转自：中国质量报 将质量命题写进一城的万家灯火 质量是企业安身立命的根本，是穿越市场周期、赢得长期信任的核心密码。 在江苏永钢集团的生产车间里，一套新投入运行的低倍数字化检测系统正高速运转，精准捕捉钢材内部 结构的细微瑕疵。"过去这项检测全靠老师傅的经验，不仅效率低，还存在一致性差的问题。"永钢集团 检测中心主任余超介绍说。转变，始于一笔20万元的政府质量攻关引导资金。这笔"种子资金"成功撬动 企业投入超200万元用于研发，新系统彻底解决了行业痛点，累计为企业创效5300万元，实现"四两拨千 斤"的倍增效应。 张家港众辉医用塑料科技有限公司通过导入卓越绩效管理体系，眼药水瓶良品率从80%跃升至96%，每 年节约成本53万元；矩阵光电在"中小企业卓越成长"项目支持下攻关新型霍尔电流传感芯片，关键指标 达到国际先进水平；千里马袜业在"质量管家"服务护航下顺利跨越国际贸易门槛，内销额同比增长 20%。这些企业的成长轨迹，印证了张家港市坚持"以质取胜"系统化培育经营主体的成功实践。 近年来，张家港市持续深化"质量第一"战略，构建以《质量强县建设实施方案》为总纲的"1+N"政策体 系，大力推广卓越绩效模式等先进质量管理 ...

Core Viewpoint - The article emphasizes the importance of product quality over marketing hype in establishing a strong brand reputation, using the example of Xingfa, a company that prioritizes quality and has gained recognition through its reliable products rather than aggressive advertising [3][10][12]. Group 1: Company Philosophy - Xingfa focuses on maintaining a strong commitment to product quality, believing that a solid product foundation is essential for market support [3][10]. - The company operates under the principle that true brand strength comes from quality, not from marketing gimmicks or price reductions [3][10]. - The leadership of Xingfa, particularly its founder Luo Su, plays a crucial role in shaping the company's culture and operational focus [2][12]. Group 2: Market Recognition - Xingfa's products gained significant recognition after being used in high-profile projects, such as the Beijing Asian Games Village, which highlighted their quality [5][10]. - The company has not engaged in traditional advertising, yet it has achieved high demand, resulting in a "zero inventory" status and a waiting list for orders [10][11]. - Media coverage following natural disasters, where Xingfa products performed well, further solidified its reputation as a trusted brand in the industry [9][10]. Group 3: Quality Assurance - Xingfa's strict quality control measures are evident in its refusal to compromise on product standards, even at the cost of additional expenses [7][11]. - The company has been recognized for its commitment to quality, being the first in its industry to receive national product quality certification [10][11]. - Luo Su advocates for industry standards to combat poor quality practices prevalent in the market, reflecting a commitment to elevating the entire sector [12].