Core Insights - The 15th National Games showcased the significant multiplier effect of "Sports+" by transforming event traffic into direct economic growth [1][2] - The event promoted collaboration between mainland China and Hong Kong/Macau, enhancing the integration of sports, culture, tourism, and commerce [1][4] Technology Integration - The event featured advanced technologies such as L4 autonomous vehicles and immersive viewing experiences powered by 5G and AI, enhancing both on-site and remote engagement [1][2] - The closing ceremony highlighted cutting-edge technologies, including liquid canvas displays and naked-eye 3D, showcasing the intersection of sports and technology as a new engine for regional development [2] Tourism and Consumption Boost - The event led to a 26% increase in flight bookings to major host cities, with Shenzhen seeing an 18.4% rise, indicating a strong link between sports events and tourism [2][3] - Accommodation demand surged, with certain hotel types near the event sold out, and significant growth in vacation rental bookings, particularly among younger demographics [3] Regional Integration - The successful hosting of the Games provided a practical example for broader cooperation in the Guangdong-Hong Kong-Macau Greater Bay Area, enhancing connectivity and resource flow [4] - New mechanisms for collaboration were established, focusing on areas such as venue planning, transportation, and information systems, which can be replicated in future initiatives [4] Long-term Vision - The National Sports Administration aims to leverage the outcomes of the Games to strengthen the integration of Hong Kong and Macau into the national development framework through sports [5]

● 本报记者 倪铭娅 11月21日，第十五届全国运动会闭幕式在广东深圳前海欢乐剧场举行。 从科技与体育的深度融合到赛事与文旅的双向赋能，再到区域经济的协同共振，本届全运会折射出"体 育+"的巨大乘数效应，将赛事流量转化为直接的经济增量。 同日，在十五运会组委会举行的新闻发布会上，十五运会组委会副主任、国家体育总局副局长佟立新 说："十五运会的成功举办，推动了内地与港澳的交流合作，促进了体育、文化、旅游、商业等融合发 展，成为一场促进区域融合、增进人民福祉的时代盛典。" 科技点亮赛场内外 科技之光贯穿十五运会全程，推动体育与科技、民生、产业深度融合，让赛场内外焕发创新活力。 赛场上，专为赛事开辟的专线无人驾驶汽车，是全球首个基于车规级芯片实现的L4级无人驾驶产品。 它使用100%车规级零部件、采用全栈自研的软件算法，对感知、预测、决策、控制全流程进行了自主 研发，在国际市场极具成本竞争力。 （下转A02版） 赛场外，科技赋能带来沉浸式观赛新体验。广东移动联合多家科技企业，将5G-A、AI数字人、云渲染 等技术深度融合，打造出支持万人并发的3D虚拟空间。观众可生成专属数字分身，与运动员虚拟形象 互动，通过文体大模 ...

国家体育总局经济司司长杨雪鸫11月18日在接受采访时介绍，据统计，截至11月16日，十五运会市场开 发（包括赞助、捐赠、特许经营、门票）收入18.4亿元。 数据体现的不仅是体育的魅力，更是赛事经济迸发出的强劲活力。 ■朱宝琛 第十五届全国运动会（简称"十五运会"）正在举行。赛场内，运动员们奋力拼搏；赛场外，"体育+"正 在把赛事流量转换成消费动力、经济增量。 如今，"体育搭台、文旅唱戏"的生动图景在各地不断上演。比如，今年的武汉马拉松，赛道串联起武汉 20多个著名景点，带动景区门票、赛道附近酒店订单大幅上涨，成为体育经济带动城市发展的生动写 照；热度颇高的江苏省城市足球联赛（即"苏超"），因为精心的策划安排，让江苏省众多城市都成了文 旅打卡热点，其以"1元门票带动7.3元周边消费"的杠杆效应，成为体育赛事拉动经济发展的鲜活样本。 另一方面，要打破业态壁垒，激发产业新动能。 近年来，我国通过一系列政策构建多层次赛事体系，为赛事经济发展指明了方向。比如，《国务院关于 促进服务消费高质量发展的意见》提出，"创建具有自主知识产权的赛事品牌"；国务院办公厅印发的 《关于释放体育消费潜力进一步推进体育产业高质量发展的意见 ...

为了增强消费者的体验感，商圈也打出"运动品牌矩阵+场景化运动空间"的"组合拳"。夜幕降临，江边的滑板场热闹起来，大小朋友们都 来参与。接受记者采访的李依牧小朋友说，爸爸妈妈每周都会带她过来，上完滑板课，一家人也会在这里吃顿晚餐，度过周末的家庭时光。 央视网消息：当前，全运会赛事正带动全民运动热情升温。上海众多商圈、楼宇也充分利用闲置空间打造运动场所，徐汇滨江沿线的跑 道、滑板场、网球场等业态设施，不仅为市民游客提供了运动和社交场所，也为商圈带来了大客流，进一步激活消费新动能。 坐落于上海徐汇滨江的西岸梦中心，前身是上海水泥厂，也曾是艺术场馆的集聚地。如今，这里被打造成潮流打卡新地标，开放型的滨水 商业空间里融入了众多运动元素。而徐汇滨江长达十公里的岸线跑道，成为不少跑友的"心头好"，运动门店组织的跑团活动一大早就吸引了不 少人参与。 利用自身江景优势和空间优势，商圈内不仅吸引了户外品牌、滑雪品牌等实体店，徐汇滨江十公里沿线内还汇聚了滑板、露营、攀岩、网 球等多元运动业态，将运动场景从"消费场"拓展为"社交场"。周末午后，这家位于商场顶楼的网球场成为不少人的新选择。 在上海徐汇区的这家商场内，一场自由搏击业余公 ...

Group 1 - The 15th National Games is promoting widespread participation in sports across Guangdong, Hong Kong, and Macau through the "Sports+" initiative, stimulating cultural and tourism consumption, and releasing new momentum for regional collaborative development [1] - In Shenzhen, a 1.6 km smart running track equipped with intelligent recognition poles and cameras captures runners' information, helping them track their performance metrics such as duration, cadence, and energy expenditure [4] - The integration of technology and sports in Shenzhen is enhancing fitness experiences for the public, with over 100 outdoor smart gyms and numerous parks featuring smart running tracks [5][7] Group 2 - Hong Kong is promoting the "All City Sports" slogan, with fancy rope skipping being a popular activity among youth, fostering communication between Hong Kong and mainland China [10][12] - The 15th National Games is driving tourism and consumption in Macau, with the government organizing large-scale events like the Macau Grand Prix and food festivals to create a diverse cultural and sports tourism experience [15] - During the National Games, Macau's tourism department anticipates an average of 100,000 visitors daily, highlighting the event's impact on the local tourism market [15]

Group 1 - The high participation rate in mass sports by 2025 is a significant highlight for the sports market, with local economies benefiting from new consumption models driven by sports events [1] - In Yongzhou, a city in Hunan, a previously inadequate football field was transformed in just over 50 days, increasing seating capacity to over 15,000 and attracting many tourists [4] - The local football league has upgraded event packages to include not only agricultural products but also creative cultural products, enhancing the overall visitor experience [6][9] Group 2 - The newly renovated Songjiazou Ecological Sports Park offers diverse sports activities, including paragliding, which has attracted many consumers [12] - During the event period, hotel bookings in Yongzhou increased by 87% compared to the same period in 2024, with total tourism-related consumption exceeding 620 million yuan [16] - The local economy was boosted by nearly 8 million visitors, generating approximately 1.2 billion yuan in consumption, showcasing the dual empowerment of event economics and regional consumption [18] Group 3 - The national investment of 5.65 billion yuan during the 14th Five-Year Plan supports the free or low-cost opening of public sports venues, leading to a significant increase in per capita sports facility area [19] - New service consumption models, such as "sports delivery," are emerging in urban and rural areas, facilitated by the development of pocket parks that provide essential fitness facilities [21][24][26] - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 in the 2024-2025 season, reflecting the rapid growth of the ice and snow economy [33] Group 4 - Innovative sports experiences are expanding consumption models, with extreme sports parks in Guizhou attracting over 300,000 visitors and generating over 35 million yuan in revenue, doubling from the previous year [45] - Guangdong's Shantou city is leveraging its coastal resources to promote water sports and cultural tourism, enhancing visitor engagement and extending their stay from 1.5 days to 2.2 days [51] - The integration of sports and cultural tourism has led to a significant increase in nighttime consumption, with hotel occupancy rates exceeding 95% during events [49][51]

Core Insights - The article highlights the launch of the "2025 Wuhan Sports Autumn Consumption Season" alongside the 2025 Dongfeng·Lantu Automobile Wuhan Tennis Open, aiming to promote sports participation and consumption through various events and the distribution of sports consumption vouchers worth millions [1][4]. Group 1: Event-Driven Economic Impact - The event economy in Wuhan generates direct revenues from ticket sales and sponsorships, while also stimulating related sectors such as dining, accommodation, transportation, and tourism, creating a strong consumption pull effect [2]. - In 2023, Wuhan hosted 338 events with a total of 13,308 matches, enhancing its reputation as a "city of events" [3]. - The "Sports Consumption Week" launched during the Han Marathon attracted over 300,000 participants and generated over 200 million yuan in related consumption [4]. Group 2: Infrastructure and Community Engagement - Wuhan has developed a comprehensive sports venue system with 45,773 sports facilities covering 96 types, aiming to enhance public access to sports [10]. - The "Good Burn Moment Smart Sports Park" is set to open in December 2023, featuring various sports facilities and smart equipment to promote community health and fitness [7][8]. - The park has hosted 25 community events in 2023 and initiated a series of nighttime sports activities to boost the city's night economy [8]. Group 3: Industry Integration and Financial Support - Wuhan is integrating the "sports+" concept into urban development, exploring synergies between sports and various industries, including finance [11]. - Financial institutions are encouraged to provide specialized credit for sports infrastructure and operations, with initiatives like "Zhongyin Sports Innovation Loan" supporting small and micro sports enterprises [11]. - The city has seen the emergence of several rapidly growing companies in the sports sector, contributing to a diverse and dynamic sports industry landscape [11]. Group 4: Cultural and Commercial Synergies - The integration of sports with tourism is being promoted, with events like the Han Marathon being linked to tourism projects, enhancing the city's appeal as a travel destination [13]. - The "Sports Consumption Week" and "Autumn Consumption Season" connect various sectors, creating a comprehensive consumption ecosystem that includes events, dining, shopping, and tourism [14]. - Wuhan aims to establish itself as a national model for sports consumption, aligning with national policies to boost the sports industry [15].

Core Viewpoint - The event "Hundred Cities, Hundred Enterprises Viewing the National Games" successfully gathered over a hundred entrepreneurs in Guangzhou to witness the opening ceremony of the 15th National Games, emphasizing the integration of sports, culture, and business in the Greater Bay Area development [1][3]. Group 1: Event Overview - The event was organized under the guidance of various governmental bodies, including the Guangzhou Municipal Committee and the Executive Committee of the Guangzhou Competition Area for the National Games [3]. - Entrepreneurs expressed their emotional connection to the event, highlighting the significance of sports in fostering unity and development among the Guangdong-Hong Kong-Macau Greater Bay Area [3][4]. Group 2: Entrepreneurial Insights - Entrepreneurs noted the opening ceremony's design, which symbolized the entrepreneurial journey across the three regions, enhancing the understanding of collaborative development [3]. - The integration of technology and culture during the ceremony was seen as a reflection of China's industrial upgrade, showcasing the potential for innovation-driven growth [4][5]. Group 3: Future Implications - The event is viewed as a catalyst for deeper integration of sports with various sectors, including culture, tourism, and technology, providing new momentum for high-quality urban development [5]. - The initiative aims to leverage the National Games to transform sports-related benefits into driving forces for the high-quality development of the Greater Bay Area [5].

Core Insights - The "Suzhou Super Football Music Carnival" successfully integrated football, music, dance, and cultural elements, attracting over 200,000 citizens and fans, and generating significant consumer spending [1][6] - The event has created a multiplier effect on local businesses, with hotel occupancy rates increasing by over 30% and restaurant consumption rising by 40% in the Suzhou High-tech Zone [6] - The initiative aims to transform event traffic into sustained consumer engagement and industrial momentum through cultural empowerment and innovative experiences [1][6] Group 1: Event Overview - The carnival featured a full-day celebration combining sports and cultural activities, igniting enthusiasm in the autumn season [1] - The event was designed as an immersive experience, with live commentary and interactive activities enhancing audience engagement [4][5] Group 2: Economic Impact - The "Suzhou Super Night Market" recorded total consumption exceeding 5 million yuan across four home games, showcasing the economic benefits of the event [6] - The integration of sports and tourism is seen as a new growth driver for the local economy, with ongoing efforts to deepen the connection between event branding and industry chains [6] Group 3: Youth Development in Sports - The Suzhou High-tech Zone has prioritized the development of campus football, with Wu County Middle School producing numerous talented young athletes [3] - The success of young players like Kou Cheng highlights the importance of grassroots football in promoting the sport's growth in the region [2][3]

Core Viewpoint - The recent government policy aims to significantly boost the sports industry in China, targeting a total scale exceeding 7 trillion yuan by 2030, which is expected to enhance domestic consumption and contribute to economic growth [5][6][8]. Policy Impact - The central government has recognized the economic potential of sports consumption, linking it to tourism and other industries, indicating a strong multiplier effect where a 10% increase in investment can lead to a 1% economic growth [6][7]. - Previous policies, such as the "Sports Power Construction Outline" and the "National Fitness Plan (2021-2025)," have laid the groundwork for this initiative, emphasizing the importance of sports in economic development [7][8]. Market Dynamics - The sports industry has shown a growth rate that outpaces GDP growth, indicating its rising importance as a driver of economic activity [8]. - The 2023 National Fitness Monitoring Report reveals that 540 million people in China regularly exercise, with an average annual sports consumption expenditure of 3,068 yuan per person, highlighting a substantial market potential [7][8]. Regional Advantages - Hainan possesses unique advantages for developing its sports industry, including favorable natural resources, a free trade port policy, and rapidly developing sports infrastructure [9][10]. - The island's climate and ecological environment are conducive to outdoor sports, while tax incentives attract high-end sports talent and international investment [9][10]. Consumer Engagement - Innovative sports consumption models, such as community events and local competitions, have gained popularity, providing emotional value and a sense of belonging to participants [8][11]. - Hainan's strategy includes integrating sports with tourism and culture, creating diverse consumption scenarios that enhance the overall experience for consumers [12][13]. Future Strategies - To enhance the attractiveness of sports consumption, Hainan should focus on creating distinctive sports IPs, deepening the integration of sports with other industries, and optimizing policy support for the sports sector [13][14][15]. - The development of unique sports events that reflect local culture and the promotion of sports tourism can further stimulate economic activity and consumer interest [14][15].