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封面人物 | 刘永好:驭势新格局 领航农牧新飞跃
Sou Hu Cai Jing· 2025-12-17 09:03
Core Insights - New Hope Group, founded in 1982, has evolved from traditional poultry and pig farming to become a major player in the agricultural sector, ranking in the 2024 China Top 500 Enterprises and the 2024 Fortune Global 500 [4] - The company is transitioning from high-speed growth to high-quality growth, focusing on producing safer, higher-quality, and more distinctive products to meet changing consumer demands [4] - New Hope has implemented initiatives like the "Grain Saving Action" to optimize feed production, aiming to save approximately 300,000 tons of grain annually [4] - The company has developed a cold chain logistics platform that significantly improves efficiency, reducing delivery times from 4 hours to 10 minutes and cutting logistics costs by nearly 20% [6] Group 1: Company Development and Strategy - New Hope Group's growth strategy emphasizes adapting to new market conditions and consumer needs, moving away from merely increasing production capacity [4] - The company has successfully turned around its financial performance, reporting a net profit of 474 million yuan in 2024, a 90.05% increase year-on-year, despite a 27.27% decline in revenue [8] - The firm is focusing on technological innovation and efficiency improvements across its operations, including breeding, cold chain logistics, and product development [7] Group 2: Industry Trends and Challenges - The agricultural sector is experiencing a shift in dynamics, with factors such as inventory levels, raw material prices, and consumer behavior influencing market conditions [9] - New Hope is leveraging its extensive historical data and market insights to develop predictive models for industry cycles, aiming to enhance production planning [9] - The company recognizes the importance of maintaining resilience in the supply chain and is committed to fostering innovation to navigate industry challenges [7]