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一季度出口创新高 摩托车电动化休闲化趋势加速
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-08 00:25
Core Insights - The Chinese motorcycle industry reported significant growth in Q1 2025, characterized by "three growths and two breakthroughs" in production, sales, exports, and profits, along with advancements in the large-displacement leisure motorcycle market and electric transformation [1] Production and Sales Data - In Q1 2025, the motorcycle industry produced and sold 4.8729 million and 4.897 million units, respectively, marking year-on-year increases of 16.61% and 17.09% [2] - Electric motorcycles emerged as the mainstay of domestic sales, with production and sales of 810,900 and 801,000 units, reflecting year-on-year growth of 17.16% and 18.31%, capturing 48% of total domestic sales (up from 42% in 2024) [2] - The large-displacement leisure motorcycle segment (over 250cc) saw production and sales of 207,800 and 204,800 units, with year-on-year surges of 82.12% and 77.23%, representing 15.3% of fuel motorcycle domestic sales, a historical high [2] - The sales of cross motorcycles increased significantly, with 2.5553 million units sold, a year-on-year growth of 26.74%, while traditional fuel scooters experienced a decline of 1.87% [2] Export Performance - In March 2025, motorcycle exports reached 1.0978 million units, with a month-on-month increase of 42.44% and a year-on-year increase of 30.3%; export value was $1.168 billion, up 125.42% month-on-month and 118.42% year-on-year [3] - Cumulatively, Q1 exports totaled 2.9274 million units, a year-on-year increase of 27.59%, with an export value of $2.354 billion, up 59.04% year-on-year [3] - The export structure is evolving, with a notable increase in higher displacement models and emerging markets, such as a 40% increase in exports to Mexico and a 124% increase to Brazil [3] - Major companies like Longxin and Dazhongjiang accounted for 62% of exports, with Longxin exporting over 400,000 units in a single quarter [3] Economic Benefits - Key motorcycle manufacturers reported growth in industrial output value, sales revenue, and profits in early 2025, with total industrial output value reaching 19.173 billion yuan, a year-on-year increase of 20.01% [4] - The total profit reached 1.008 billion yuan, reflecting a year-on-year increase of 36.60%, while total tax revenue increased by 55.79% to 1.849 billion yuan [4] - R&D investment rose to 671 million yuan, up 18.14%, accounting for 3.17% of revenue, indicating a focus on innovation [4] - Leading companies like Zongshen and Chuanfeng achieved significant revenue growth, with Zongshen leading at 2.522 billion yuan [4] Future Growth Drivers - The China Motorcycle Association forecasts four key trends for 2025: increased integration of technology, cultural development through events, policy benefits from relaxed regulations, and resilient export growth, with expectations for total export value to exceed $9 billion [5] - The industry is transitioning from being merely a transportation tool to a lifestyle choice, with a projected increase in smart motorcycles equipped with AI and connectivity features [5]