体育+

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借十五运会契机,深圳以“体育+”激发消费新动能
Sou Hu Cai Jing· 2025-08-16 03:20
Group 1 - The 15th National Games will be held in November this year, with a focus on integrating culture, sports, and tourism to stimulate urban consumption through the "Sports+" model [1][5] - The event in Shenzhen launched initiatives to deepen the integration of culture, sports, and tourism, aiming to create a comprehensive and participatory consumption ecosystem [2][5] - The Guangdong Provincial Sports Bureau and Shenzhen's cultural and tourism authorities released plans and case studies to enhance sports consumption services and support the development of the sports industry [2][4] Group 2 - The Futian District has hosted over 2,100 sports and performance events in the first half of the year, attracting 8.5 million participants and generating 1.5 billion yuan in consumption [4] - The Shenzhen Sports Center, a key venue for the National Games, is becoming a strong driver of consumption, with a recent event attracting over 54,000 attendees and increasing daily foot traffic in surrounding areas by 9.4% [7]
首钢园打造“体育+”新地标 七大探险项目亮相今秋服贸会
Bei Jing Qing Nian Bao· 2025-08-11 10:49
Core Insights - The 2025 China International Service Trade Fair will be held from September 10 to 14 at the Shougang Park in Shijingshan, Beijing [1] - The "Cool Heartbeat Tower" project at the Beijing Shougang Ski Jump will open to the public, featuring innovative "sports+" consumption scenarios [1] Group 1 - The project includes seven extreme/adventure experience activities: "Heartbeat Coffee," rope descent, bungee jumping, rock climbing, jump matrix, slope climbing net, and high-speed slide [1] - These activities aim to meet the needs of extreme sports enthusiasts while showcasing the sustainable use of Winter Olympic heritage and industrial relics [1]
奥运科技走进百姓生活 全国首家泰山体育超级工厂店落户乐陵
Qi Lu Wan Bao· 2025-08-08 10:28
Group 1 - The event "National Health Customization Day" and the opening ceremony of the Super Factory Store by Taishan Sports took place in Le Ling City, Shandong, attracting representatives from the sports industry and local citizens [1][4] - The Super Factory Store features over 10,000 Olympic-quality products, including carbon fiber mosaic bicycles and customized artificial grass, catering to individual and family health needs [3][4] - The store allows consumers to become "co-creators" of products, engaging in the design and manufacturing process, thus enhancing the experience of smart manufacturing [3] Group 2 - The rise in public fitness awareness has led to a booming sports consumption market, with Taishan Sports playing a pivotal role in the growth of the Le Ling sports industry cluster [3][4] - The establishment of the Super Factory Store is part of a broader strategy to create a network of 2,800 such stores across the country, aiming to make Olympic technology accessible to the public [4]
体育促消费 河南在“提速”
Sou Hu Cai Jing· 2025-08-07 15:28
Core Viewpoint - The article emphasizes the importance of sports consumption as a means to stimulate economic growth and improve people's livelihoods in Henan Province, highlighting various measures taken to enhance sports consumption and its positive impacts on the economy and society [1][2]. Group 1: Sports Consumption Statistics - As of the end of 2023, 82.85% of residents in Henan participated in sports consumption, with a total sports consumption scale reaching 140.3 billion yuan, and a per capita sports consumption amount of 1,429 yuan, reflecting a year-on-year growth of 1.81% [2][4]. - Sports consumption accounts for 4.78% of residents' disposable income, indicating its significant role in the local economy [2]. Group 2: Policy and Infrastructure Development - The Henan Provincial Sports Bureau has implemented policies to support sports consumption, including the "Outdoor Sports Industry Development Plan (2024-2026)" and initiatives to bring sports events into scenic areas and commercial districts [4][6]. - A budget of over 370 million yuan has been allocated for the construction of 245 sports facilities, aiming to create a "15-minute fitness circle" in urban communities, with 70% of residential areas equipped with complete sports facilities [6][8]. Group 3: Event Organization and Participation - In 2024, the Provincial Sports Bureau plans to organize various events, including the "Ten Thousand Villages and Thousand Towns" basketball tournament and other community sports activities, with a target of hosting over 5,743 events and engaging more than 8.26 million participants [10][12]. - The province has successfully hosted high-level sports events, including international competitions, to meet diverse public demands and enhance sports consumption [10][12]. Group 4: Sports Consumption Coupons - The Provincial Sports Bureau has introduced sports consumption coupons as a direct measure to stimulate sports consumption, with the total value of coupons increasing from 6 million yuan in 2020 to 10 million yuan in 2024 [13][15]. - From 2020 to 2023, 18 million yuan in fitness vouchers were distributed, benefiting 200,000 participants and generating over 57 million yuan in sports consumption [15][19]. Group 5: Integration of Sports and Tourism - The article discusses the integration of sports events with tourism, promoting the concept of "traveling with events," which has become a trend in Henan, with various events being held in scenic areas to attract tourists [22][23]. - The province has developed 24 national-level sports tourism projects, creating favorable conditions for the "traveling with events" initiative [23]. Group 6: Youth Sports Initiatives - The Provincial Sports Bureau has organized over 30 provincial youth sports events during the summer months, significantly boosting local consumption through increased participation from families [25][26]. - The establishment of over 1,000 sports training institutions supports youth engagement in sports, contributing to the overall growth of sports consumption [26][27].
近380亿元!“苏超”为何有如此强大的经济带动效应?
Sou Hu Cai Jing· 2025-07-29 12:05
Core Insights - The economic report for Jiangsu Province in the first half of 2025 indicates stable economic performance with growth momentum, highlighting the "Su Super" events as a significant driver of economic growth [1] Economic Performance - The total service revenue from tourism, travel, dining, accommodation, and sports during the first six rounds of "Su Super" reached 37.96 billion yuan, marking a year-on-year increase of 42.7% [1] - The influx of visitors for the "Su Super" events has invigorated local economies, particularly in transportation, dining, and accommodation sectors [1][3] Tourism and Travel Impact - Out-of-province visitors accounted for 28.8% of travel payments, indicating a substantial increase in local transportation services such as car rentals and taxis [3] - The dining sector saw a 19.7% contribution from out-of-province visitors, leading to a surge in demand for local delicacies, with notable increases in searches for regional foods [3] Accommodation Sector - Hotel bookings in host cities surged during the events, with many hotels experiencing full occupancy and offering discounts to fans [3] Cultural and Sports Integration - Various cities launched tourism packages combining match attendance with local sightseeing and cultural experiences, enhancing visitor engagement with local culture [5] - The success of "Su Super" is attributed to Jiangsu's strong football culture and economic foundation, with five professional clubs and a high level of grassroots football participation [7] Economic and Cultural Synergy - The "Su Super" events have created a new pathway for integrating sports with urban development, demonstrating the economic value of emotional connections in consumer behavior [9] - The events have revitalized underutilized sports venues and fostered a vibrant football culture through community events and exhibitions [7][9]
河北曹妃甸以赛为媒点燃“体育+”经济活力
Zhong Guo Jing Ji Wang· 2025-07-24 07:32
7月23日,2025年河北省青少年铁人三项锦标赛在河北省唐山市曹妃甸区揽月湾景区圆满落幕。本次比 赛设立3个组别14个项目,共吸引了河北省10个地市13支代表队参加,参赛人数是去年的两倍之多。 本届锦标赛是全国铁人三项赛的继续,7月20日,为期两天的2025年曹妃甸全国铁人三项冠军杯系列赛 暨"一带一路"国际铁人三项公开赛在此收官。充分融合曹妃甸海滨特色的赛道设计是各场比赛的亮点所 在,游泳、自行车、跑步赛道贯穿揽月湾优质海岸线与城市景观,运动员们在比赛的同时享受"自然与 竞技相融"的独特魅力。 为了将赛事"流量"变成消费"增量",该区推出"1+5+N"系列活动,设置非遗文创市集、皮影戏表演等 文化板块,沙滩排球、足球趣味挑战赛等体育板块,以及包括特色美食、特色产品、精品旅游线路和商 业洽谈等在内的商业板块、旅游板块和经贸板块等5大板块,采取文旅融合、商业消费场景开发、文旅 消费优惠、本地商户优惠、赛道文化加油站、全民助威计划、招商引流等举措,积极打造"体育+"的多 元消费场景,将赛事举办地转化为旅游目的地。据曹妃甸控股集团有限公司党委委员、副总经理侯少林 介绍,连日来,揽月湾景区接待游客量超25万人次,景区 ...
【商洛】排球之城 热力四射
Shan Xi Ri Bao· 2025-07-17 23:42
Core Viewpoint - The 2025 National Beach Volleyball Tour (Shangluo Station) and the qualification competition for the 15th National Games successfully concluded, showcasing the growing popularity of beach volleyball in Shangluo and its impact on local culture and economy [1][2]. Event Summary - The event featured over 80 teams and 128 matches, held from July 10 to July 13, with intense competition among teams as it was the second stop of the qualification for the 15th National Games [1][2]. - The main venue was at the Qinling Museum Square, with a secondary venue at the Shangzhou Community Sports Park, enhancing the event's visibility and accessibility [2]. Audience Engagement - The event attracted significant local and national attention, with enthusiastic crowds and positive feedback from participants, highlighting the vibrant atmosphere and community involvement [2][3]. - Local residents expressed their excitement and engagement, with many participating in related activities such as the Qi Volleyball Super League, indicating a growing interest in volleyball as a community sport [3][5]. Economic Impact - The event stimulated local consumption through various initiatives, including the introduction of cultural and tourism coupons for attendees, promoting local businesses and tourism [4]. - Restaurants and shops in the area launched promotional activities, such as offering free tickets for purchases, which successfully attracted customers and increased foot traffic [4]. Community Development - The Qi Volleyball Super League, involving over 80 teams and 1200 participants, reflects the widespread grassroots support for volleyball in Shangluo, with over 400 teams actively participating in the sport [5]. - The local government aims to enhance community engagement through sports, promoting health and teamwork among residents [5].
★融合场景亮点纷呈 服务消费创新升级添动能
Zhong Guo Zheng Quan Bao· 2025-07-03 01:56
Group 1: Service Consumption Trends - The summer season has seen an increase in service consumption, particularly in tourism and home services, contributing significantly to economic growth and employment [1][3] - The Ministry of Commerce launched the "Service Consumption Season" initiative for 2025, aiming to promote the integration of various service sectors such as tourism, food, sports, and digital services [1][2] - Live streaming has become a popular platform for purchasing travel products, with significant sales growth reported during the "618" shopping festival, particularly for theme park and cruise products [1][2] Group 2: Innovations in Tourism and Entertainment - The integration of different tourism experiences, such as the collaboration between Haichang Ocean Park and Xiangyuan Holdings, aims to create a comprehensive consumption experience [2] - The upcoming opening of Shanghai Lego Land has generated high search interest on travel platforms, indicating strong demand for IP-driven entertainment [2] - The film industry is preparing for a robust summer season, with over 60 films scheduled for release, and initiatives to boost movie consumption [2] Group 3: Home Service Sector Developments - The demand for home services is increasing, particularly for flexible labor options like hourly workers, as families seek assistance during the summer [3][4] - Digital technologies are being leveraged to enhance service delivery and improve matching efficiency between service providers and clients [3][4] - The government is promoting the expansion and quality improvement of home services, recognizing it as a new growth point for service consumption [3][4] Group 4: Sports and Events Impact - The inaugural Jiangsu City Football League has become a popular sports IP, driving local tourism and consumption through innovative ticketing and promotional packages [5][6] - The sports sector is expected to benefit from increased investment and development of various sports events, with significant economic returns projected from sports spending [5][6] - The government is encouraging the organization of more sports events and enhancing the infrastructure for outdoor and recreational activities [6]
2025年广东省定向联赛(江门·台山站)举行
Zhong Guo Xin Wen Wang· 2025-05-19 01:00
据悉,近年来,台山市利用"体育+"等多种形式,依托旖旎的自然风光与特有的侨乡文化、排球文 化底蕴,打造出符合自己自身特色的"绿美侨乡"。 参赛选手的家长表示:"这里有很多稻田,还有其他农作物,孩子来这里参加比赛,不仅可以释放 孩子天性,让他近距离接触大自然,在行走中感受中华文化,同时又锻炼了他的脑力和体力,真的很有 意义。" 赛事现场,举行了台山华侨排球文化之旅排球赛事。据了解,台山素有"第一侨乡""排球之乡"的美 称,是目前世界九人排球运动开展最好的地区之一,也是在中国排球运动史上贡献最大的地区之一,被 称誉"中国排球半台山"。在华侨的推动下,排球自1914年传入台山,九人排球在台山传承超过百年历 史。(张璐) 17日至18日,"喜迎十五运 逐梦大湾区"2025年广东省定向联赛(江门·台山站)(以下简称"赛事")暨台 山华侨·排球文化之旅在广东省台山市台城街道桂水村举行。 据介绍,本次竞赛项目有双人团队赛和短距离赛,竞赛组别按颜色分为白色、黄色、橙色、红色、 紫色、蓝色以及黑色色级组别,另外还设置听障组和体验组。赛区以古建筑与稻田相结合的村落为主, 参赛选手们借助地图、指北针,穿梭在田埂、祠堂、乡村书塾、名 ...
良渚网球、匹克球运动中心亮相大城北
Hang Zhou Ri Bao· 2025-05-12 03:06
Core Insights - The Liangzhu Tennis and Pickleball Sports Center has officially opened on May 10, covering an area of approximately 37 acres, serving as a new sports landmark in the northern part of the city [3] - The center features 6 standard tennis courts (4 with movable roofs) and 12 standard pickleball courts, equipped with facilities such as rest areas and changing rooms, capable of accommodating over 70 people for various national-level events [3] - The transformation of the area from a temporary construction waste disposal site to a modern sports center was completed in two months, involving the removal of 110,000 cubic meters of waste [3] Economic Impact - The introduction of a professional operating team is expected to generate an annual income of 300,000 yuan for the village collective, while also upgrading surrounding industries such as dining and accommodation [4] - The sports center is anticipated to become a new engine for rural development, with ongoing events and activities planned to enhance local economic growth [4] Sports Infrastructure Development - Liangzhu Street has been actively promoting the "Sports Strong Street" initiative, leveraging sports to enhance urban quality and drive environmental governance, livelihood improvement, and economic transformation [4] - The New Port Village has hosted nearly 700 provincial, municipal, and national-level events, establishing itself as a well-known "internet celebrity sports village" [4] - The area has achieved full coverage of village sports facilities, creating a "15-minute fitness circle" for residents to access professional sports experiences conveniently [4] Future Plans - Liangzhu Street is planning to add 36 grassroots sports venues this year, aiming to create a large sports aggregation area centered around New Port Village [5] - The strategy emphasizes systematic upgrades rather than isolated improvements, with plans to deepen the integration of "sports + cultural experiences" and "sports + rural study" to promote resource sharing and collaborative development [5] - The goal is to establish a national benchmark for rural sports cluster development, contributing to the revitalization of rural areas through sports [5]