Group 1: Core Initiatives - The 2025 China Farmers' Harvest Festival has launched a consumption season with initiatives to promote urban-rural consumption, including 25 measures from six e-commerce platforms and 34 measures from eight financial institutions [1] - A total of 36 major cities will jointly conduct activities to promote the consumption of "vegetable basket" products [1] Group 2: Supply Optimization - The agricultural sector is actively optimizing the agricultural industry structure, with 36,000 new certifications for green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] Group 3: Food Processing and Consumption - The food industry is crucial for driving agricultural consumption, with 39 local specialty food items selected to boost consumption [3] - The construction of cold chain facilities has reached nearly 20 million cubic meters to enhance the efficiency of agricultural product circulation [3] Group 4: Nutritional Focus - The "Nutrition-Oriented" approach is emphasized in the new food and nutrition development plan for 2025-2030, aiming to integrate nutrition and health needs throughout the food supply chain [4] - There is a projected increase in demand for high-quality protein foods, with a focus on stabilizing meat and egg supplies while increasing aquatic products, dairy, and soy [4] Group 5: Food Innovation and Fiber Supply - There is a need to establish a food nutrition technology innovation system to address the dual issues of insufficient quality food supply and nutrient deficiencies [5] - The promotion of whole grain foods is essential to improve dietary fiber intake, with initiatives to develop new nutritious whole grain products [5] Group 6: Diverse Consumption Scenarios - The development of rural leisure tourism and new consumption scenarios is being promoted, with nearly 900 billion yuan in revenue from leisure agriculture expected in 2024 [6] - "Village-themed" cultural activities are emerging as popular consumption scenarios, showcasing agricultural landscapes and products [6] Group 7: Brand Development - The Ministry of Agriculture is implementing a brand cultivation plan to develop around 300 regional public brands, enhancing consumer confidence and brand influence [7] - A provincial agricultural brand directory has been established in 30 provinces, including 1,420 regional public brands and 2,302 product brands for focused cultivation [7]