Core Insights - The "Suzhou Super Football Music Carnival" successfully integrated football, music, dance, and cultural elements, attracting over 200,000 citizens and fans, and generating significant consumer spending [1][6] - The event has created a multiplier effect on local businesses, with hotel occupancy rates increasing by over 30% and restaurant consumption rising by 40% in the Suzhou High-tech Zone [6] - The initiative aims to transform event traffic into sustained consumer engagement and industrial momentum through cultural empowerment and innovative experiences [1][6] Group 1: Event Overview - The carnival featured a full-day celebration combining sports and cultural activities, igniting enthusiasm in the autumn season [1] - The event was designed as an immersive experience, with live commentary and interactive activities enhancing audience engagement [4][5] Group 2: Economic Impact - The "Suzhou Super Night Market" recorded total consumption exceeding 5 million yuan across four home games, showcasing the economic benefits of the event [6] - The integration of sports and tourism is seen as a new growth driver for the local economy, with ongoing efforts to deepen the connection between event branding and industry chains [6] Group 3: Youth Development in Sports - The Suzhou High-tech Zone has prioritized the development of campus football, with Wu County Middle School producing numerous talented young athletes [3] - The success of young players like Kou Cheng highlights the importance of grassroots football in promoting the sport's growth in the region [2][3]

游客在日月湾体验冲浪乐趣。资料图 万宁市骑行爱好者穿梭于龙滚镇山钦湾畔的旅游公路上。海南日报特约记者 蒙钟德 摄 2025美兰渔村龙舟赛。海南日报全媒体记者 张茂 摄 海南日报全媒体记者 韩慧 访谈嘉宾 海南旅游发展研究院副院长 王健生 海南大学国际商学院教授 吴学品 海口经济学院教授 周义龙 国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》(以下简称《意 见》)，提出到2030年，培育一批具有世界影响力的体育企业和体育赛事，体育产业发展水平大幅跃升，总规 模超过7万亿元，在构建新发展格局中发挥重要作用。释放体育消费潜力，对于提振内需，丰富群众精神生 活，均具有重要意义。海南日报理论周刊今日推出"思想圆桌汇"，就如何结合海南自身优势打造体育消费亮 点、释放消费潜力，展开深入探讨。 从提升国家软实力层面看，当前我国体育用品品牌通过赛事赞助和科技研发，加速从"代工"向"品牌出 海"转型，占据全球运动用品市场相当份额，有助于提升国家文化软实力和国际话语权。 吴学品：近年来，我国各地出现群众喜爱的体育消费新模式，"村超""苏超"等民间赛事火爆出圈，给群 众提供极高的情绪价值和归属感。统计 ...

Core Viewpoint - The Chinese government aims to significantly boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, through various initiatives to enhance sports consumption and develop a modern sports industry system [1][5][8]. Group 1: Policy Initiatives - The State Council issued an opinion to release sports consumption potential and promote high-quality development in the sports industry [4][5]. - The Ministry of Commerce and nine other departments released measures to expand service consumption, emphasizing sports consumption as a key area [4][5]. - The policies encourage the introduction of high-quality foreign sports events and support local sports events to create well-known brands in sports competitions [5][7]. Group 2: Economic Impact - In 2023, the national sports industry added value reached 1,491.5 billion yuan, accounting for 1.15% of GDP, with an annual growth rate of 11.6% from 2021 to 2023 [5][6]. - The "Su Super" event in Jiangsu province generated 37.96 billion yuan in consumption across tourism, dining, accommodation, and transportation during its first six rounds in 2025 [5][6]. Group 3: Market Potential and Challenges - There is a significant gap between China's sports consumption levels and those of developed countries, indicating untapped market potential [6]. - The supply side faces challenges with a lack of high-quality, branded sports events and products, while the demand side shows a need for improved consumer awareness and habits, especially in lower-tier cities [6][8]. Group 4: Future Outlook - The sports consumption market is expected to grow significantly, driven by policy support and the integration of sports with tourism, culture, and technology [8][11]. - The long industrial chain of sports consumption, which includes manufacturing, venue operations, event organization, and sports tourism, is poised to create a multiplier effect on related industries [8][11].

齐鲁晚报.齐鲁壹点李自强 开幕式结束后，第二届农民运动会正式开赛，乡村自行车公开赛、"活力乡村健康青岛"健康跑、全民飞行器挑战赛、乡村业余足球联赛决赛等赛事接连上 演。赛场上，运动员奋力拼搏、挥洒激情；赛场下，观众热情高涨、喝彩不断，现场活力十足，让山色峪片区更显生机。 据悉，城阳区将体育作为推动乡村振兴的重要引擎，深入贯彻省、市部署要求，秉承"活力城阳，运动在身边"的工作理念，积极构建"赛事+文旅+消费 +乡村振兴"的融合发展体系。通过举办全国群众登山健身大会、斯帝卡杯乒乓球巡回赛、省级乡村振兴齐鲁样板片区骑行大赛等高端赛事，以及区级市 民运动会、"村BA""村超"等贴近群众的全民联赛，每年开展50余项、超2000场次健身赛事，在全区营造了浓厚的运动氛围。截至目前，全区已建成运动 公园47处、健身步道超600公里、"三大球"场地1200余处，实现街道社区健身设施全覆盖，"8分钟健身圈"和"15分钟足球圈"不断提质升级，并成功获评首 批全国全民运动健身模范区、全国群众体育先进单位等十余项国家级荣誉。 作为省级乡村振兴齐鲁样板片区，山色峪持续发挥示范引领作用，积极通过迎新跑、骑行赛、彩虹跑、村BA、宠物节等多元 ...

Core Insights - The Chinese government aims to exceed 7 trillion yuan in the sports industry by 2030, emphasizing the importance of sports in enhancing public health, fulfilling people's aspirations for a better life, and driving economic and social development [1] Group 1: Supply-Side Reforms - Supply-side reforms are essential for unlocking the potential of sports consumption, addressing shortcomings in high-quality and personalized offerings, and the lag in developing emerging sports projects [2] - The integration of sports with other industries such as culture, tourism, education, health, and technology is crucial for fostering new business models and enhancing consumer choices [2] - The adoption of advanced technologies like 5G, big data, and artificial intelligence is necessary to improve the efficiency and quality of sports supply, catering to diverse and high-quality consumer demands [2] Group 2: Demand-Side Cultivation - The demand for sports consumption is shifting from traditional viewing and physical goods to participation and experiential activities, driven by the largest middle-income group globally and increasing health awareness [3] - Improving the consumption environment by enhancing facilities, events, and public services is vital for lowering barriers to consumption [3] - Companies should focus on consumer needs, improve product value and service quality, and strengthen brand building to enhance consumer loyalty [3] Group 3: Collaborative Efforts - A coordinated effort between supply and demand sides is necessary to create a seamless cycle, requiring government support in terms of land, funding, and talent, while breaking down institutional barriers [3] - Companies must be attuned to market trends, invest in research and development, and maintain compliance with safety and legal standards [3] - Industry associations should facilitate communication, establish standards, and promote self-regulation to enhance the overall market environment [3] Group 4: Overall Impact - The promotion of sports consumption is linked to national strength and the well-being of the populace, necessitating stronger measures to enhance the quality and scale of sports consumption [4]

Core Viewpoint - The article emphasizes the importance of integrating the sports industry into various sectors of the economy to stimulate consumption and drive high-quality development in China's sports industry [1][3]. Group 1: Industry Integration - The "Sports + X" model aims to ignite new consumption growth points by creating composite consumption scenarios that combine sports with culture, tourism, and commerce [3]. - The integration of sports with various sectors such as technology, media, agriculture, and transportation is encouraged to explore niche market potentials and extend the industry chain [3]. Group 2: Digital and Real Integration - The article highlights the significance of data as a key production factor in the digital economy, advocating for the integration of data into the entire sports industry chain to enhance competitiveness [6]. - It calls for the deep application of technologies like big data and artificial intelligence in the sports sector to accelerate digital transformation and create new business models [6]. Group 3: Urban Integration - The article discusses the role of the sports industry in enhancing urban vitality, attracting population, and stimulating consumption upgrades [9]. - It proposes the establishment of sports industry clusters that serve as spatial carriers for urban integration, promoting a cycle of "production promotes city, city revitalizes production" [9]. - The article also emphasizes the need to revitalize existing urban spaces by transforming idle assets into sports facilities, thereby enriching the supply of sports venues [9].

今年11月，中山将承办第十五届全国运动会棒垒球赛事。随着十五运会脚步临近，中山将握紧这颗载满 梦想的棒球，全力投向"体育+"新赛道。它即将划出的，不再只是一道运动的弧线，更是这座城市高质 量发展的亮眼轨迹。 （ 2025 年中国信托杯全国青少年棒球联赛总决赛，图源广东熊猫体育文化产业有限公司） 挥棒、跑垒、接杀……洁白的棒球在场地上空划出了一道充满力量的弧线，瞬间攥紧了全场球员与观众 的呼吸，场地间展开了勇气与速度的博弈。这一刻，小小的白球飞跃绿茵，牵引着每一个人心跳的节 奏。 一颗白球，薪火相传。划过百年的时空，棒球在中山落下，并围绕中山国际棒垒球中心发展出一条新型 体育产业链。高标准场馆的持续运营、赛事的频频落地、配套项目的开展，推动中山形成涵盖赛事运 营、人才培养、体育消费等多环节的棒垒球产业生态，实现从体育项目到产业集群的跨越。 当前，中山正在"体育+"的赛道上加速奔跑，一次次成功"进垒"，一步步扩大"得分"。这座城市以棒垒 球为支点，通过赛事不仅撬动了文旅、商贸多元融合，更借力"百千万工程"推动乡村振兴和城市能级跃 升。 （原标题：棒球之城中山："击"活百亿"体育+"赛道） 编者按：体育赛事，远非单 ...

Core Viewpoint - Lisheng Sports reported a strong performance in the first half of 2025, with significant revenue growth and strategic developments in its core business areas [1][2] Group 1: Financial Performance - The company achieved an operating revenue of 272 million yuan, representing a year-on-year increase of 21.94% [1] - The net profit attributable to shareholders was 15.32 million yuan, reflecting a growth of 11.97% compared to the previous year [1] - The core business of sports event management generated 192 million yuan in revenue, up 30.20% year-on-year, accounting for 70.62% of total revenue [1] Group 2: Business Development - The company organized 55 events in the first half of the year, an increase of 10 events from the same period last year, indicating steady growth in its main business [1] - Revenue from sports venue operations reached 67.17 million yuan, a year-on-year increase of 22.74%, with its revenue share rising to 24.72% [1] - Lisheng Sports is expanding its business in Hainan, focusing on the Hainan International Circuit project, which aims to become a benchmark for the automotive industry and tourism economy in the region [1] Group 3: Strategic Initiatives - The company is exploring external development in the sports industry through investments, holding a 5.047% stake in Whale Robot, a leading educational robot brand [2] - Lisheng Sports is committed to leveraging policy support to seize industry opportunities, focusing on event IP and building a comprehensive service platform for sports consumption [2]

Core Viewpoint - Lisheng Sports reported a 21.94% increase in revenue and an 11.97% increase in net profit for the first half of 2025, driven by new overseas event income and venue revenue [1] Group 1: Financial Performance - In the first half of 2025, the company achieved operating revenue of 272 million yuan, with a net profit attributable to shareholders of 15.32 million yuan [1] - The second quarter saw operating revenue of 163 million yuan, a year-on-year increase of 38.53%, and a net profit of 8.88 million yuan, up 318.87% [1] - The core business of sports event management generated 192 million yuan in revenue, a 30.2% increase, accounting for 70.62% of total revenue [1] Group 2: Business Expansion and Strategy - Lisheng Sports operated 55 events in total, an increase of 10 events compared to the previous year, indicating steady growth in its main business [1] - The company is expanding its international presence, with overseas revenue reaching 141 million yuan, a 16.41% increase, making up 52.05% of total revenue [2] - Domestically, revenue was 130 million yuan, up 28.57%, with a focus on various racing events across multiple provinces [2] Group 3: New Opportunities and Investments - Lisheng Sports is exploring new opportunities in the sports sector, including becoming the exclusive official operator for the China Men's Professional Golf Tour, planning over 20 events in various cities [3] - The company is investing in the education robotics sector through a stake in Whale Robot, enhancing its business model with a comprehensive solution for educational scenarios [3] - The construction of the Hainan International Circuit project is underway, with an investment of 184 million yuan, aimed at becoming a leading center for the automotive and tourism industries [4] Group 4: Policy Alignment and Market Potential - The company is aligning its projects with national policies aimed at boosting sports consumption and industry development, particularly through the Hainan International Circuit project [5]

Core Insights - The sixth Shandong Sports Goods Expo opened on August 22, featuring an exhibition area of 36,000 square meters and 1,508 international standard booths, showcasing over 1,200 brands across the entire sports industry chain [1][3] Group 1: Event Overview - The expo is co-hosted by the Shandong Provincial Sports Bureau and the Linyi Municipal People's Government, themed "Sports Benefit Shandong Focus on Linyi" [3] - Six major exhibition areas were set up, including smart fitness equipment, outdoor sports gear, smart sports venue facilities, educational sports equipment, ball sports and leisure apparel, and a "Sports+" comprehensive exhibition area [3] Group 2: Innovations and Trends - The expo achieved four major innovative breakthroughs: - "Sports + Events" by integrating professional events with public participation, enhancing the city's sports atmosphere [5] - "Sports + Foreign Trade" by focusing on the trend of "sports going global," facilitating international procurement meetings and showcasing quality foreign trade products [5] - "Sports + Trendy Play" by organizing the first Linyi Outdoor Carnival, blending sports with lifestyle [5] - "Sports + Technological Innovation" by hosting the sixth China Sports Intelligent Manufacturing Competition, showcasing cutting-edge achievements in sports intelligent manufacturing [5] Group 3: Industry Activities - A series of sports industry activities were held concurrently, providing an efficient platform for government-enterprise connections and industry collaboration [7] - Events included the second council meeting of the Shandong Sports Industry Association, a new product launch, and promotional events for key sports events and regional resources, aimed at stimulating industry vitality and establishing industry benchmarks [7]