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全球连线|从茶园走向世界:一杯抹茶的“出海”之旅
Xin Hua She· 2025-12-25 02:48
在山东日照,当地企业通过深化与欧洲企业的合作,探索以品牌化、标准化方式进入国际市场,推动传统茶产业向价值链高端延伸。 0:00 / 1:56 随着抹茶在全球市场的热度持续攀升,中国抹茶正加快"走出去"。 作者:王欢、姚文凤、王飞达 新华社音视频部制作 ...
“中国美人茶之乡”叩开欧洲大门 国际化迈出关键一步
Zhong Guo Xin Wen Wang· 2025-11-05 12:24
Core Points - The Dutch tea company Moychay has signed a strategic cooperation agreement with a tea enterprise in Datian County, Fujian, to promote Meiren tea in Europe [1][4] - Datian County is recognized as the "Hometown of Chinese Meiren Tea," with 100,000 acres of tea gardens and 1,310 tea enterprises [3] - In 2024, the total tea production in Datian County is expected to reach 14,900 tons, with Meiren tea production at 4,200 tons, making it the largest production base for Meiren tea in China [3] Industry Development - Datian County is actively developing an ecological, green, and organic tea industry, implementing high-quality and efficient actions for tea production [3] - The county supports tea enterprises in expanding internationally by participating in exhibitions and trade events, promoting Meiren tea and high-quality Taiwanese Oolong tea to markets in the US and Europe [3] - The establishment of the Meiren tea promotion center in Europe signifies a major breakthrough in the internationalization strategy of Meiren tea [4]