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蒙牛集团与光大养老与达成战略合作 “营养+康养”共绘银发产业新蓝图
Zhong Jin Zai Xian· 2025-10-09 03:01
Core Viewpoint - Mengniu Group and Everbright Pension signed a strategic cooperation agreement to enhance health management and nutrition products for the elderly, aiming to integrate elderly nutrition and care services [1][3]. Group 1: Strategic Cooperation - The partnership focuses on health management, customized nutrition products, medical-care integration, and research collaboration for the elderly [1]. - Both companies aim to create a world-class comprehensive care service system and exclusive nutrition solutions for the elderly, contributing to the "Healthy China" initiative [3]. Group 2: Industry Context - China is entering a deeply aging society, making the development of the silver economy essential for enhancing the well-being of the elderly and promoting intergenerational harmony [3]. - The integration of nutrition and care services is a key component of the national health strategy [3]. Group 3: Company Initiatives - Mengniu is actively responding to national strategies by advancing its "one body, two wings" strategy, focusing on functional and precise nutrition markets [4]. - The company has developed products targeting the elderly, such as "Yourui" bone-strengthening milk powder and "Antang Shield" probiotic powder, to meet specific nutritional needs [4]. Group 4: Everbright Pension Overview - Everbright Pension operates over 230 various elderly care institutions across 39 cities in 18 provinces, serving nearly 500,000 elderly individuals annually [6]. - The company plans to launch the "Heguang Yiyang" unified brand by August 2025, marking a new phase in addressing the aging population [6]. Group 5: Future Directions - Mengniu will continue to collaborate with Everbright Pension and other partners to explore new opportunities in the care industry and integrate nutrition with care services for the elderly [6].