2025年中国短视频行业正处于规模化、智能化与多元化深度融合的关键发展阶段。 根据最新行业洞察，短视频已从最初的娱乐工具演变为集内容消费、社交互动、电商转化和知识传播于一体的综合性数字生态平台。 预计到2025年，中国短视频市场规模将突破数千亿元人民币，持续保持两位数增长。 5G网络带来的高速率与低延迟，显著提升了高清乃至超高清视频的流畅播放体验，推动4K/8K内容加速落地；AI技术则在内容推荐、智能剪辑、自动 配乐和特效生成等方面发挥核心作用，极大降低了创作门槛，提升了内容生产效率与个性化分发精度。 用户层面，短视频平台已形成鲜明的用户画像结构。 核心用户集中于18至35岁的年轻群体，性别分布趋于均衡，尤其在美妆、时尚等领域女性用户增长迅猛。 地域上呈现"全域渗透"特征：一线城市用户偏好高品质、潮流化内容，而三线及以下城市和农村地区用户规模增长最快，更关注生活技巧、本地资讯 和实用型内容。 日均使用时长已超过1小时，通勤、休息等碎片化时间成为主要使用场景，反映出短视频已成为现代人信息获取与休闲娱乐的刚需入口。 在内容生态方面，娱乐综艺、生活美食、教育知识和电商推广构成四大主流赛道。 其中，知识类内容崛起显著 ...

Core Insights - The 2026 Shanghai Cross-Border E-commerce Industry and Live Supply Chain Exhibition will take place from March 1 to March 4, 2026, showcasing the integration of cross-border e-commerce supply chains and private domain live streaming [4] - The exhibition aims to highlight the transformation from "Made in China" to "Intelligent Manufacturing in China," featuring over 1,200 exhibitors and 60,000 professional visitors, with international buyers accounting for over 20% [4][6] - The event will focus on creating a comprehensive ecosystem that covers the entire lifecycle of cross-border e-commerce, providing one-stop solutions for businesses [9] Group 1: Industry Trends - The global e-commerce penetration rate has surpassed 35%, with China's cross-border e-commerce import and export scale expected to reach 3 trillion yuan in 2026 [4] - The exhibition will feature a "Cross-Border E-commerce Industry Belt Zone," integrating resources from key industrial regions in China, including the Yangtze River Delta and the Pearl River Delta [4] - Major companies like Huawei and OPPO will showcase customized cross-border solutions, emphasizing the flexibility of China's supply chain [6] Group 2: Live Streaming Ecosystem - The exhibition will establish a "Private Domain E-commerce Live Streaming Pavilion," covering the entire "people, goods, and scene" ecosystem [8] - Leading MCN and influencer resources will be present, offering training courses to enhance live streaming skills and operational strategies [11] - Innovative tools such as AI-driven solutions will be showcased to help businesses optimize their private domain traffic [11][21] Group 3: Technological Innovations - The exhibition will feature a "Cross-Border E-commerce Intelligence Exhibition Area," showcasing the latest technological advancements in the industry [18] - AI applications, such as Alibaba's "AI Business Assistant," can enhance product visibility by 30% [21] - Blockchain technology will be utilized for product traceability, improving consumer trust and reducing return rates [21] Group 4: Policy Support - The exhibition is a key project supported by the Ministry of Commerce, providing comprehensive policy insights to assist businesses [19] - Tax incentives for eligible cross-border e-commerce exporters will alleviate financial pressures on companies [21] - The Shanghai Customs will implement a "B2B Export Direct Access Model," improving customs efficiency by 50% [21] Group 5: Global Supply and Demand Matching - The exhibition will facilitate global supply and demand matching through events like the "Match Me" global supply-demand meeting [20] - Customized outbound strategies will be provided for local governments and leading enterprises to enhance their international presence [21] - Investment matching events will focus on supporting projects in AI e-commerce and green supply chains, with expected financing exceeding 5 billion yuan [21]