Core Viewpoint - The article discusses the significant decline in public perception and trust towards Xiaomi's automotive products, particularly the YU7 model, leading to increased customer dissatisfaction and a drop in stock prices. Group 1: Brand Reputation and Customer Sentiment - Xiaomi's brand reputation has deteriorated, resulting in a negative impact on its car owners, who now face relentless criticism and skepticism regarding product reliability [3][12][30] - Recent data indicates a high order cancellation rate for the Xiaomi YU7, with some models experiencing a postponement rate of up to 30% [3][12] - Xiaomi's stock price has dropped nearly 30% from its peak earlier in the year, reflecting investor concerns over the brand's reputation [3][12] Group 2: Customer Experiences and Reactions - Some customers, like Lin Lei, have expressed disappointment after initially being excited about their YU7 orders, leading to a decision to cancel due to ongoing issues and lack of communication from the company [6][7] - Other customers have reported feeling misled by marketing claims, such as exaggerated range and features, which has contributed to a sense of betrayal among early adopters [12][18] - Despite the negative sentiment, a subset of customers continues to defend the brand, sharing positive experiences to counteract the prevailing criticism [6][14][18] Group 3: Market Position and Competitive Landscape - Xiaomi's entry into the automotive market has been met with skepticism, and the company is now facing increased scrutiny as it attempts to establish itself among established competitors [30][31] - The article highlights the challenges Xiaomi faces in maintaining its market position, as customer expectations rise alongside its growing brand presence [30][31] - The automotive sector's competitive nature means that Xiaomi must address quality and reliability issues to regain consumer trust and stabilize its market share [30][31]