Core Viewpoint - The main challenge for building factories in Southeast Asia is the lack of a well-developed local supply chain, resulting in higher overall production costs compared to domestic production in China [1][12]. Group 1: Company Strategies and Developments - Weili has invested in a factory in Thailand to mitigate trade risks and has trained 38 key personnel in Thai language to ensure efficient operations [3][4]. - Haier aims to capture a 30% market share in Southeast Asia and is focusing on building a comprehensive marketing and service network [3][4]. - Companies like Aishida, TCL, and BOE are expanding their presence in Southeast Asia, with significant investments in local production facilities [5][6]. Group 2: Market Trends and Opportunities - The trend of Chinese companies investing in Southeast Asia has evolved through three phases, from initial exploration to full-scale investment for both trade risk mitigation and local market opportunities [13][14]. - The Southeast Asian market is seen as a new growth point for Chinese brands, with a population of 670 million, which is about half of China's population [11]. - The commercial air conditioning market in Southeast Asia is projected to grow, with Vietnam, Thailand, and Indonesia showing resilience despite global economic fluctuations [9]. Group 3: Challenges and Supply Chain Issues - The primary challenge remains the underdeveloped local supply chain, which leads to higher production costs compared to China [1][12]. - Industrial land costs in Thailand have increased significantly, from 400,000 RMB per mu last year to 800,000-1,000,000 RMB this year, although overall land costs remain relatively low [11]. - Labor costs in Thailand and Indonesia are competitive, with monthly wages for workers in Thailand around 3,000 RMB and in Indonesia ranging from 1,500 to 2,300 RMB [11].