Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while less developed regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism activity [2][4][9]. Group 1: Consumption Patterns - Beijing and Shanghai have been categorized as "cautious consumers," indicating that residents in these economically advanced cities are spending less on tourism compared to their counterparts in less affluent regions [3][4]. - The decline in tourism spending in Beijing and Shanghai is attributed to high living costs and economic pressures, leading residents to reduce their travel budgets significantly [4][5]. - In contrast, residents in the Northeast, despite lower incomes, are more willing to spend on tourism due to lower living costs and stable incomes, resulting in a higher propensity for travel [10][11]. Group 2: Changing Consumer Behavior - A notable trend in 2025 is the shift towards camping and high-cost performance experiences, with many tourists opting to sleep in tents rather than expensive hotels during peak travel times [12][13]. - The concept of "high cost performance" has become crucial in influencing tourism consumption decisions, with consumers seeking value for money and unique experiences [14][19]. - The demand for high cost performance is not limited to tourism but reflects a broader global consumer trend towards purposeful spending [16][18]. Group 3: Ineffectiveness of Traditional Stimulus Measures - Traditional measures to stimulate tourism, such as free admission and consumption vouchers, have become less effective, prompting the need for new strategies [20][21]. - New initiatives, including the introduction of school autumn breaks and local cultural festivals, have emerged as effective means to boost tourism consumption [21][22]. - The rise of local intangible cultural heritage as a tourism draw has shown significant potential, with many regions successfully leveraging these cultural elements to attract visitors [24]. Group 4: Future Opportunities - The tourism industry is witnessing a shift in focus towards high-activity markets like Northeast China, with new tourism products and services being developed to meet changing consumer preferences [26][27]. - The introduction of new public holidays and school breaks is expected to further stimulate tourism consumption in the coming years, with predictions of increased government-led cultural and tourism festivals [27][28]. - The evolving landscape of tourism consumption presents opportunities for businesses that can adapt to the demand for high cost performance and unique experiences [28][29].

【对接人员】：张 炜 【修订日期】：2025年12月 【注：内容省略，查看全文搜索智信中科研究网联系专员】 1.1 露营行业界定 1.1.1 露营的界定 1.1.2 露营行为特点 1.1.3 露营的模式分类 1.1.4 露营的主要设备 1.1.5 《国民经济行业分类与代码》中露营行业归属 1.2 露营专业术语说明 1.3 本报告研究范围界定说明 1.4 本报告数据来源及统计标准说明 1.4.1 本报告权威数据来源 1.4.2 本报告研究方法及统计标准说明 第2章：中国露营行业宏观环境分析（PEST） 2.1 中国露营行业政策（Policy）环境分析 2.1.1 中国露营行业监管体系及机构介绍 （1）中国露营行业主管部门 （2）中国露营行业自律组织 2.1.2 中国露营行业标准体系建设现状（国家/地方/行业/团体/企业标准） （1）中国露营标准体系建设 （2）中国露营现行标准汇总 （3）中国露营即将实施标准 （4）中国露营重点标准解读 2.1.3 国家层面露营行业政策规划汇总及解读（指导类/支持类/限制类） （1）国家层面露营行业政策汇总及解读 （2）国家层面露营行业规划汇总及解读 2.1.4 31省市露营行业 ...

内容概况：随着亲子活动热潮与网红经济效应的持续升温，户外露营作为一种亲近自然、放松身心的生 活方式，已深度融入当代居民的日常休闲体验，从而不断激发出对露营帐篷市场的旺盛需求。露营帐篷 作为专为户外活动设计的临时居住装备，通常选用帆布等轻质耐用材料制成，兼具遮风挡雨、防晒避阳 以及满足临时住宿需求的功能。伴随着露营、徒步、登山等户外活动的日益普及与大众化，露营帐篷的 市场需求呈现出稳定而显著的增长态势，行业整体展现出强劲的发展动能。2020年新冠疫情对人们的生 活模式产生了深远影响，一方面出境旅游几近停摆，另一方面跨省长途出行也因疫情防控充满不确定 性，这使得城市近郊及周边的短途休闲方式备受青睐，尤其是露营需求被迅速激活并不断拓展。2021- 2024年，随着国内疫情防控政策的全面调整与放开，露营经济迎来爆发式增长，进一步带动露营帐篷市 场需求实现快速提升。行业数据显示，2024年中国露营帐篷市场规模达到94.17亿元，同比增长20.7%。 未来，露营帐篷市场仍蕴藏着广阔的发展空间。在相关政策积极引导、产品技术持续创新以及消费需求 日益多元的协同推动下，露营帐篷行业有望继续保持快速健康的增长势头，为户外休闲产业 ...

Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in the context of Japan's "lost 30 years" and its implications for China [3][4]. Group 1: Emerging Opportunities - The article identifies eight key industries that are experiencing growth despite a low-desire society, highlighting that consumer demand is shifting rather than disappearing [4][5]. - The second-hand economy is booming, with examples like Japan's "Daikokuya" and China's "Hongbulin" and "Panghu" seeing significant revenue increases as consumers opt for second-hand luxury goods [6][7][8][9]. - The pet economy is flourishing, with brands like "Inaba" in Japan and "Guibao" in China witnessing strong sales, as younger generations prioritize spending on pets over traditional family structures [11][12][13][14][15]. Group 2: Health and Wellness Trends - The adult care market is expanding, with Japan's "Unicharm" leading the adult diaper segment, which has surpassed $10 billion in market size, indicating a potential growth area in China [16][17][18]. - Health food and beverage sectors are rising due to changing demographics and increased health awareness, with brands like "Oriental Leaf" and "Jianchun" gaining traction in the post-pandemic era [21][22]. Group 3: Beauty and Lifestyle - The beauty economy is thriving, with products like collagen supplements and home beauty devices achieving significant sales, reflecting a consumer desire for affordable beauty solutions [23][25]. - Outdoor and leisure activities are gaining popularity, with brands like "Snow Peak" in Japan and various Chinese outdoor brands experiencing rapid sales growth, as consumers seek experiences over material possessions [25][26][27]. Group 4: Emotional and Convenience Economies - The emotional economy is highlighted through the success of brands like "Labubu" and "Rio," which cater to consumers' desires for comfort and enjoyment during challenging times [28][29][30]. - The convenience economy is on the rise, with frozen food brands and smart home appliances addressing the needs of younger generations who have less time for cooking [33][35][36]. Group 5: Strategic Planning and Future Outlook - The article concludes by urging businesses to adapt their strategies in light of these emerging trends, emphasizing the importance of strategic planning and resource allocation to thrive in a low-desire economy [39][40].

Core Insights - The article highlights the surge in tourism in Shandong, particularly focused on autumn leaf viewing, with various scenic spots attracting significant visitor numbers during this season [2][5]. Group 1: Tourism Trends - Shandong has become a popular destination for autumn tourism, with various locations like Jinan's Hu Cheng He and scenic spots like Xiezi Mountain and Lingyan Temple seeing increased visitor traffic [2][5]. - The peak season for autumn leaf viewing has led to a notable rise in visitor numbers, with some attractions reporting daily visitors reaching up to 15,000 on weekends [2][5]. Group 2: Scenic Spot Activities - Scenic spots are enhancing visitor experiences by organizing interactive activities and optimizing their offerings, such as the "Lingyan Ginkgo Seeking Gold Mission" at Lingyan Temple [3][4]. - Red Leaf Shiyuan has created immersive experiences by integrating various activities, including a glass water slide and cultural performances, to attract a diverse age group [4]. Group 3: Expert Recommendations - Experts suggest that Shandong's scenic spots should continue to innovate by creating unique activities tailored to different demographics, while also enhancing collaboration between nearby attractions to avoid homogenization [5]. - Safety measures and visitor management strategies are essential to handle the increased foot traffic during peak seasons, ensuring a safe experience for all visitors [5].

"高大上"产品海外需求增长，接地气的消费品让海外消费者欲罢不能……在复杂的国际经济形势 下，前三季度，我省进出口总值4.38万亿元，规模创历史同期新高，较去年同期增长6.4%。江苏外贸正 在演绎全新的发展故事。 工业母机、机器人…… "高大上"产品海外需求增长 "接地气"消费品海外圈粉无数 不仅"高大上"的装备受海外青睐，贴近生活的"江苏造"消费品，瞄准海外消费者需求、瞄准细分赛 道，同样凭实力圈粉。 "江苏造"家用电器太好用了，出海热潮挡不住，尤其是清洁家电"扫"出海外大市场。据南京海关统 计，今年1—9月，江苏共出口家用电器557.8亿元，同比增长9.3%。其中，洗衣机、吸尘器分别出口 75.6亿元、121.3亿元，同比增长3.2%、2.9%。 "这款智能化手推无线吸尘器产品主打无线轻便、强力低噪，不仅适配家庭日常清洁场景，即使在 汽车这种狭小空间里也有不错表现，真正做到了'一机多用'。"牧田（昆山）有限公司关务科科长孟云 介绍，"1—9月，吸尘器产品及售后维修品实现出口超2667万元，同比增长10.4%。" 机床被誉为"工业母机"，随着新能源汽车、医疗器械等新兴产业的快速发展，全球市场对精密加 工、复杂 ...

Core Insights - The rise of car camping and the use of car mattresses during holidays is significantly impacting the hotel industry, as more travelers opt for sleeping in their vehicles instead of booking hotel rooms [1][5][6] - The competition landscape for hotels has shifted, with traditional competitors now including not only other hotels but also higher-end hotels, car camping options, and even tents [3][8] - The self-driving travel trend is growing rapidly, with a notable increase in rental car orders and self-driving tourism demand, indicating a shift in consumer preferences [4][5][6] Industry Impact - During the recent National Day and Mid-Autumn Festival holidays, many hotels reported higher vacancy rates despite high tourist traffic, attributed to the increasing number of travelers choosing to sleep in their cars [3][5] - The hotel industry is facing intense competition due to an oversupply of hotel rooms, with over 600 new hotel rooms added in the vicinity of one hotel, leading to a significant diversion of guests [8][10] - The average daily room rates for high-end hotels have dropped significantly, with some hotels reducing prices from around 1300 yuan to as low as 500 yuan to attract customers [8][9] Consumer Behavior - The trend of "living in cars" is becoming more popular, with many travelers sharing their experiences on social media, highlighting the cost-effectiveness and convenience of car camping [1][3] - The demand for camping-related products, such as inflatable mattresses and outdoor gear, has surged, indicating a shift in consumer spending towards self-sufficient travel options [4][6] - The demographic of self-driving travelers is diversifying, with significant growth among younger generations and older adults, suggesting a broadening appeal of this travel style [4][6] Market Dynamics - The hotel industry is experiencing a supply-demand imbalance, with the number of hotels increasing faster than the growth in customer demand, leading to heightened competition [10][11] - High-end hotels are adopting aggressive pricing strategies to maintain occupancy, which is adversely affecting mid-range hotels and local brands [9][10] - The shift towards self-driving and car camping is prompting hotels to rethink their value propositions and service offerings to better meet evolving consumer needs [11][12]

Core Insights - The rise of car camping and the use of car mattresses during holidays is significantly impacting the hotel industry, as more travelers opt for sleeping in their vehicles instead of booking hotel rooms [1][5][6] - The competition landscape for hotels has shifted, with hotels now competing not only with each other but also with higher-end hotels, cars, and even tents for customers [3][8] - The self-driving travel trend is growing, with a notable increase in rental car orders and self-driving tourism demand, indicating a shift in consumer preferences [4][5][6] Industry Trends - During the recent National Day and Mid-Autumn Festival holidays, the reading volume of car camping topics on social media platforms reached 110 million, with related discussions on electric vehicle camping increasing by 50 million [1] - The Ministry of Transport reported that by 2025, 80% of travelers are expected to choose self-driving as their mode of transport during holidays [1] - The demand for self-driving travel has increased by 6.7% year-on-year during the holiday period, with significant growth in various age groups, particularly among younger generations and families [4] Hotel Industry Impact - Hotel occupancy rates are declining, with many hotels experiencing higher vacancy rates during peak seasons, attributed to the rise of car camping and increased hotel supply [3][5][8] - The hotel industry is facing intense competition due to an oversupply of rooms, with over 600 new hotel rooms added in the vicinity of one hotel alone [8] - High-end hotels are engaging in price wars, significantly lowering their rates to attract customers, which is squeezing the middle-tier hotels [8][9] Consumer Behavior Changes - Consumers are increasingly seeking privacy, safety, and comfort in their travel experiences, leading to a rise in the popularity of customized car camping products [6] - The trend of "living in a car" is becoming more common, with many travelers opting for car mattresses and camping gear instead of traditional hotel accommodations [3][5] - The market for camping-related products, such as inflatable mattresses and portable power supplies, has seen substantial sales growth, indicating a shift in consumer spending habits [4][6]

Core Viewpoint - The rise of car camping and the use of mobile sleeping arrangements in electric vehicles are significantly impacting the traditional hotel industry, leading to increased competition and changing consumer preferences [1][3][5]. Group 1: Changes in Consumer Behavior - During the recent National Day and Mid-Autumn Festival holidays, the popularity of car camping surged, with discussions on social media platforms like Xiaohongshu reaching 110 million views [1]. - The proportion of self-driving trips is projected to reach 80% by 2025, indicating a shift in travel preferences towards more flexible and cost-effective options [1][3]. - The demand for car camping has led to a notable increase in related product sales, such as inflatable mattresses and outdoor gear, with some items seeing sales growth of over 80% [4][5]. Group 2: Impact on the Hotel Industry - Hotel occupancy rates are declining, with many hotels experiencing unprecedented levels of vacancy during peak seasons, attributed to competition from car camping and other alternative accommodations [3][5][8]. - The hotel industry is facing increased competition not only from other hotels but also from the growing number of available rooms, with over 600 new hotel rooms added in a specific area, leading to a significant diversion of guests [8][10]. - High-end hotels are engaging in price wars, with room rates dropping significantly to attract customers, which is squeezing the middle-tier hotels and altering the competitive landscape [9][10]. Group 3: Industry Trends and Future Outlook - The hotel industry is undergoing a transformation, moving from expansion to a focus on operational efficiency and service quality in response to changing consumer demands [11]. - The trend of short-distance and county-level travel is becoming more prominent, with lower-tier cities showing higher occupancy rates compared to major urban centers [10][11]. - The increasing comfort and features of electric vehicles, such as improved seating and air conditioning, are making car camping a more appealing option for travelers [6][10].

Group 1 - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, attracting over 2,000 domestic exhibitors and 50 overseas travel merchants, with more than 200,000 visitors expected to attend [1][2] - The expo showcased diverse tourism experiences, including unique travel routes and innovative tourism products, reflecting a shift in consumer preferences towards personalized and immersive travel experiences [1][5] - The event highlighted the rapid development of new tourism formats, such as outdoor camping gear and mobile housing solutions, catering to the growing demand for outdoor and adventure tourism [2][5] Group 2 - The expo featured advanced technologies in tourism, such as vertical take-off and landing vehicles and immersive multimedia experiences, indicating a trend towards integrating technology with cultural tourism [7] - The market is witnessing a shift towards smaller, less conventional travel destinations, with a growing interest in unique experiences that provide emotional and cultural enrichment [5][6] - The emphasis on sustainable development and diverse market demands reflects a broader consensus in the global cultural tourism industry regarding the need for innovation and adaptability [5][6]