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李德美:葡萄酒不是风花雪月,却是对新人友好的行业
Sou Hu Cai Jing· 2025-06-18 11:55
Core Viewpoint - The wine major, while appearing romantic and niche, requires a realistic understanding of the industry and self-awareness before choosing it as a career path [4][6][13]. Group 1: Nature of the Wine Major - The wine industry is not as glamorous as it seems; it demands hard work and dedication rather than a carefree lifestyle [4]. - Students should first understand their personal aspirations and how they align with their career choices, rather than solely focusing on the industry's appeal [4][6]. Group 2: Educational Insights - Beijing Agricultural University offers a brewing engineering program, focusing on both theoretical knowledge and practical skills, with an emphasis on sensory recognition of wine [9]. - Graduates often engage in hands-on roles within the industry, demonstrating a shift in the younger generation's approach to their careers [11]. Group 3: Industry Landscape - The Chinese wine industry is characterized by "import high-end, domestic quality, and daily consumption," indicating a growing consumer preference [13]. - Despite the industry's relatively weak scale compared to established wine-producing countries, there is optimism for future growth and opportunities for newcomers [15]. Group 4: Future Prospects - The expectation is for Chinese wine to become more accessible to consumers, with improved quality and pricing in local markets [15]. - There is a significant need for technical talent in vineyard management, which is currently a weak link in the Chinese wine industry [17].