26日，浙江省城市篮球联赛（简称"浙BA"）迎来焦点对决，在拱墅运河体育公园，A组前两名温州队和 杭州队狭路相逢。场内，球员为城市荣耀奋力拼杀；场外，浓缩全省11地市风物的美食购物嘉年华热火 朝天。 这是2025年"浙BA"经典的一幕，也是赛事从流量迈向"留量"的缩影。组委会提供的数据显示，截至目 前，这项草根篮球盛宴累计销售门票超80万张，直接拉动文化、旅游、商业、体育等综合消费超29.18 亿元，成为浙江积极推动商文旅体深度融合，以赛事促消费的成功实践。 票根为钥 消费为链 作为浙江规模最大、水平最高的群众篮球赛事，"浙BA"创办之初便锚定全民嘉年华的核心目标。"一杯 奶茶钱"的亲民票价，也让赛事全民可及。 在顶层设计上，"浙BA"紧紧围绕推动消费转型升级，按照"一场赛事盛会、一场文旅盛宴、一场展销集 市、一场美食大赏、一个科技窗口"的要求，积极打造"赛事+"全链条消费场景。在此背景下，各赛区充 分发挥主动性，让"票根经济"呈现出百花齐放的形态。 在杭州，全市160余个景区、近300家店铺凭票根可享受优惠，同时联动线上平台上万个商家推出折扣活 动，实现"一票享多惠"；在宁波，市、县两级联动发放超千万元消费 ...

新华社杭州12月26日电（记者夏亮）26日，浙江省城市篮球联赛（简称"浙BA"）迎来焦点对决，在拱墅运河体育公园，A组前两名温州队和杭州 队狭路相逢。场内，球员为城市荣耀奋力拼杀；场外，浓缩全省11地市风物的美食购物嘉年华热火朝天。 这是2025年"浙BA"经典的一幕，也是赛事从流量迈向"留量"的缩影。组委会提供的数据显示，截至目前，这项草根篮球盛宴累计销售门票超80万 张，直接拉动文化、旅游、商业、体育等综合消费超29.18亿元，成为浙江积极推动商文旅体深度融合，以赛事促消费的成功实践。 一名球迷展示杭台高铁"浙BA"球迷车厢纪念车票（9月10日摄）。新华社记者 黄宗治 摄 浙江省城市篮球联赛绍兴市预选赛决赛现场（7月19日摄）。新华社发（郭斌 摄） 票根为钥 消费为链 作为浙江规模最大、水平最高的群众篮球赛事，"浙BA"创办之初便锚定全民嘉年华的核心目标。"一杯奶茶钱"的亲民票价，也让赛事全民可及。 在顶层设计上，"浙BA"紧紧围绕推动消费转型升级，按照"一场赛事盛会、一场文旅盛宴、一场展销集市、一场美食大赏、一个科技窗口"的要 求，积极打造"赛事+"全链条消费场景。在此背景下，各赛区充分发挥主动性，让" ...

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has gained significant popularity, with a ticket lottery rate of only 1.2% for the finals, indicating high demand and engagement from fans [1] - The league has transformed into a phenomenon, with regular season attendance reaching 2.1189 million and online viewership exceeding 1.735 billion [1] Group 1: Economic Impact - The "Su Super" has driven retail sales in Jiangsu, with key retail enterprises achieving sales of 11.64 billion yuan during match periods, a year-on-year increase of 34.7% [3] - The overall social retail sales in Jiangsu reached 3.47883 trillion yuan from January to September, growing by 4.2%, with the league contributing significantly to this growth [3] - Tourist attractions in host cities received 23.973 million visitors during match days, a 17.7% increase, with foreign visitors accounting for 13.703 million, up 23.5% [3] Group 2: Consumer Experience - The integration of sports events with tourism has created a new trend in the Chinese market, with initiatives like "ticket root discounts" enhancing the experience for attendees [3] - Shopping malls and commercial areas have reported over 20% increases in foot traffic and nearly 30% growth in experiential consumption on match days [2] - The "Su Super" has inspired other regions to adopt similar models, with over 10 provincial football leagues in China either ongoing or upcoming, aiming to boost local consumption [3][4] Group 3: Cultural and Social Influence - The league has become a cultural event, with large screens in commercial areas broadcasting matches, creating a festive atmosphere and attracting fans [2] - The emotional value and immersive experiences associated with sports events are reshaping consumer spending patterns, making sports a new engine for urban vitality [4]