Core Insights - Postal Savings Bank of China Shenzhen Branch launched a series of consumer promotion activities themed "Let Beauty Happen" during the middle school entrance examination period, aiming to boost consumer demand and invigorate the local economy [2][3] - The activities included cultural performances, financial discounts, and various consumer engagement initiatives, attracting over 10,000 participants and showcasing innovative financial services [2][3] Group 1: Event and Activities - A large cultural performance was held in collaboration with the Shenzhen Yangge Association, featuring 18 Yangge teams and over 800 participants, drawing more than 2,000 attendees [3] - Interactive zones at the event included a financial knowledge quiz, where participants could win creative gifts, and professional financial advisors provided practical financial knowledge [3][4] - The bank's "Postal Love Station" offered free amenities such as air conditioning and refreshments for students and parents during the exam period, along with emergency supplies [3][4] Group 2: Financial Services and Promotions - The bank introduced a "new customer exclusive + full customer coverage" discount system, offering various incentives for credit and debit card users, including cashback and discounts at partnered merchants [4][5] - The bank's promotional activities included partnerships with platforms like Alipay and Pinduoduo, providing consumption subsidies and discounts across various sectors, including travel and dining [5][6] - A "trade-in for new" program was launched, allowing customers to benefit from government subsidies while also receiving additional discounts when using the bank's credit cards [6] Group 3: Future Plans and Strategic Goals - The bank plans to deepen the integration of financial services with daily life, targeting seven key consumption areas and aiming to add 100 preferential merchants in the third quarter [7] - The initiative is part of a broader strategy to explore long-term mechanisms for promoting consumption and supporting high-quality economic development in the Bay Area [7]

Group 1 - Postal Savings Bank of China launched the "Let Good Happen" campaign, redefining financial services to integrate into everyday life, making finance more accessible and engaging for the public [1][12] - The bank organized a gold investment summit in Hebei, featuring an interactive area where clients predicted gold prices, showcasing a blend of investment education and entertainment [2][5] - In Nanjing, the bank promoted health through various sports events, transforming financial activities into a community fitness festival, highlighting the connection between health and finance [5][8] Group 2 - The Nanjing branch introduced a health-themed financial service matrix, offering digital RMB subsidies for sports consumption, merging health management with wealth planning [8] - The "Little Green Card" promotions in Fujian generated significant consumer interest, with discounts on various services, enhancing customer engagement and satisfaction [10] - In Ningbo, the bank's customer managers acted as "financial delivery personnel," providing on-site services for loans and credit cards, demonstrating a commitment to personalized customer service [10][12]

Group 1 - Postal Savings Bank launched a "Beautiful Life" campaign in May, redefining financial services to be more integrated into everyday life [1] - The bank organized a gold investment summit in Hebei, featuring an interactive area where clients predicted gold prices, showcasing a new investment concept [2][4] - The Nanjing branch promoted health through various sports events, integrating financial activities with community fitness initiatives [6] Group 2 - The bank introduced a health-themed financial service matrix, offering digital RMB subsidies for sports consumption, merging health management with wealth planning [6] - The "Little Green Card" promotions in Fujian generated significant consumer interest among young people, with various discounts and offers widely shared on social media [7][9] - The Ningbo branch provided on-site financial services, acting as "financial delivery personnel" to meet the needs of local businesses, enhancing customer engagement [10][11]

Group 1: Core Activities and Promotions - The "Let Beauty Happen" campaign by Postal Savings Bank of China aims to enhance service experience and provide diverse financial solutions starting from May 10 [2] - The campaign includes themed activities around debit cards, credit cards, mobile banking, digital RMB, and small loans to meet varied customer needs [2] - Customers can enjoy exclusive discounts, limited-time gifts, and thoughtful services during the campaign [2] Group 2: Customized Services - Postal Savings Bank offers customized debit cards that allow customers to print personal images, enhancing the payment experience [3] - The Mastercard debit card provides convenient and favorable cross-border payment experiences, with partnerships established with over 100,000 merchants in more than 50 countries [4] Group 3: Debit Card Promotions - The bank has launched a "First Binding Discount" campaign for debit card users, covering popular platforms like Douyin, JD.com, Pinduoduo, and Qunar [6][7] - Customers can enjoy a 5 yuan discount for their first binding on any of the mentioned platforms, applicable to various online payment scenarios [7] Group 4: Salary Card Services - The bank has introduced the "Salary Enjoy Series" of exclusive financial products for salary clients, including high-yield fixed deposits and flexible wealth management options [9][10] - The exclusive fixed deposit offers a maximum annual interest rate of 1.5%, ensuring capital protection [9] Group 5: Investment Products - Postal Savings Bank offers "Postal Gold" products with quality assurance and competitive pricing, catering to various investment and gifting needs [12] - The investment gold bars are priced at the base gold price plus 15 yuan per gram, with jewelry priced at a premium of 100-110 yuan per gram [12] Group 6: Fund Distribution Services - The bank's fund distribution service has improved, offering a wide range of fund products with low fees and quick transaction times [14] - The buying fee rate can be as low as 10%, and redemption for public funds is processed within one day [14] Group 7: Credit Services - The "Postal Enjoy Score" credit assessment system provides personalized financial benefits and service upgrades based on multi-dimensional credit evaluations [15] - Customers participating in the score assessment can receive loan rate discount coupons and enter surprise gift draws [16] Group 8: Digital Currency and Mobile Banking - Postal Savings Bank's digital RMB wallet offers discounts for retail purchases in pilot areas, enhancing the consumer experience [20] - The bank's mobile banking app has been upgraded to version 10.0, focusing on personalized and intelligent financial services [22] Group 9: Small Loan Services - The bank provides small loan services tailored for farmers, individual business owners, and small enterprises, with credit loans up to 3 million yuan and mortgage loans up to 10 million yuan [23] - The loan products are designed to meet customer needs with flexible repayment options [23]