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蒙牛集团与光大养老与达成战略合作 “营养+康养”共绘银发产业新蓝图
Zhong Jin Zai Xian· 2025-10-09 03:01
Core Viewpoint - Mengniu Group and Everbright Pension signed a strategic cooperation agreement to enhance health management and nutrition products for the elderly, aiming to integrate elderly nutrition and care services [1][3]. Group 1: Strategic Cooperation - The partnership focuses on health management, customized nutrition products, medical-care integration, and research collaboration for the elderly [1]. - Both companies aim to create a world-class comprehensive care service system and exclusive nutrition solutions for the elderly, contributing to the "Healthy China" initiative [3]. Group 2: Industry Context - China is entering a deeply aging society, making the development of the silver economy essential for enhancing the well-being of the elderly and promoting intergenerational harmony [3]. - The integration of nutrition and care services is a key component of the national health strategy [3]. Group 3: Company Initiatives - Mengniu is actively responding to national strategies by advancing its "one body, two wings" strategy, focusing on functional and precise nutrition markets [4]. - The company has developed products targeting the elderly, such as "Yourui" bone-strengthening milk powder and "Antang Shield" probiotic powder, to meet specific nutritional needs [4]. Group 4: Everbright Pension Overview - Everbright Pension operates over 230 various elderly care institutions across 39 cities in 18 provinces, serving nearly 500,000 elderly individuals annually [6]. - The company plans to launch the "Heguang Yiyang" unified brand by August 2025, marking a new phase in addressing the aging population [6]. Group 5: Future Directions - Mengniu will continue to collaborate with Everbright Pension and other partners to explore new opportunities in the care industry and integrate nutrition with care services for the elderly [6].
蒙牛集团与光大养老已达成战略合作,“营养+康养”共绘银发产业新蓝图
Xin Lang Cai Jing· 2025-09-30 02:15
Core Viewpoint - The strategic partnership between Mengniu Group and Everbright Pension aims to enhance health management and nutrition services for the elderly, aligning with national health strategies and addressing the needs of an aging population [1][3][4]. Group 1: Strategic Cooperation - Mengniu Group and Everbright Pension signed a strategic cooperation agreement to collaborate on health management, customized nutrition products, and integrated elderly care services [1][3]. - The partnership is seen as a response to industry trends and national health strategies, focusing on the integration of nutrition and elderly care to improve the well-being of the elderly [3]. Group 2: Market Context - China is experiencing deep aging, making the development of the silver economy essential for enhancing the welfare of the elderly and promoting intergenerational harmony [3]. - The partnership is positioned as a key component of the "Healthy China" national strategy [3]. Group 3: Product Development - Mengniu has been actively developing products targeting the elderly, focusing on areas such as bone and joint health, cardiovascular health, immune health, cognitive function, gut health, anti-aging, and sports nutrition [4]. - Notable products include "Yourui" bone-strengthening milk powder and "Antangdun" probiotic powder, designed to meet the precise nutritional needs of the elderly [4]. Group 4: Everbright Pension's Position - Everbright Pension operates over 230 elderly care institutions across 39 cities in 18 provinces, serving nearly 500,000 elderly individuals annually [6]. - The company plans to launch a unified brand "Heguang Yiyang" by August 2025, marking a new phase in addressing the challenges of an aging population [6]. Group 5: Future Directions - Mengniu aims to continue exploring new opportunities in the health and nutrition sectors, integrating nutrition and elderly care to enhance the quality of life for elderly consumers [6].