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蒙牛集团与光大养老与达成战略合作 “营养+康养”共绘银发产业新蓝图
Zhong Jin Zai Xian· 2025-10-09 03:01
光大养老作为中国光大集团旗下康养板块战略发展主体之一,目前已实现全国18省39座城市的战略化布 局,运营各类养老机构超过230家,年服务长者近50万人次,床位规模居行业前列。2025年8月,光大养 老焕新发布"和光颐养"统一品牌,开启服务国家积极应对人口老龄化战略新征程。 面向未来,蒙牛将继续携手光大养老及各界伙伴,精准把握康养产业新机遇,积极探索营养领域新路 径,将"营养+康养"有机融合,全面服务中老年消费者的美好生活,为"健康中国"建设贡献更多乳业力 量。 马学全表示,光大养老作为中国光大集团旗下的养老产业"国家队",本次与乳业"国家队"蒙牛集团强强 联手,旨在通过资源互补与战略协同,为国内老年人群提供更科学、更系统、更温暖的服务新体验,更 好地满足他们对美好生活的需要。 当前,我国已经进入深度老龄化社会,大力发展银发经济,不仅是增进老年人福祉、促进社会代际和谐 的必然选择,更成为"健康中国"国家战略的关键组成部分。 近年来,蒙牛积极响应国家战略号召,全面推进"一体两翼"战略,加速开拓功能营养与精准营养市场。 尤其在针对中老年人群的银发产品开发方面,蒙牛聚焦骨关节肌肉、心血管健康、免疫健康、神经认知 功能 ...
蒙牛集团与光大养老已达成战略合作,“营养+康养”共绘银发产业新蓝图
Xin Lang Cai Jing· 2025-09-30 02:15
Core Viewpoint - The strategic partnership between Mengniu Group and Everbright Pension aims to enhance health management and nutrition services for the elderly, aligning with national health strategies and addressing the needs of an aging population [1][3][4]. Group 1: Strategic Cooperation - Mengniu Group and Everbright Pension signed a strategic cooperation agreement to collaborate on health management, customized nutrition products, and integrated elderly care services [1][3]. - The partnership is seen as a response to industry trends and national health strategies, focusing on the integration of nutrition and elderly care to improve the well-being of the elderly [3]. Group 2: Market Context - China is experiencing deep aging, making the development of the silver economy essential for enhancing the welfare of the elderly and promoting intergenerational harmony [3]. - The partnership is positioned as a key component of the "Healthy China" national strategy [3]. Group 3: Product Development - Mengniu has been actively developing products targeting the elderly, focusing on areas such as bone and joint health, cardiovascular health, immune health, cognitive function, gut health, anti-aging, and sports nutrition [4]. - Notable products include "Yourui" bone-strengthening milk powder and "Antangdun" probiotic powder, designed to meet the precise nutritional needs of the elderly [4]. Group 4: Everbright Pension's Position - Everbright Pension operates over 230 elderly care institutions across 39 cities in 18 provinces, serving nearly 500,000 elderly individuals annually [6]. - The company plans to launch a unified brand "Heguang Yiyang" by August 2025, marking a new phase in addressing the challenges of an aging population [6]. Group 5: Future Directions - Mengniu aims to continue exploring new opportunities in the health and nutrition sectors, integrating nutrition and elderly care to enhance the quality of life for elderly consumers [6].