Core Insights - The annual "Double 11" shopping festival is set to begin, with Li Jiaqi's livestream starting pre-sales on October 15, featuring a wide range of products across various categories [1][3] Group 1: Event Overview - The shopping festival will cover categories such as beauty, lifestyle, fashion, maternal and infant products, food, and consumer electronics, creating themed events like Beauty Festival and Lifestyle Festival to cater to diverse consumer needs [1] - Li Jiaqi's livestream will introduce a selection of new products, including upgraded versions of past bestsellers and brand-new items specifically prepared for this promotional period [3] Group 2: Consumer Engagement Strategies - To enhance the shopping experience, Li Jiaqi's livestream will implement various interactive features, including "red envelope rain" on October 15 and 16, and new activities like "collect cards to win red envelopes" and "answer questions to grab red envelopes" [4] - A 10% discount coupon will be distributed to all users, allowing for additional savings on top of existing promotions [4] Group 3: Pre-Event Activities - A series of pre-event activities have been launched, including the variety show "All Girls' OFFER 2025" to help consumers identify desired products, and the "Super Sample Festival" on October 6 for trial usage [4] - The "Li Jiaqi Classroom" will run from October 7 to 13, providing professional and scientific explanations to assist consumers in making informed purchasing decisions ahead of the main event [4]

Core Insights - Li Jiaqi's live streaming room will launch a pre-sale for the Double 11 shopping festival on October 15, covering various categories including beauty, lifestyle, fashion, maternal and infant products, food, and consumer electronics [1] Group 1: Promotional Activities - The event will feature multiple themed sessions such as "Explosive Product Festival," "Beauty Festival," "Lifestyle Festival," "Maternal and Infant Festival," and "Fashion Festival" [1] - A focus will be on introducing new products, including upgraded versions of past bestsellers and brand-new products that have not previously been featured in the live streaming room [1] Group 2: User Engagement and Discounts - The live streaming room will enhance user engagement by introducing interactive features such as "Red Packet Rain" on October 15 and 16, "Collect Cards to Win Red Packets," and "Answer Questions to Grab Red Packets" [1] - All users will receive a 10% discount coupon, allowing for additional discounts on top of existing offers [1]