Core Viewpoint - Maserati is experiencing significant sales decline in China, leading to drastic price cuts on its Grecale SUV model, with discounts reaching nearly 43% from the original price [1][5][6]. Group 1: Sales Performance - Maserati's sales in China have plummeted, with only 384 units sold in the first five months of this year, representing a 44% year-on-year decline [4][6]. - The brand's peak sales in China occurred in 2017, with 14,400 units sold, but projections for 2024 indicate only 1,228 units, a staggering 71% drop [6][7]. - Global sales for Maserati are also down, with only 11,300 units expected in 2024, a 57% decrease compared to the previous year [7]. Group 2: Market Response - The drastic price reduction for the Grecale SUV has sparked significant interest, with over 10 units sold within two days of the promotion [1]. - The sales strategy is reportedly a dealer-exclusive initiative, not directly tied to Maserati's brand strategy [1]. Group 3: Competitive Landscape - Other luxury car brands are also facing challenges, with notable declines in sales for Bentley, Rolls-Royce, Ferrari, Lamborghini, and Aston Martin, with decreases ranging from 2% to 39% in the first five months of the year [9]. - In contrast, domestic brands like BYD and the collaboration between Jianghuai and Huawei are gaining traction, with new models achieving significant pre-order numbers [11][12].

Core Viewpoint - Maserati is experiencing significant sales decline in China, leading to drastic price cuts on models like the Grecale SUV, which has seen discounts of nearly 43% from its original price [1][4][5]. Sales Performance - Maserati's sales in China for the first five months of this year totaled only 384 units, representing a 44% year-on-year decline, which is much steeper than other luxury brands [5]. - The brand's peak sales in China occurred in 2017, with 14,400 units sold, making it the largest market for Maserati globally at that time [4]. - By 2024, Maserati's projected sales in China are expected to drop to 1,228 units, a staggering 71% decrease compared to previous figures [5]. Financial Performance - Maserati's global sales for 2024 are anticipated to be only 11,300 units, reflecting a 57% year-on-year decline [5]. - The brand reported an operational loss of €260 million (approximately 2.18 billion RMB) last year [5]. - Stellantis Group, Maserati's parent company, has faced stock price declines of nearly 60% since March of last year [5]. Market Trends - The luxury car market is facing a collective downturn, with other high-end brands like Bentley, Rolls-Royce, and Ferrari also reporting declines in sales [9]. - In contrast, domestic brands such as BYD and the newly launched Jianghuai-Huawei collaboration are gaining traction in the luxury segment, with significant sales figures reported [9].