Core Insights - The tourism and real estate markets in Changsha experienced significant activity during the National Day holiday, with over 10 million visitors and a notable increase in both tourist spending and real estate transactions [1][3]. Tourism Performance - Changsha received 10.79 million tourists during the holiday, marking a year-on-year increase of 13.39% - Total tourist spending reached 8.549 billion yuan, reflecting a year-on-year growth of 5.36% [1]. Real Estate Market Overview - The real estate market in Changsha showed a "structural recovery" rather than a broad-based increase, with new developments taking center stage [3]. - Daily average net signed residential units during the holiday was 49, with a total signed area of 53,700 square meters and an average transaction price of 12,635 yuan per square meter [3]. New Developments Performance - The top three projects in terms of sales during the holiday were all new developments launched in September, indicating the success of pre-holiday customer accumulation strategies [4][3]. - The sales amount for the top projects included: - Wanxiang Chunyu and Jing: 0.516 billion yuan - Jiaxin Yanghu Jinxie: 0.415 billion yuan - Changsha Ruifu: 0.402 billion yuan [4]. Visitor and Subscription Data - The average number of visitors per project reached 196 groups, with an average of 14.1 subscriptions per project, representing increases of 226% and 417% respectively compared to the third quarter [7]. - Notable projects like Jiaxin Yanghu Jinxie and Zhaoshang Xu achieved visitor numbers exceeding 1,000 during the holiday [7]. Marketing Strategies - Developers employed a combination of "visible discounts" and "hidden subsidies" to stimulate sales, effectively lowering the initial purchase threshold for price-sensitive customers [19][21]. - The marketing strategies included significant discounts, promotional offers, and enhanced commissions for sales channels, which helped boost transaction volumes [23][24]. Market Trends and Outlook - The strong visitor and subscription data indicate that genuine housing demand is being released in an orderly manner, with expectations for a potential increase in net signed data in October [25][26]. - The market may see intensified competition and price wars as projects that underperformed during the holiday seek to accelerate sales through more aggressive promotional measures [26][27]. - The overall health of the Changsha market remains robust, with quality products and reasonable pricing being key to transactions [28].