Core Insights - The popularity of the TV drama "Lychee in Chang'an" has sparked interest in lychee culture, leading to a surge in experiential activities related to lychee picking and tourism [2][3] - The total lychee production in China is expected to reach approximately 3.65 million tons this year, marking a 111.26% increase year-on-year, setting a historical record [2] Industry Developments - Major lychee-producing regions in China, including Guangdong, Guangxi, Sichuan, Yunnan, Fujian, and Taiwan, are actively promoting lychee cultural tourism through various events and activities [3] - Guangzhou has launched the 2025 Lychee Culture and Tourism Promotion Campaign, featuring 20 themed tourism routes that connect lychee orchards, local villages, boutique accommodations, historical sites, and natural scenery [5] - The East Forest Fruit Garden in Guangzhou reported nearly 10,000 visitors during the Dragon Boat Festival, with a significant increase in visitor numbers contributing to local economic vitality [6] Economic Impact - The lychee picking experience has become a significant revenue source for fruit gardens, accounting for 50% of total income in some cases [5] - Tourists visiting lychee orchards also contribute to local economies by engaging in shopping and dining, boosting related industries such as accommodation and food services [6] Innovations in Tourism - Traditional orchards are increasingly adopting picking tourism projects, enhancing visitor engagement and improving sales prices compared to wholesale rates [8] - The Guangzhou Ancient Lychee Garden has seen a surge in bookings, with innovative offerings such as lychee-flavored beverages and local culinary experiences [9] Challenges and Opportunities - Despite the growth in lychee cultural tourism, challenges such as price drops during bumper harvests and increased competition among accommodations are present [11] - Experts suggest that diversifying tourism offerings and extending the lychee cultural experience beyond the harvest season can enhance long-term sustainability [12][13]

Core Points - The 18th Chaonan Leiling Lychee Cultural Tourism Season will be held on June 28, aiming to promote local lychee and tourism [11][12][15] - Leiling lychee, particularly the late-maturing varieties, is entering its peak sales season, with the first batch of 60,000 pounds of Leiling Wuye lychee exported to North America [2][3] - The town of Leiling has established geographical indication trademarks for "Leiling Wuye Lychee" and "Leiling Lychee," enhancing its reputation as "the hometown of lychee in Eastern Guangdong" [10][11] Industry Actions - The local government is organizing various activities to boost the production and sales of lychee, including a lychee banquet led by a prominent local chef [7][8] - A series of events titled "Lychee Fragrance Across the Seas: Win-Win Production and Sales" will take place at the Leiling Lychee Cold Chain Center, facilitating connections between producers and buyers [9][12] - The initiative aims to attract more tourists and buyers to Leiling, thereby enhancing the local economy and promoting industry upgrades [15][16]