Core Viewpoint - Maserati is experiencing significant sales decline in China, leading to drastic price cuts on its Grecale SUV model, with discounts reaching nearly 43% from the original price [1][5][6]. Group 1: Sales Performance - Maserati's sales in China have plummeted, with only 384 units sold in the first five months of this year, representing a 44% year-on-year decline [4][6]. - The brand's peak sales in China occurred in 2017, with 14,400 units sold, but projections for 2024 indicate only 1,228 units, a staggering 71% drop [6][7]. - Global sales for Maserati are also down, with only 11,300 units expected in 2024, a 57% decrease compared to the previous year [7]. Group 2: Market Response - The drastic price reduction for the Grecale SUV has sparked significant interest, with over 10 units sold within two days of the promotion [1]. - The sales strategy is reportedly a dealer-exclusive initiative, not directly tied to Maserati's brand strategy [1]. Group 3: Competitive Landscape - Other luxury car brands are also facing challenges, with notable declines in sales for Bentley, Rolls-Royce, Ferrari, Lamborghini, and Aston Martin, with decreases ranging from 2% to 39% in the first five months of the year [9]. - In contrast, domestic brands like BYD and the collaboration between Jianghuai and Huawei are gaining traction, with new models achieving significant pre-order numbers [11][12].

Core Viewpoint - Maserati is experiencing significant sales decline in China, leading to drastic price cuts on models like the Grecale SUV, which has seen discounts of nearly 43% from its original price [1][4][5]. Sales Performance - Maserati's sales in China for the first five months of this year totaled only 384 units, representing a 44% year-on-year decline, which is much steeper than other luxury brands [5]. - The brand's peak sales in China occurred in 2017, with 14,400 units sold, making it the largest market for Maserati globally at that time [4]. - By 2024, Maserati's projected sales in China are expected to drop to 1,228 units, a staggering 71% decrease compared to previous figures [5]. Financial Performance - Maserati's global sales for 2024 are anticipated to be only 11,300 units, reflecting a 57% year-on-year decline [5]. - The brand reported an operational loss of €260 million (approximately 2.18 billion RMB) last year [5]. - Stellantis Group, Maserati's parent company, has faced stock price declines of nearly 60% since March of last year [5]. Market Trends - The luxury car market is facing a collective downturn, with other high-end brands like Bentley, Rolls-Royce, and Ferrari also reporting declines in sales [9]. - In contrast, domestic brands such as BYD and the newly launched Jianghuai-Huawei collaboration are gaining traction in the luxury segment, with significant sales figures reported [9].

Core Viewpoint - Stellantis is reportedly considering selling Maserati due to its poor performance in the luxury car market, particularly in China, where sales have significantly declined [1][2][3] Group 1: Maserati's Performance - Maserati's import sales in China from January to May 2023 were only 384 units, a 44% year-on-year decline, which is much worse than other luxury brands [1] - In 2024, Maserati's global sales dropped to 11,300 units, a 57% decrease, with an operational loss of €260 million (approximately 2.18 billion yuan) [2] - The decline in sales is attributed to a lack of new products, as popular models Levante and Ghibli have been discontinued, with successors not expected until 2027 and 2028 [2][3] Group 2: Market Trends - The overall luxury car market in China has seen a significant decline, with major brands like Bentley, Rolls-Royce, Ferrari, and Lamborghini also experiencing reduced import volumes [3][4] - In 2024, Maserati's import volume in China fell to 1,228 units, a 71% drop compared to the previous year, reflecting a broader trend of declining demand for ultra-luxury vehicles [3][4] Group 3: Rise of Domestic Brands - Domestic brands like BYD's Yangwang and JAC's Zun Jie are aggressively entering the ultra-luxury market, with Yangwang's U8 achieving over 10,000 sales in less than two years [5][7] - Zun Jie launched its S800 model, priced between 708,000 and 1,018,000 yuan, and has received over 5,000 pre-orders [6] - Other domestic players, including Great Wall Motors and Xiaomi, are also targeting the high-end market, indicating a shift in consumer preferences and market dynamics [6][7]