Core Viewpoint - The article highlights the cultural significance and health benefits of mugwort in Qichun, Hubei, emphasizing its role in traditional practices and the growing industry surrounding it [1]. Group 1: Cultural Significance - Mugwort is deeply embedded in the local culture of Qichun, with traditions such as using it for health rituals at significant life events like birth, marriage, and death [1]. - The local saying "家有三年艾，郎中不用来" reflects the reliance on mugwort for health and wellness in the community [1]. - The practice of using mugwort in various forms, such as foot baths in spring and summer and medicinal applications in winter, showcases its integral role in daily life [1]. Group 2: Industry Development - The Qichun region is focusing on the "medicine-tourism integration" strategy to develop a health-oriented industry, with mugwort cultivation and products at the forefront [1]. - The recognition of "Qichun Moxibustion Therapy" as a national intangible cultural heritage project in 2021 indicates the growing importance and potential of the mugwort industry [1]. - The article suggests that the mugwort industry is thriving, driven by both cultural heritage and modern health trends [1].

Core Insights - The article highlights the significant growth and development of the Qichun County's Qiai industry, emphasizing its transformation into a key economic driver and cultural symbol for the region [1][7]. Industry Overview - Qichun County's Qiai industry cluster has achieved a comprehensive output value of 16.306 billion yuan in 2024, marking a year-on-year growth of 27.12% and establishing itself as a provincial key industry cluster with over 4,000 enterprises [1][7]. - The Qiai industry has attracted over 30,000 jobs across the entire industry chain, contributing to local economic development [1][4]. Cultural Significance - Qichun County is recognized as "China's Ai Capital," with deep cultural roots linked to traditional Chinese medicine and the legacy of the famous physician Li Shizhen [1][2]. - The design of Qichun South Station reflects local cultural elements, enhancing the region's identity as a hub for traditional medicine and tourism [1]. Entrepreneurial Spirit - Local entrepreneurs, such as Chen Zhixiang and Xiao Benda, embody a "craftsman spirit," focusing on traditional handcrafting methods and innovative product development within the Qiai industry [2][4][6]. - The industry has seen a rise in new market participants, with over 1,500 new entities established in the past three years, indicating a vibrant entrepreneurial ecosystem [6]. Market Expansion - The demand for Qiai products has grown at an annual rate exceeding 20% over the past decade, with market expansion reaching international markets including the USA, UK, France, and Australia [7]. - Qichun has implemented digital marketing strategies, including establishing a live-streaming base and e-commerce platforms, resulting in online sales of Qiai products reaching 5.7 billion yuan in 2024 [7][8]. Tourism Development - The integration of cultural tourism with the Qiai industry has led to the development of a modern industrial matrix, enhancing the region's appeal as a tourist destination [8][10]. - During the recent May Day holiday, Qichun County welcomed over 250,000 tourists, reflecting a 23.1% increase in tourism revenue, which reached 167 million yuan [8].