Workflow
草本+科技
icon
Search documents
冲破酒业周期 劲牌何以造就“劲酒热”?
"我们包装线的工人可能要一直忙到春节了。" 12月中旬,当一批劲酒经销商携客户考察劲牌公司大冶总部时,正好见证了劲牌包装车间的产线全力开 动,一瓶瓶125ml、500ml的劲酒顺着流水线装入纸箱、礼盒,接下来将陆续摆上各地商超、烟酒店、 电商的年货货架。 11月下旬开始,全国部分城市出现了往年未见的新现象——距离春节还有两个多月,但消费者和经销商 反馈当地劲酒已经难以买到。 随着在年轻消费群体中热度急升,近一年多来劲酒销量大涨,局部市场因而出现了供不应求。 年轻人发挥创造力尝试出一大批调酒配方,将劲酒捧上了"中式威士忌"的宝座,不仅劲酒产品持续热 销,更是带动了其他饮料的销售。 前不久劲牌管理层前往西北调研时,有当地终端商家笑言,希望劲酒的供货能持续跟上,不然其他饮料 也不好卖了。 今年10月武汉酒博会上,劲牌公司总裁王楠波介绍了一组数据——今年劲酒预计增长20%左右,劲牌公 司整体增长预计10%左右。 要知道,今年整个白酒行业正面临全面调整,能保住业绩不倒退的已是罕见,逆势增长更是难寻。 酒业周期,劲酒为何如此火热? 从1953年一家县级酒厂发展至今,劲牌公司创立七十多年来,逐步确立了以"草本+科技"为核心 ...
卢浮宫因员工罢工闭馆;影视板块延续调整丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-12-16 23:15
Group 1: Lin Qingxuan's IPO - Lin Qingxuan, a domestic skincare brand, has passed the listing hearing on the Hong Kong Stock Exchange, focusing on a "herbal + technology" concept [1] - The company expects revenue to reach 1.052 billion yuan in the first half of 2025, representing a year-on-year growth of approximately 98.5%, with a profit of 182 million yuan during the same period [1] - Lin Qingxuan currently operates over 500 stores nationwide, primarily located in shopping malls [1] Group 2: Film Industry Adjustment - The film sector continues to experience a downturn, with Bona Film Group facing consecutive trading halts and other companies like Beijing Culture and China Film also declining [2] - Bona Film announced on December 14 that its investment return ratio for "Avatar 3" is low, and the company remains in a loss position, leading to a lack of short-term performance boosts [2] - The rapid capital outflow indicates weak sentiment in the sector, suggesting a cautious approach towards companies lacking clear release schedules [2] Group 3: Kering Group's Real Estate Transaction - Kering Group has signed a joint venture agreement with private equity firm Ardian for a real estate project on Fifth Avenue in New York, with a total transaction value of 900 million USD [3] - Kering will receive a net gain of 587 million euros from this transaction, which aids in reducing leverage and allows the company to focus on its core luxury business [3] - The immediate cash inflow is beneficial for Kering's balance sheet, but the one-time real estate gain has limited contribution to core profits [3] Group 4: Louvre Museum Closure - The Louvre Museum in Paris was unexpectedly closed on December 15 due to employee strikes demanding better working conditions, disrupting visitor plans [4] - The museum's regular closure on Tuesdays means it will remain closed on December 16, with uncertainty about reopening on December 17 [4] - Prolonged strikes could negatively impact local tourism, affecting hotels, restaurants, and retail sales in the area, although the direct impact on the secondary market is limited [4]