赛事运营
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冰雪上市公司如何实现从“火一季”到“热全年”
Zheng Quan Ri Bao· 2025-11-12 16:24
Core Viewpoint - The development of the ice and snow economy is gaining momentum across various regions in China, with significant government initiatives and events planned to enhance winter tourism and related industries. However, the industry faces challenges due to its seasonal and regional characteristics, necessitating a transformation for companies to achieve stable year-round operations [1]. Group 1: Industry Initiatives - The Heilongjiang Provincial Government has issued an implementation plan for a "100-day action" for winter tourism from 2025 to 2026, aiming to create a world-class ice and snow tourism destination [1]. - The 19th Xinjiang Winter Tourism Industry Trade Expo and the 2025 Xinjiang Hot Snow Festival will take place from November 14, 2025, to January 14, 2026 [1]. - Other provinces such as Jilin, Gansu, Liaoning, and Hebei are also introducing policies to encourage the development of the ice and snow industry, contributing to a growing interest in the capital markets [1]. Group 2: Strategies for Companies - Companies should focus on high-end ice and snow equipment, leveraging advanced technology to overcome seasonal dependencies. This includes developing mobile and easy-to-assemble snow-making machines for various climates and exploring export opportunities [2]. - The development of ice and snow derivative products through collaboration with well-known IPs can activate consumer potential, allowing companies to maintain sales even in off-seasons [3]. - Establishing a closed-loop ecosystem for ice and snow events, including training, regional competitions, and national finals, can help maintain operations year-round and mitigate seasonal revenue fluctuations [4]. - Companies can explore the health industry by offering packages that combine ice and snow sports with wellness services, thus increasing occupancy rates during off-seasons and attracting high-net-worth individuals [5]. Group 3: Overall Recommendations - Companies are encouraged to innovate technologically, empower products through IP collaborations, support operations with event management, and extend into the health sector to create a sustainable business ecosystem that operates year-round [5].
力盛体育2025年上半年净利润同比增11.97% 持续深化赛事运营能力
Zheng Quan Shi Bao Wang· 2025-08-26 14:39
Core Viewpoint - Lisheng Sports reported a 21.94% increase in revenue and an 11.97% increase in net profit for the first half of 2025, driven by new overseas event income and venue revenue [1] Group 1: Financial Performance - In the first half of 2025, the company achieved operating revenue of 272 million yuan, with a net profit attributable to shareholders of 15.32 million yuan [1] - The second quarter saw operating revenue of 163 million yuan, a year-on-year increase of 38.53%, and a net profit of 8.88 million yuan, up 318.87% [1] - The core business of sports event management generated 192 million yuan in revenue, a 30.2% increase, accounting for 70.62% of total revenue [1] Group 2: Business Expansion and Strategy - Lisheng Sports operated 55 events in total, an increase of 10 events compared to the previous year, indicating steady growth in its main business [1] - The company is expanding its international presence, with overseas revenue reaching 141 million yuan, a 16.41% increase, making up 52.05% of total revenue [2] - Domestically, revenue was 130 million yuan, up 28.57%, with a focus on various racing events across multiple provinces [2] Group 3: New Opportunities and Investments - Lisheng Sports is exploring new opportunities in the sports sector, including becoming the exclusive official operator for the China Men's Professional Golf Tour, planning over 20 events in various cities [3] - The company is investing in the education robotics sector through a stake in Whale Robot, enhancing its business model with a comprehensive solution for educational scenarios [3] - The construction of the Hainan International Circuit project is underway, with an investment of 184 million yuan, aimed at becoming a leading center for the automotive and tourism industries [4] Group 4: Policy Alignment and Market Potential - The company is aligning its projects with national policies aimed at boosting sports consumption and industry development, particularly through the Hainan International Circuit project [5]