Core Insights - The annual "Double 11" shopping festival is set to begin, with Li Jiaqi's livestream starting pre-sales on October 15, featuring a wide range of products across various categories [1][3] Group 1: Event Overview - The shopping festival will cover categories such as beauty, lifestyle, fashion, maternal and infant products, food, and consumer electronics, creating themed events like Beauty Festival and Lifestyle Festival to cater to diverse consumer needs [1] - Li Jiaqi's livestream will introduce a selection of new products, including upgraded versions of past bestsellers and brand-new items specifically prepared for this promotional period [3] Group 2: Consumer Engagement Strategies - To enhance the shopping experience, Li Jiaqi's livestream will implement various interactive features, including "red envelope rain" on October 15 and 16, and new activities like "collect cards to win red envelopes" and "answer questions to grab red envelopes" [4] - A 10% discount coupon will be distributed to all users, allowing for additional savings on top of existing promotions [4] Group 3: Pre-Event Activities - A series of pre-event activities have been launched, including the variety show "All Girls' OFFER 2025" to help consumers identify desired products, and the "Super Sample Festival" on October 6 for trial usage [4] - The "Li Jiaqi Classroom" will run from October 7 to 13, providing professional and scientific explanations to assist consumers in making informed purchasing decisions ahead of the main event [4]

Core Insights - JD.com has officially scheduled its 11.11 shopping festival to start on October 9 at 8 PM, offering significant discounts with "official price cuts as low as 10% off" [1][3] - The timing of the event, right after the "Golden Week," allows consumers ample time to shop and enjoy discounts without waiting for pre-sale periods [3] - The promotional strategy has been simplified, allowing consumers to enjoy direct price reductions on individual items without needing to meet minimum purchase requirements, enhancing the shopping experience [3] Consumer Experience - JD.com aims to improve consumer shopping experiences by addressing common pain points, such as late-night shopping and long pre-sale waits, by starting the sale at 8 PM and offering immediate availability of products [3] - The shift in promotional tactics reflects a growing trend among consumers who are increasingly rational in their shopping habits, focusing on value for money and quality [3] - The changes in timing and promotional strategies are expected to attract more consumers, enhancing their overall shopping experience [3]