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当老板们开始自己开麦了
3 6 Ke· 2025-10-11 01:38
国外大佬,做内容的方式变得越来越「抽象」。 他们不太接受正式采访,更愿意自己开麦,找几个朋友随便聊聊;OpenAI 的高管、a16z投资人,甚至 马斯克,现在最爱「随地大小聊」。 一张桌子、一部手机、几个熟人,某宝买个补光灯,就能开录。主题不一定有,内容却很自由:聊公 司、聊行业、聊哲学,偶尔也聊点八卦。 那种状态特别「有人感」。 我不确定「人感」这个词准不准确,但它确实和过去精致访谈很不一样:不追求修辞工整,不怕冷场, 有人打断也无所谓,反而透着一股生接地气。 01 这件事让我挺好奇:为什么他们越来越喜欢这种方式? 因为媒体环境变了。 早几年,媒体是唯一的放大器。想被看见、被理解、被写进主流叙事,接受采访几乎是一种身份象征。 现在媒体成了剪辑厂,标题党一大堆,一句话被拆成十个短视频、一个观点被截成两种立场;你想讲逻 辑,他帮你做冲突;你想说观点,他帮你做情绪。 于是,越来越多人发现:说一句话,要解释十句。 久而久之,很多人开始疲惫,尤其掌舵人、创始人,最怕被「加工」成流量素材。你越解释,越错;你 越沉默,越容易被想象。 我昨天看到一组数据,来自《2025 年 Digital News Report》,这份报 ...
一张私密照掀起高校信任危机
Hu Xiu· 2025-07-15 04:45
Group 1 - The article discusses the rapid transformation of public sentiment and the role of social media algorithms in amplifying events, particularly focusing on a recent incident involving a university student that escalated into a cross-national controversy [3][4][8] - It highlights how the initial spread of the incident was facilitated by social media platforms, which prioritize content that generates high engagement, such as gossip and emotionally charged topics [9][10][12] - The article emphasizes the importance of timely responses from brands and institutions during negative public sentiment, suggesting that failure to act within a critical window can lead to a loss of control over the narrative [18][20][33] Group 2 - The piece outlines the mechanisms behind the formation of extreme emotions in public discourse, noting that individuals often quickly take sides without waiting for all facts to emerge, leading to polarized opinions [25][27][29] - It discusses the challenges brands face in managing their reputation during crises, particularly when public sentiment is driven by emotions rather than rational discourse [30][31][32] - The article suggests that brands must proactively identify emotional signals and respond before situations escalate beyond control, highlighting the need for effective communication strategies [34][36][47] Group 3 - The article addresses the cultural misunderstandings that can arise in cross-national communications, particularly how phrases or jokes can be misinterpreted across different cultural contexts [36][38][46] - It stresses the necessity for brands to understand the nuances of language and platform-specific cultures to avoid miscommunication and potential backlash [41][43][50] - The piece concludes with recommendations for institutions to rebuild trust after a crisis, emphasizing the importance of transparency, communication, and reaffirming core values [54][61][63]