Core Viewpoint - The initiative "Three Musts and Six Prohibitions" aims to protect consumer rights and stabilize the real estate market, with over 80,000 agents and platform employees voluntarily signing commitment letters [1] Group 1: Initiative Details - "Three Musts" include: 1) Providing honest and professional services to stabilize the real estate market; 2) Ensuring the authenticity of property information and fulfilling service commitments; 3) Offering comprehensive and objective information to assist users in rational pricing decisions [1] - "Six Prohibitions" include: 1) Prohibiting subjective speculation that undermines the market; 2) Prohibiting distortion of national policies; 3) Prohibiting the release of false information; 4) Prohibiting manipulation of prices by coercing buyers and sellers; 5) Prohibiting fraudulent practices like jumping orders and commission returns; 6) Prohibiting exaggeration of service effects that mislead customer expectations [1] Group 2: Industry Context - The real estate market currently faces issues such as false listings, aggressive price suppression, and fraudulent promises, which harm consumer trust and industry health [1] - The initiative by Beike is seen as a proactive response to the national policy of "regulating real estate brokerage services" and an exploration of self-regulation to promote healthy industry development [1] - The real estate brokerage industry is encouraged to shift from "traffic competition" to "service competition," ensuring consumer confidence [1]

台山市为广东省辖县级市，由江门市代管，被誉为"全国第一侨乡"，其新房成交量持续领跑江门全市。 根据江门市住房和城乡建设局初步统计数据，10月1—8日全市主要房地产项目认购住宅约1220套，其中 台山市认购住宅346套，位列江门市全市第一。 此次《通知》的出台引起市场广泛关注，业内形容其为"限佣令"，该文件主要围绕严控佣金比例、聚焦 产品质量、强化行业自律三个方面提出具体要求。其中强调，各房地产开发企业在与分销渠道（含中介 机构、平台公司）合作时，必须将佣金比例严格控制在房屋交易总价的3%—5%，杜绝任何形式的变相 提高佣金行为，包括但不限于现金返点、额外奖励、渠道补贴、私下回馈等。全行业要将竞争焦点 从"佣金战"转向提升房屋品质与服务水平，向市场提供更多"好房子"。鼓励房企将节省下来的佣金成本 直接让利给购房人，促进市场成交。 值得注意的是，《通知》指出，早在今年4月，台山市住建局组织了全市房地产开发企业座谈会，会上 各房企就规范房地产经纪服务的有关措施达成了一致意见。不过，措施执行至今，仍有个别房企在执行 过程中打折扣、搞变通，损害其他会员单位的利益。 《通知》指出，行业上下应深刻认识到畸高的佣金最终将损害 ...