Core Viewpoint - Eight Horse Tea Industry Co., Ltd. has successfully maintained a leading position in various core products within both niche markets and the national market, as evidenced by its recent IPO on the Hong Kong Stock Exchange [2][3]. Market Performance - Eight Horse Tea has launched a global offering of 9 million H-shares, with the Hong Kong public offering being oversubscribed by 2,680.04 times, setting a new record for tea companies in the Hong Kong stock market [3]. - As of 10:00 AM, the share price of Eight Horse Tea reached HKD 85.10, representing an increase of over 70% from the issue price, with a market capitalization exceeding HKD 7.2 billion [4]. Product Range and Market Position - The company offers a comprehensive product ecosystem that includes all categories of tea such as Oolong, black, red, green, white, and yellow tea, as well as non-tea products like tea utensils, snacks, and beverages [5]. - According to a report by Frost & Sullivan, Eight Horse Tea ranks first in the high-end tea market in China based on sales revenue for 2024, and it also leads in the Oolong and black tea markets. The company has maintained the highest sales of Tieguanyin tea for over 10 years, rock tea for 5 years, and black tea for 4 years [7]. Distribution and Franchise Model - In a highly fragmented traditional tea market, Eight Horse Tea has successfully implemented a unique "direct sales + franchise" model, achieving significant scale expansion and establishing strong channel barriers. As of the latest date, the company operates 3,716 offline stores across all provinces in mainland China, making it the largest tea chain in the country [9]. - To support franchisees, Eight Horse Tea enhances bargaining power and reduces costs through centralized procurement, unified production, and logistics distribution. The number of franchisees with average annual sales exceeding HKD 2 million increased from 80 in 2022 to 116 in 2024 [10]. International Expansion - Eight Horse Tea is actively exploring international markets, having hosted global tasting events in over 30 countries, including the USA, UK, and France, and representing Chinese tea at significant international occasions [12]. - The company plans to expand its overseas market channels, prioritizing Southeast Asia and countries along the Belt and Road Initiative as pilot markets, with future intentions to enter the European and American markets [10].