Core Viewpoint - The trust industry in China is undergoing a transformation, emphasizing the importance of consumer rights protection as a central issue in its development [1][2]. Group 1: Consumer Rights Protection Initiatives - The China Trust Industry Association is enhancing consumer protection practices through four main strategies: improving institutional mechanisms, increasing trust education, enhancing service capabilities, and refining dispute resolution mechanisms [1][2]. - Trust companies are encouraged to engage with communities and educational institutions to foster a better understanding of trust products among consumers [1][2]. Group 2: Shanghai Trust Company Performance - Shanghai Trust currently manages over 1.2 trillion yuan, reflecting a growth of approximately 25% from 956.8 billion yuan at the end of 2024 [2]. - In 2024, Shanghai Trust reported revenues of 3.14 billion yuan and a net profit of 957 million yuan [2]. - Since 2015, Shanghai Trust has cumulatively repaid clients 4.3 trillion yuan in principal and over 290 billion yuan in returns [2][3]. Group 3: Risk Management and Business Strategy - Shanghai Trust adopts a unique business model focused on risk control, prioritizing investor protection through careful project evaluation and decision-making [3]. - The company emphasizes a strategy of "production determined by sales," which differentiates it from other financial institutions like brokerages and funds [3]. - Shanghai Trust has launched several innovative trust products aimed at addressing public needs, including family service trusts and real estate service trusts [3].