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邮储银行“让美好发生” 助力品质生活升级
Huan Qiu Wang· 2025-06-09 03:35
Group 1 - Postal Savings Bank of China launched the "Let Good Happen" campaign, redefining financial services to integrate into everyday life, making finance more accessible and engaging for the public [1][12] - The bank organized a gold investment summit in Hebei, featuring an interactive area where clients predicted gold prices, showcasing a blend of investment education and entertainment [2][5] - In Nanjing, the bank promoted health through various sports events, transforming financial activities into a community fitness festival, highlighting the connection between health and finance [5][8] Group 2 - The Nanjing branch introduced a health-themed financial service matrix, offering digital RMB subsidies for sports consumption, merging health management with wealth planning [8] - The "Little Green Card" promotions in Fujian generated significant consumer interest, with discounts on various services, enhancing customer engagement and satisfaction [10] - In Ningbo, the bank's customer managers acted as "financial delivery personnel," providing on-site services for loans and credit cards, demonstrating a commitment to personalized customer service [10][12]
让美好发生丨黄金投资、健康生活、商圈福利……邮储银行“让美好发生”助力品质生活升级
Sou Hu Cai Jing· 2025-06-05 11:50
Group 1 - Postal Savings Bank launched a "Beautiful Life" campaign in May, redefining financial services to be more integrated into everyday life [1] - The bank organized a gold investment summit in Hebei, featuring an interactive area where clients predicted gold prices, showcasing a new investment concept [2][4] - The Nanjing branch promoted health through various sports events, integrating financial activities with community fitness initiatives [6] Group 2 - The bank introduced a health-themed financial service matrix, offering digital RMB subsidies for sports consumption, merging health management with wealth planning [6] - The "Little Green Card" promotions in Fujian generated significant consumer interest among young people, with various discounts and offers widely shared on social media [7][9] - The Ningbo branch provided on-site financial services, acting as "financial delivery personnel" to meet the needs of local businesses, enhancing customer engagement [10][11]