2025年，注定将被铭刻在中国工业史册上。这一年，中国新能源汽车的市场渗透率在10月历史性地达到 51%，新能源车首次全面超越燃油车，夺取了市场主导权。同样是在这一年，仰望U9 Xtreme以496.22 公里/小时的极速与6分59秒157的纽博格林北环圈速，将全球汽车性能的双重桂冠同时收入囊中。这两 个标志性事件，看似平行，实则同源：它们共同宣告，全球汽车产业百年以来由西方机械文明所定义的 权力结构与价值坐标，正在发生一场由中国深度参与的、静默而深刻的重构。 站在"十五五"谋篇布局的关键节点，中国汽车工业协会专务副秘书长许海东指出，中国汽车产业的核心 目标是从"汽车大国"迈向"汽车强国"。从"做大"到"做强"，这注定不再是一场关于性价比的局部竞争， 而是关乎技术主权、产业范式与文明表达的全面进击。仰望，正是这场宏大叙事中最锐利的笔锋，它书 写的不只是一家中国汽车企业的成就，更是中国在高端制造业领域，从仰望到引领，再到定义未来的文 明进化史。 范式革命：从"机械主权"到"数字定义"的技术升维 过去一个多世纪，全球汽车工业的顶级殿堂由"机械主权"统治。西方传统豪强凭借内燃机技术的极端复 杂性与百年积淀，构筑了极 ...

2025年11月，新能源车市场渗透率已经升至59.5%，卖出的10辆车中有6辆都是新能源车，是时候来一辆新能源车了。 但是，新能源车到底靠不靠谱？特别是在寒冷的冬天，会否出现突发故障？续航里程会否突然"消失"？选什么车才能不踩雷？《2025汽车之家冬季大考实 测洞察报告》（关注"车市物语"微信公众号，回复"2025冬测"下载完整报告），以数据的形式，为您一一揭秘。 90%通过考验，仅5台车"掉链子" 相比前几年，今年的测试车综合可靠性有着很大的进步，以往常见的门把手无法弹出、车门关闭异常、屏幕失灵等高频故障，今年冬测期间均未出现。 在近一个月内高强度测试+严寒室外静置的交叉考验之下，90%的测试车型均未出现低温可靠性问题，仅有5台车出现故障，包括小电瓶严重亏电无法启 动、空调制热失效、空悬短暂失效等情况。 极寒环境下续航表现令人满意： 纯电动达成率42%，插混/增程综合达成率53% 据终端销量数据来看，平均气温相对更低的西北和东北地区，新能源市场插混+增程的销量占比均超过60%，因为以往纯电动车型在严寒环境下，实际续 航不但低，还低得很不稳定。 不过，由今年的测试结果来看，插电/增程车型的平均综合续航达成率超 ...

2025年的国内汽车市场，上市热潮贯穿全年，年末更迎来多款重磅车型集中登场。从自主新能源品牌的新品迭代，到合资、豪华品牌的焕新升级，涵盖轿 车、SUV等多个细分品类的新车密集投放市场，为消费者带来丰富选择。 轿车 仰望U7：硬核技术集大成者 仰望U7是仰望汽车旗下四电旗舰轿车，在易四方的加持下，拥有超过1300匹的马力及2.9秒零百加速能力，具备全地形原地掉头、高速爆胎稳行、平行横移 泊车等能力。 该车搭载智能悬浮车身控制系统——云辇-Z，采用悬浮电机直驱技术，可直接将电能转化为强劲的动能输出，实现车身垂向控制智电直驱。智驾方面，搭载 天神之眼A三激光雷达方案，全车配备32个智驾传感器，采用双Orin X芯片，算力高达508TOPS。 作为奥迪全新PPC豪华燃油智能平台首款车型，一汽奥迪A5L通过"形式追随功能"的全新设计理念、第五代EA888发动机动力升级、E³ 1.2电子电气架构等技 术，实现颜值、驾控、安全、豪华、智能五个方面的提升。 东风日产N7：舒享出行智能座驾 东风日产N7是该品牌天演架构下首款新能源战略车型，定位为超舒适中高级纯电轿车。该车拥有舒适的乘坐体验，配备AI零压云毯座椅，还搭载通风/按 ...

凤凰网科技讯，12月25日，中国汽车工程研究院股份有限公司（以下简称 "中国汽研（601965）"）12 月23日在重庆成功举办"2025智能底盘先锋计划"测试研究成果发布会。 经过严苛测试与专业评审，最终在不同价位段推选出综合表现突出的标杆车型——仰望 U7、 蔚来ES8 与智界R7，这些车型在湿滑操控、应急稳定、复杂路况等关键测试中，均展现出扎实的技术集成度与 场景适应能力。 据介绍，为充分验证技术实效，中国汽研依据智能底盘测试八项团体标准开展实车测试，构建了多场 景、多维度的实车测试体系，围绕湿滑麋鹿、模拟爆胎、坡道及连续弯道等消费者日常痛点工况，系统 考察底盘在紧急避险、应急响应及整体协调性方面的表现。测试不追求极限数据堆砌，而是关注智能底 盘系统在真实场景中是否能真正服务于安全、平顺与自信的驾驶体验，为消费者购车提供了基于场景验 证的参考依据。 ...

Core Insights - BYD reported its November 2025 sales data, showing a total of 480,186 electric vehicles sold, with 237,540 being pure electric and 237,381 plug-in hybrids [1][11][13] - Cumulative sales for the year reached 4,182,038 units, marking an 11.30% year-on-year increase [1][11][13] Sales Performance - In November, BYD's total sales included 42.36 million units from its two main sales networks: Dynasty and Ocean [3][11] - The Dynasty network sold 184,338 units in November, with cumulative sales of 1,729,767 units for the year [4][14] - The Ocean network achieved sales of 233,431 units in November, totaling 2,031,170 units for the year [4][14] Model Breakdown - Key models in the Dynasty network included the Qin, Yuan, Song, Han, Tang, and Xia, with November sales of 70,800; 47,800; 33,900; 14,600; 13,300; and 3,900 units respectively [3][11] - The Ocean network's top models were the Seal, Lion, and Dolphin, with sales of 61,000; 55,000; and 31,000 units respectively [3][11] Brand Performance - The Tengshi brand sold 13,255 units in November, with a total of 138,995 units for the year [6][17] - The Fangchengbao brand reported sales of 37,405 units in November, totaling 183,769 units for the year [7][17] - The Yangwang brand, which targets the high-end market, sold 703 units in November, with a cumulative total of 3,862 units for the year [10][20] New Model Launch - The 2026 model of the Xia was launched on November 4, featuring an upgraded battery capacity and improved range from 180 km to 218 km [4][14]

Core Insights - The article discusses the evolution of Yangwang Automotive's brand strategy, moving from a focus on extreme technical specifications to establishing a high-end brand premium through engineering validation [2][3] - Yangwang's participation in the Guangzhou Auto Show showcases its new models, including U9X, U8L, and U7, as part of BYD's strategy to redefine luxury in the automotive market [2] Group 1: Technical Validation and Market Positioning - The U9X model achieved impressive performance metrics, including a Nürburgring lap time of 6 minutes and 59 seconds and a top speed of 496.22 km/h, which are significant in the automotive industry [3] - Yangwang aims to address historical shortcomings in China's automotive industry by validating its technologies through rigorous testing on both global and domestic tracks, thus enhancing its credibility in extreme conditions [3] - The U8L model shifts the brand narrative towards safety, targeting a demographic of Chinese entrepreneurs who prioritize physical safety over traditional luxury storytelling [5] Group 2: Challenges and Strategic Shifts - The U7 model faces significant challenges in the luxury sedan market, where consumer expectations for comfort and handling are high, competing against established brands like Porsche and Mercedes-Benz [6] - Yangwang's strategy of focusing on physical safety as a luxury attribute may face sustainability issues as the novelty of safety tests diminishes over time [5] - The company is attempting to transition from a "specification-heavy" approach to a more emotionally resonant brand identity, which is crucial for long-term success in the high-end market [7] Group 3: Future Outlook - Yangwang's strategy reflects a desire to build a technological moat in the high-end automotive sector, recognizing that technology advantages have a limited window of opportunity [7] - The company must internalize its technical specifications into a unique brand culture that resonates with high-net-worth individuals, which is essential for achieving true luxury status [7]

Core Insights - BYD showcased its latest models at the 2025 Guangzhou Auto Show, focusing on vehicles priced at 200,000 yuan and above, including the Han L and Tang L with new colors and OTA upgrades [1] - The Han L EV and Tang L EV feature the Super e-platform with a capability of charging for 400 kilometers in just 5 minutes, while the Han L DM and Tang L DM have fuel consumption rates of 3.9L and 4.9L per 100 kilometers respectively [1] - The U9 Xtreme from the Yangwang brand set a new record for production electric vehicles at the Nürburgring with a time of 6 minutes and 59 seconds [1] Technology Highlights - BYD emphasized its "Megawatt Flash Charge" high-voltage platform, aiming for a charging time of 5 minutes for 400 kilometers of range [2] - The "Tian Shen Zhi Yan" intelligent driving system has been installed in over 2 million vehicles, generating an average of 130 million kilometers of driving data daily [2] Market Performance - In October, BYD achieved a monthly sales figure of 441,700 vehicles, bringing the total sales for the year to 3,701,900 units, with cumulative sales of over 14.2 million electric vehicles [2] - The high-end brands Tengshi, Fangchengbao, and Yangwang are also performing well, with Fangchengbao delivering 31,000 new vehicles in October, Tengshi exceeding 10,000 units, and Yangwang delivering 654 new vehicles [2]

Core Insights - The luxury car market in China is experiencing a shift, with luxury brands historically holding a significant market share now facing increased competition from domestic brands [1][2] - The sales of luxury passenger cars in China are projected to account for 12.9% of total new car sales by the third quarter of 2025, down from a previous higher percentage [1] - Domestic brands have seen a significant rise in sales, with 480,000 units sold in the 300,000 yuan and above segment from January to September this year, achieving a market share of 40.7% [1] Industry Trends - The definition of "luxury" in the Chinese automotive market is evolving, moving away from traditional luxury brand dominance to a more consumer-driven perspective that emphasizes product experience [2] - Consumers are increasingly prioritizing product features such as economic efficiency, environmental sustainability, diversity, and personalization over brand prestige [1][2] - The integration of electric vehicle technologies, including electric motors, control systems, and battery platforms, along with smart connectivity, is enhancing user experience in the automotive sector [1] Company Developments - Yangwang Auto showcased its global limited supercar U9 Xtreme, full-size luxury SUV U8L, and flagship electric sedan U7 at the 23rd Guangzhou International Auto Show [1][2] - Yangwang has established a comprehensive product lineup covering supercars, flagship SUVs, and luxury sedans, maintaining a leading position in the global new energy vehicle sector [2] - The company has introduced new color options for the U7 and launched the U8L, which has officially started deliveries [2]

Group 1 - BYD showcased its brands at the Guangzhou Auto Show, including the Dynasty and Ocean series, along with its technology exhibits such as the "God Eye" and "Megawatt Flash Charge" [1][3] - The Han L and Tang L models feature the Super e-platform with "Megawatt Flash Charge" technology, addressing electric vehicle charging anxiety, and come with new driving assistance features and upgraded safety configurations [3] - The Han L EV and DM models are priced between 204,800 to 264,800 CNY and 194,800 to 244,800 CNY respectively, while the Tang L EV and DM models are priced between 224,800 to 274,800 CNY and 214,800 to 270,800 CNY respectively, with a maximum purchase incentive of 52,000 CNY [3] Group 2 - Yangwang showcased its limited edition supercar U9 Xtreme and the luxury SUV U8L, highlighting its achievements in speed and lap records [5] - The Yangwang U7 introduced a new color option and a brand philosophy of "Free Control," while the U8L has been well-received in the market [5] Group 3 - Tengshi presented its family of models, including the N8L, D9, N9, and Z9, emphasizing its advancements in safety, control, and smart technology [7][8] - The Tengshi D9 is approaching a milestone of 300,000 deliveries and has been the best-selling model in the Chinese new energy MPV market from January to October 2025 [7] - The N9 and N8L are positioned as flagship SUVs with advanced driving assistance features, while the Z9GT and Z9 are highlighted as luxury sports models [8] Group 4 - Equation Leopard introduced four models under the Leopard Titanium series, with the Titanium 7 becoming a popular model, achieving sales of 20,024 units in its first full month [10] - The Titanium 7's high-end Ultra version accounts for over 85% of its sales, and the company is working to increase production capacity for faster deliveries [10]

Core Insights - The Guangzhou International Auto Show serves as a significant platform for showcasing the achievements of the automotive market in the past year and indicates the development direction for the upcoming year [3][10] - The event features a total of 1,085 vehicles, with 629 being new energy vehicles and 93 global debuts, highlighting the growing emphasis on electric and intelligent vehicles [3][10] Industry Trends - Domestic brands are making significant advancements in technology, particularly in smart driving and battery range, with consumers increasingly impressed by the capabilities of local manufacturers [3][4] - The focus on innovation is evident, as companies like Geely and Deep Blue showcase new hybrid systems and advanced driver-assistance technologies, indicating a shift towards energy efficiency and performance [4][5] - The trend of software innovation is gaining traction, with several domestic brands moving from hardware-centric development to software updates via OTA, enhancing user experience [5][10] International Brand Strategies - Joint venture brands are actively transforming to adapt to market changes, with Volkswagen planning to launch around 40 new models in China from 2025 to 2027, over half of which will be electric [6][10] - Toyota's GAC is implementing a "dual fuel" strategy, moving away from the "sister car" approach to differentiate its product offerings [6][10] - Luxury brands like BMW and Mercedes-Benz are showcasing extensive lineups, emphasizing their commitment to both electric and hybrid technologies [6][7] Marketing and Consumer Engagement - The marketing approach at this year's auto show has shifted from exaggerated promotional tactics to more practical product demonstrations, reflecting a more mature consumer base [8][9] - Companies are focusing on providing hands-on experiences for consumers, allowing them to better understand vehicle features and capabilities [9][10] Future Outlook - The automotive industry in China is undergoing profound changes, with technology innovation being the core driver of development, particularly in the fields of new energy and intelligent connectivity [10] - The future landscape will likely see a coexistence of various technological routes, including pure electric, plug-in hybrid, and range-extended vehicles, alongside intensified competition between domestic and joint venture brands [10]