Core Viewpoint - The 18th Chaoshan·Leiling Lychee Cultural Tourism Season has officially commenced in Shantou, Guangdong, focusing on creating an immersive experience for domestic and international tourists through various activities centered around lychee culture [1][6]. Group 1: Event Highlights - The event features a theme of "Leiling Lychee: Sweetness for You," with activities including production and sales connections, sweet markets, and cultural tourism checkpoints [1]. - A 3-kilometer cultural tourism route has been established, integrating local agricultural scenery and interactive games, attracting numerous visitors and fashion enthusiasts [3]. Group 2: Economic Impact - The Leiling Lychee brand has gained recognition with the national geographical indication trademark, enhancing its market presence [5]. - The lychee industry in Leiling has an annual output value exceeding 100 million, contributing to rural revitalization and transforming local landscapes [5]. - The event has facilitated a complete industry chain from lychee cultivation to processing, tourism, and dining, promoting a comprehensive development model [5]. Group 3: Future Development - Leiling aims to leverage the cultural tourism season to implement a "new era of cultural tourism economy," focusing on brand building and high-quality agricultural development [6]. - The strategy includes creating a market, an intellectual property (IP), and a tourism route centered on lychee culture, emphasizing technological innovation [6].

Core Viewpoint - The Guangdong Lychee Supply and Demand Matching Event held in Shantou aims to enhance communication between lychee farmers and buyers, promoting the sale of "Leiling Lychee" to broader markets [2][4][14]. Group 1: Event Overview - The event titled "Fragrance of Lychee Across the Seas, Win-Win in Supply and Demand" took place on June 25 in Leiling Town, Shantou, with participation from local farmers, buyers, financial institutions, and logistics companies [2][3]. - Nearly 50 buyers attended the event, creating a vibrant atmosphere for supply and demand matching, resulting in significant outcomes [4][30]. Group 2: Regional Significance - Leiling Town is recognized as the "Lychee Capital of Eastern Guangdong" and has successfully exported to the North American market for 22 consecutive years [8]. - The town has obtained geographical indication trademarks for "Leiling Lychee" and "Leiling Black Leaf Lychee," and is included in the "Yue Brand" agricultural brand innovation practice points [9]. Group 3: Product Development - The town has introduced new lychee varieties such as Guanyin Green, Giant Beauty, and Fengshan Red Lantern, alongside traditional varieties like Wuye, Guiwei, Feizixiao, and Glutinous Rice [10][11]. - The lychee planting area in Leiling exceeds 44,000 acres, with an average of nearly 1 acre per person, making it a pillar industry for local economic development [30][31]. Group 4: Market Engagement - The event facilitated direct interactions between farmers and buyers, enhancing the understanding of "Leiling Lychee" and its market potential [33][36]. - Major supermarkets in Shantou, such as Bubeng Lianhua, are actively participating in the sales of "Leiling Lychee," with plans to introduce more varieties to meet consumer demand [47][49]. Group 5: Logistics and Distribution - Cold chain logistics are crucial for the distribution of "Leiling Lychee," with dedicated cold chain vehicles provided for timely delivery to major markets [51][52]. - The event was supported by various organizations, including the Guangdong Provincial Department of Commerce and local agricultural associations, highlighting the collaborative effort to boost the lychee industry [56][58].

Core Points - The 18th Chaonan Leiling Lychee Cultural Tourism Season will be held on June 28, aiming to promote local lychee and tourism [11][12][15] - Leiling lychee, particularly the late-maturing varieties, is entering its peak sales season, with the first batch of 60,000 pounds of Leiling Wuye lychee exported to North America [2][3] - The town of Leiling has established geographical indication trademarks for "Leiling Wuye Lychee" and "Leiling Lychee," enhancing its reputation as "the hometown of lychee in Eastern Guangdong" [10][11] Industry Actions - The local government is organizing various activities to boost the production and sales of lychee, including a lychee banquet led by a prominent local chef [7][8] - A series of events titled "Lychee Fragrance Across the Seas: Win-Win Production and Sales" will take place at the Leiling Lychee Cold Chain Center, facilitating connections between producers and buyers [9][12] - The initiative aims to attract more tourists and buyers to Leiling, thereby enhancing the local economy and promoting industry upgrades [15][16]

Core Viewpoint - The article highlights the successful export of Litchi from Shantou's Leiling Town to North America, marking 22 consecutive years of overseas sales, which boosts confidence in future production and sales connections [6][9]. Group 1: Export Details - A total of approximately 60,000 pounds of Leiling Wuye Litchi was shipped to the North American market [3][10]. - The export process ensures freshness, with litchis being picked and transported on the same day, and a sorting process in place to guarantee quality [10][12]. Group 2: Local Impact - Leiling Town is recognized as the "Hometown of Litchi in Eastern Guangdong," and the recent export activity has invigorated local farmers and the community [4][6]. - The local Litchi Association reported an increase in the first batch of exports compared to the previous year, indicating a positive trend in production [9]. Group 3: Future Plans - The company plans to expand its export markets to the Middle East and Southeast Asia, further enhancing its international presence [17][18]. - In addition to exports, some litchis are expected to be sold in domestic supermarkets [13].

Core Points - The branding initiative for Leiling Lychee, including the logo and IP selection, has concluded successfully [2][3][4] - The selection process involved multiple stages, including submission, preliminary selection, online voting, and expert evaluation [3][6] - The awards for the logo and IP categories include one selected award and two excellent awards for each category [6][7] Group 1: Branding Initiative - The logo and IP collection activity aimed to enhance brand building for Leiling Lychee and attracted over a hundred submissions from across the country [8][9] - More than ten thousand participants engaged in the online voting process, significantly increasing the attention and influence of Leiling Lychee [9] Group 2: Awards and Recognition - The selected award winners for the logo category received a prize of 5,000 yuan and a certificate, while the excellent award winners received 1,000 yuan and a certificate [7] - Leiling Lychee has successfully obtained geographical indication trademarks and has been recognized as a notable agricultural brand in Guangdong [10][11][12] Group 3: Upcoming Events - The lychee harvesting season is set for late June, during which the 18th Lychee Cultural Tourism event will be held to promote the Leiling Lychee brand [16][17]