极探索中国茶产业的创新发展。 本届活动期间，西城区将在庆成宫举办"茶和天下"中国茶TOP20交流会，邀请中国茶产业TOP20品牌代 表、国内外茶产区代表、茶产业专家、金融机构等嘉宾出席活动，围绕茶产业创新发展、品牌建设等话 题交流前沿观点和实践经验，为马连道发展路径提供建议。 此外，今年西城区还将在广阳谷城市森林公园举办"茗香花韵"活动，将茶文化与花卉艺术相结合，通过 茶席插花、花间煮茶等形式，打造一场视觉与味觉的双重盛宴。同时融入非遗市集、国潮文创等特色元 素，进一步丰富文化内涵，助力茶产业与"花经济"协同发 ...

Core Points - The 2025 Huangshan Cultural Tourism and Tea Industry Promotion Conference was held in Derbyshire, UK, marking a significant step in promoting Huangshan's tourism and tea products internationally [1][4] - Huangshan Qimen Black Tea store in Derbyshire was officially inaugurated, indicating a commitment to expanding Huangshan's brand presence abroad [4] Group 1: Event Overview - The event took place on April 28, 2023, and was attended by officials from Huangshan and Derbyshire, highlighting the ongoing collaboration since 2017 [1][2] - Huangshan's officials expressed hopes for increased international interest in Huangshan's beauty and tourism opportunities [1][2] Group 2: Collaborative Efforts - Huangshan and Derbyshire have established a friendly cooperative relationship, with multiple agreements signed since 2017 to promote cultural and tourism integration [2][3] - The signing of cooperation agreements between Huangshan and Derbyshire tourism authorities aims to enhance joint efforts in tourism route development and brand marketing [4]