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杭州都市圈新茶饮融合发展交流会今日开启
Mei Ri Shang Bao· 2025-05-21 22:18
Core Insights - The event "Tea Rhythm Hangzhou Circle Links Future" focuses on the innovative development of the tea industry, aiming to integrate traditional tea culture with modern consumer demands [1][2] - The event is organized by various local government departments and institutions, highlighting the collaborative effort to promote the tea industry in the Hangzhou metropolitan area [1] Group 1: Event Overview - The event will take place in Hangzhou and is supported by the Hangzhou Development and Reform Commission, the Business Bureau, the Agricultural and Rural Affairs Bureau, and the Tea House Association [1] - It aims to gather representatives from tea enterprises, industry experts, and government officials to discuss new pathways for collaborative development in the tea industry [1] Group 2: Activities and Collaborations - The event will include a signing ceremony for the first batch of cooperation projects, covering areas such as technology research and development, production and sales linkage, and brand building [2] - Collaborations include the establishment of an open research platform between the research institute and companies like Shanshan Buye and Luyu Bujue, focusing on stabilizing flavor processing of tea beverages [2] Group 3: Future Directions - The Hangzhou metropolitan area tea industry is transitioning from "geographical proximity" to "development integration," aiming to create a new model for collaborative development in the Yangtze River Delta [2] - Future initiatives will involve the integration of online and offline platforms to expand the market reach of Hangzhou's tea products [2]
2025年“一展两会”开幕 南北茶脉共融共促茶业高质量发展
Zhong Guo Xin Wen Wang· 2025-05-17 13:57
Core Insights - The "2025 Beijing International Tea Expo" will take place from May 23 to 26, with Quanzhou as the guest city, showcasing the significance of tea culture in China [1][2] - Since its inception in 2012, the expo has attracted over 700,000 participants and generated nearly 6.3 billion yuan in transaction value, contributing to the high-quality development of China's tea economy [1] - The event will feature top Chinese tea brands and new tea beverage leaders, promoting a "tea+" consumption model and highlighting the diversity of China's tea industry [1][2] Industry Highlights - The expo will include innovative activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou promotion and a commemoration of the 150th anniversary of Huangshan Maofeng and Qimen black tea [2] - Historical tea brands like Zhang Yiyuan and Wu Yutai will showcase traditional tea-making techniques, enhancing consumer experience [2] - Beijing's Xicheng District is a key tea consumption and trade center in northern China, housing over 1,700 tea merchants and nearly 4,000 employees [2] Collaborative Efforts - Xicheng District and Quanzhou will sign a friendship agreement to promote the integration of the tea industry, aiming for high-quality development through collaboration [2] - Future cooperation will focus on industrial innovation, economic openness, cultural tourism integration, and urban brand building [2]
2025年“一展两会”5月23日在京开幕
Xin Jing Bao· 2025-05-15 12:18
Core Points - The "2025 Beijing International Tea Expo" aims to create a global platform for tea industry cooperation and cultural exchange, scheduled from May 23 to 26 in Beijing [1][3] - The event has been recognized as one of the 19 key activities for the "Ten Cities Linkage to Share Food and Drink" initiative by multiple government departments [3] Group 1: Event Overview - The expo will feature three main activities, one special brand event, and multiple tea culture promotion experiences [1] - Since its inception in 2012, the expo has attracted over 700,000 participants and facilitated transactions exceeding 63 billion yuan [3] Group 2: Participating Brands and Innovations - Major Chinese tea brands, including top 50 companies like Zhuyeqing and Wuyishan, will participate, alongside new beverage brands such as Heytea [3] - The event will introduce innovative activities like the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" and a commemorative event for the 150th anniversary of Huangshan Maofeng and Qimen Black Tea [4] Group 3: Regional and Cultural Integration - Beijing's Xicheng District is a significant tea consumption and trade center, with over 1,700 tea merchants and nearly 4,000 employees [5] - The district will host the "Tea and the World" event, inviting top tea brands and experts to discuss innovation and brand development [6] Group 4: Collaborative Agreements - Xicheng District will establish a friendship agreement with Quanzhou to promote tea industry integration and high-quality development [6]